Marketing Communication - Publications - Faculty & Research

January 1995 (Revised June 1995)
Case

Note on Yield Conventions

By: Andre F. Perold and Wai Lee

Describes the principal conventions used to report yields on debt instruments. View Details

Keywords: Investment Return; Capital Markets; Asset Management; Reports; Conferences; Governing and Advisory Boards

Citation

Educators

Purchase

17 Mar 2015
Research & Ideas

Where Did My Shopping Mall Go?

is down, therefore basket size is down—so everybody in the mall is affected by traffic being down. If you have two or three major traffic-driving tenants in trouble, this affects the entire mall. This then creates a domino effect in the entire View Details

Keywords: by Sean Silverthorne; Retail

Web

Black History Month | Baker Library

Entrepreneurship Dive into Mintel for Black-focused consumer research reports: Black Americans and Symbols of Identity - US - 2024 Marketing to Black Millennials and Gen Zs - US - 2024 Look at EMARKETER's reports related to Black... View Details

Web

Amelia Angella Archives | Social Enterprise

Amelia Angella 21 Mar 2019 On the evening of February 28, 2019, 30 HBS alumni gathered at the home of Sarah Perry (MBA 1995)... New Paradigms in Nonprofit Fundraising and Marketing Amelia Angella 27 Apr 2017 On April 12, View Details

01 Dec 2012
News

Taking Time to Make Time

takes a lot more than organizing your schedule to be productive. I wanted to discuss skills that have been critical in my own career. Communication is one—reading, writing, and speaking. Another is how you operate within your organization... View Details

Keywords: Time management

Platform for Dialogue

across specializations and to build relationships with inspiring MBA students from all over the world. While the School’s fostering of big ideas challenged me to learn and develop new vocabularies, the vibrant community of scholars... View Details

13 Dec 2017
News

Skydeck Live: What Really Motivates American Voters?

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: Late last summer Diane Hessan (MBA 1977) got a call from the Hillary Clinton campaign. Hessan's an entrepreneur and executive. And she previously founded the View Details

Milton S. Hershey

Hershey founded the first mass market chocolate company in 1900. His chocolate bar was so popular that the company did not advertise it until 25 years after his death. The company’s sales grew rapidly from $622,000 in 1901 to $55 million... View Details

Keywords: Food & Tobacco

Web

Blog | Social Enterprise | Harvard Business School

California’s Community Partners has mobilized more than... Meet HBS Leadership Fellows: Andrew Cone, Whitney Museum of American Art Andrew Cone 03 Aug 2017 During the year, we’ll be connecting with some of our 2017-18 HBS Leadership... View Details

10 Jun 2013
Research & Ideas

How Numbers Talk to People

Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details

Web

Improving the Local & Regional Business Environment - Institute For Strategy And Competitiveness

Three Levels of CSV Reconceiving Products & Markets Redefining Productivity in the Value Chain Improving the Local & Regional Business Environment Improving the Local & Re... Improving the Local & Regional Business Environment Working... View Details

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

updating the 10 disruptive forces identified in the first edition, showing how managers can address these challenges, and describing how public confidence in the market system could be rebuilt. The revised edition includes examples of... View Details

Keywords: by Martha Lagace

01 Mar 2016
News

Off Script

red tape to approve drugs? What is the drug industry’s own view on why there is this constant inflation in the cost of prescription drugs? —Etienne Locoh-Donou (MBA 2002) HASSAN: Governments are not good at managing markets or driving... View Details

Keywords: Insurance Carriers and Related Activities; Finance

02 Apr 2015
Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

Gaining the community's trust is vital to building a successful business with crowdsourcing, agreed business leaders at the Digital Initiative Summit at Harvard Business School on March 30. When Tongal got its start in 2009, some members of the View Details

Keywords: by Dina Gerdeman

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

communities in the United States and the world are experiencing very different realities as the year draws to a close. While you might have an idea you believe in, I would err on the side of humility and test if and where your ideas might... View Details

Keywords: by Danielle Kost; Retail

28 Jan 2014
First Look

First Look: January 28

economic trends a central economic activity and shed light on the mechanics of financial markets by providing a range of statistics and information about individual firms. They also raised questions that are still relevant today. What is... View Details

Keywords: Sean Silverthorne

01 Apr 2001
News

Big Deals: Project Finance Helps Mitigate Risk in Large-Scale Investments

mitigation is the use of off-balance sheet project finance instead of traditional, on-balance sheet corporate finance. Consider, for instance, Iridium LLC, a $5.5 billion global satellite communications firm backed by Motorola that filed... View Details

Keywords: Julia Hanna; Motorola; Air Transportation; Transportation; Business Schools & Computer & Management Training; Educational Services; Fabricated Metal Product Manufacturing; Manufacturing; Securities, Commodities, and Other Financial Investments; Finance; Telecommunications; Information

01 Jun 2007
News

New Program for Science-Based Businesses

innovation with market opportunities, and how financial markets value scientific knowledge. Participants will also discuss issues associated with finding, retaining, and motivating scientific talent and... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

18 Feb 2014
First Look

First Look: February 18

processing, storage, and communication costs have long been an important constraint on innovation and a reason for innovative activities to take place inside the boundaries of an organization. However, exponential technological progress... View Details