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Publications
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(4,836)
- Faculty Publications (1,935)
- October 1986 (Revised November 1988)
- Case
B-W Footwear
By: David B. Yoffie
As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two... View Details
- September 1986 (Revised August 1987)
- Case
Pressco, Inc.--1984
A marketing representative of heavy industrial equipment needs to evaluate the net present value of his equipment from the perspective of the buyer under changing tax regulations. View Details
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details
- 1986
- Chapter
Food Marketing Public Enterprises
By: James E. Austin and Michael J. Buckley
- May 1986 (Revised November 1990)
- Case
Airbus vs. Boeing (A): Turbulent Skies
Presents the economic and political dimensions of competition in the commercial aircraft industry, as demonstrated by Airbus of Europe and Boeing of the United States. View Details
Keywords: Economics; Government and Politics; Competition; Aerospace Industry; Europe; United States
- April 1985 (Revised October 1988)
- Case
Everest Computer (A): The Development of the SuperMOS Process
By: Kim B. Clark
The research and development lab at the semiconductor development and manufacturing facility of a computer systems manufacturer has embarked on a radically improved semiconductor manufacturing process for application in a new computer system. The case offers a detailed... View Details
- April 1985
- Supplement
Cleveland Twist Drill: Jim Bartlett, Video
By: Richard G. Hamermesh and Daniel F. Muzyka
Presents a question and answer session with Jim Bartlett, president of Cleveland Twist Drill. Edited into three parts. Bartlett provides additional insights into the case situation and also describes subsequent events at the company. View Details
- 1985
- Chapter
Food Policy
By: James E. Austin
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: French Companies and the French Government
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: Industry Groups and the European Commission
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
- August 1984 (Revised June 1985)
- Teaching Note
Antitrust Movement: Symbolic Politics and Industrial Organization Economics, Teaching Note
- June 1984
- Case
Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers
By: Thomas K. McCraw and Richard S. Tedlow
- January 1984 (Revised November 1987)
- Case
Chicago-Midway (A): Alfred Kahn at the CAB
- 1984
- Article
Return to Nursing Home Investment: Issues for Public Policy
By: Carliss Y. Baldwin and Christine E. Bishop