Sustainable Business - Publications - Faculty & Research

January 2025
Teaching Note

Vytal: Packaging-as-a-Service

By: George Serafeim, Michael W. Toffel and Stacy Straaberg

Teaching Note for HBS Case No. 124-007. The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of... View Details

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22 May 2018
First Look

New Research and Ideas, May 22, 2018

Safaris find a sustainable growth path that will allow it to profitably expand its business and meet its shareholders’ interests while still achieving its priority purposes of protecting and investing in the... View Details

Keywords: Dina Gerdeman

09 Mar 2010
First Look

First Look: March 9

PublicationsOne Report: Integrated Reporting for a Sustainable Strategy Authors:Robert G. Eccles and Michael Krzus Publication:John Wiley and Sons, Inc., forthcoming An abstract is unavailable at this time. Book Abstract: View Details

Keywords: Martha Lagace

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

point in time. But when you're Budweiser and you've run 132 ads, not all of those ads are great, but they've been able to sort of sustain themselves. So, some of it has to do with the size of the brand. [The impact can be different] when... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

10 Nov 2015
First Look

November 10, 2015

https://cb.hbsp.harvard.edu/cbmp/product/715434-PDF-ENG Harvard Business School Case 616-004 Building Strong Partnerships at the Inter-American Development Bank “Building Strong Partnerships at the Inter-American Development “Bank”... View Details

Keywords: Sean Silverthorne

28 Jul 2015
First Look

First Look: July 28, 2015

Publications In press Chap. 1 in Business Models and Modelling The Business Model: Nature and Benefits By: Casadesus-Masanell, Ramon, and John Heilbron Abstract—This paper considers the nature of the View Details

Keywords: Carmen Nobel

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

benefit from mimicking the showroom concepts started by online-first retailers and why online-first retailers can benefit from opening more traditional stores. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54316 March 29, 2018 Harvard View Details

Keywords: Sean Silverthorne

20 Sep 2016
First Look

September 20, 2016

in press More Than Managing: The Relentless Pursuit of Effective Jewish Leadership Nudging as a Tool for Leaders By: Bazerman, Max Abstract—Jewish organizational life is inundated with publications on organizational change and effective leadership, but from mutually... View Details

Keywords: Sean Silverthorne

13 Jul 2010
First Look

First Look: July 13

PublicationsHow Will You Measure Your Life? Authors:Clayton M. Christensen Publication:Harvard Business Review 88, nos. 7-8 (July-August 2010) An abstract is unavailable at this time. Read the Article:... View Details

Keywords: Martha Lagace

February 2010
Case

Amyris Biotechnologies: Commercializing Biofuel

By: Gary P. Pisano and Alison Berkley Wagonfeld

In 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the... View Details

Keywords: Renewable Energy; Chemicals; Risk Management; Product Marketing; Product Development; Production; Environmental Sustainability; Commercialization; Biotechnology Industry; Brazil

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01 Nov 2016
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First Look - November 1, 2016

2016 Random House The Content Trap: A Strategist's Guide to Digital Change By: Anand, Bharat Abstract—Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range of View Details

Keywords: Sean Silverthorne

23 Jul 2013
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First Look: July 23

enhance the emotional payoff of charitable initiatives. 2013 pub Learning by Supplying By: Alcácer, Juan, and Joanne Oxley Abstract—Learning processes lie at the heart of our understanding of how firms build capabilities to generate and View Details

Keywords: Anna Secino

September 2002 (Revised March 2006)
Case

Environmental Power Corporation: Changing Manure Into Gold?

By: Ray A. Goldberg and Laure Mougeot Stroock

In 2002, Environmental Power Corp. (EPC), a small company developing renewable energy projects, was attempting to commercialize its "digester," a facility that extracted methane from manure, reduced manure's environmental impact, and generated electricity. The company... View Details

Keywords: Commercialization; Energy Generation; Renewable Energy; Environmental Sustainability; Investment; Projects; Wastes and Waste Processing; Corporate Finance; Business and Government Relations; Energy Industry

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19 Jun 2018
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New Research and Ideas, June 19, 2018

organizations as well as customer pressure from individual investors are critical in mitigating free-rider problems among asset managers and sustaining engagement practices. Finally, I explore the limits and anticompetitive concerns to... View Details

Keywords: Dina Gerdeman

22 May 2007
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First Look: May 22, 2007

Peter Brooks, and Patrick Kalaher Abstract Many companies have successfully used outsourcing to lower costs. But, unless the company's efforts are unusually good, true competitive advantage is fleeting when competitors begin outsourcing and achieve similar results. To... View Details

Keywords: Martha Lagace

Person Page

Course Development

By: Debora L. Spar

Managing International Trade and Investment

Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive... View Details

24 Jun 2014
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First Look: June 24

Publications August 2013 Harvard Business Review Press Collective Genius: The Art and Practice of Leading Innovation By: Hill, Linda A., Greg Brandeau, Emily Truelove, and Kent Lineback Abstract—Why can some organizations innovate time... View Details

Keywords: Sean Silverthorne

10 Apr 2007
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First Look: April 10, 2007

structures in the European Union and Japan. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707471 McDonald's Corp.: Managing a Sustainable Supply Chain Harvard Business... View Details

Keywords: Martha Lagace

05 Oct 2010
First Look

First Look: October 5, 2010

time. Is B Lab's tripartite strategy its secret sauce or its albatross? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411047-PDF-ENG Driving Sustainability at Bloomberg L.P. Christopher Marquis, Daniel Beunza, Fabrizio Ferraro,... View Details

Keywords: Sean Silverthorne

October 2007 (Revised October 2009)
Case

Global Climate Change and BP

By: Forest L. Reinhardt and Mikell Hyman

Following the sudden resignation of Sir John Browne, Tony Hayward, BP CEO, must decide how global climate change management will figure into BP's corporate strategy. Climate change management was a major part of BP's strategy under Browne: In 1997 Browne broke from his... View Details