Publications

June 1986 (Revised July 1990)
Case

OTISLINE (A)

By: F. Warren McFarlan and Donna B. Stoddard

Describes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization. View Details

Keywords: Information Technology; Technology Adoption; Sales; Marketing; Rank and Position; Salesforce Management; Service Operations; Management Analysis, Tools, and Techniques; Global Range; Accounting; Business Ventures; Industry Growth

May 2022
Case

Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?

By: Lauren Cohen and Grace Headinger

Thomas de Dreux-Brézé, the Head of Strategy and Project Management at Rawbank Congo in the Democratic Republic of the Congo (DRC), was perplexed as he reviewed annual adoption rates for the bank’s launch of Illico Cash 2.0. As the bank’s mobile money app, Illico Cash... View Details

August 2024
Case

Scaling Seven Starling

By: Ryan W. Buell and Carin-Isabel Knoop

Seven Starling, a maternal mental health startup, is scaling its digital clinic model. Seven Starling addresses perinatal mental health challenges by providing licensed therapists, peer support, and medication to mothers across five states, with a hybrid care model... View Details

Keywords: Business Model; Business Startups; Health Care and Treatment; Growth and Development Strategy; Mission and Purpose; Health Industry

September 2010
Case

Aaron's: Household Goods for the U.S. Base of the Pyramid

By: Michael Chu and Charles Augustus Smithgall IV

With $2.5 billion system-wide revenues, Aaron's, a major rent-to-own supplier to the U.S. base of the pyramid, continues to grow in the recession, but CEO R.C. Loudermilk, Jr. wonders how long the company can sustain the fast growth rate of its past. Founded in 1955,... View Details

Keywords: Fairness; For-Profit Firms; Renting or Rental; Financial Crisis; Demand and Consumers; Social Enterprise; Income; Goods and Commodities; Competitive Strategy; Growth and Development Strategy; Consumer Products Industry; United States

June 2010 (Revised November 2011)
Case

Zensar: The Future of Vision Communities (A)

By: David A. Garvin and Rachna Tahilyani

Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details

Keywords: Human Resources; Collaborative Innovation and Invention; Leadership Style; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Cooperation; Information Technology Industry; India

February 2021 (Revised April 2024)
Case

Shopify: The Conquest for Chinese E-Commerce

By: Jeffrey F. Rayport, Avani Patel, Samantha Lin and Ariel Yang

In mid-2020, Tobias Lütke, CEO of Shopify, faced a critical decision on how to time potential expansion into the China market. Over the prior 15 years, his Canadian software-as-a-service company had grown from a small e-commerce solutions provider to a full service... View Details

04 May 2021
Book

Best Buy: How Human Connection Saved a Failing Retailer

rather than scripting what to do; Instituting one-on-one coaching to give employees individual training and feedback; and Creating a growth mindset to continue to improve. “That’s the recipe,” says Joly, who reinforces it throughout the... View Details

Keywords: by Michael Blanding; Retail

November 1999 (Revised January 2000)
Case

Mexican Foundation for Rural Development

By: James E. Austin and Gerardo Lozano

The Mexican Foundation for Rural Development (MFRD) is a nonprofit network of 32 rural development centers servicing low-income farm families. Management plans to expand its operation dramatically, forming 10,000 rural cooperatives in ten years. It faces major issues... View Details

Keywords: Growth and Development Strategy; Operations; Cooperative Ownership; Nonprofit Organizations; Society; Strategy; Mexico

Find at Harvard

December 2006 (Revised January 2007)
Case

Infosys in India: Building a Software Giant in a Corrupt Environment

By: Rawi E. Abdelal, Rafael M. Di Tella and Prabakar (PK) Kothandaraman

Shortly after Infosys was founded in 1981, its managers faced a major turning point when they made a decision to operate without giving in to the petty corruption rife in the Indian economy. Within just a few years, that decision had truly defined the company. Over the... View Details

Keywords: History; Management Style; Moral Sensibility; Policy; Business and Government Relations; Decisions; Business Growth and Maturation; Situation or Environment; Crime and Corruption; Business Strategy; Information Technology Industry; Computer Industry; India

May 2021
Supplement

Hello Alfred: Come Home Happy — Operating the Business Model Exercise, Instructor Version

By: Joseph B. Fuller and Christopher Payton

On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details

Keywords: Growth and Development Strategy; Internet and the Web; Business Startups; Service Operations; Mobile and Wireless Technology; Service Industry; New York (city, NY); Boston

December 16, 2019
Article

Why Your Startup Won't Last

By: Ranjay Gulati and Vasundhara Sawhney

Why do some startups that have crossed the threshold of “product-market fit” and have a viable business model still fail? This article begins by exploring the argument that most startups need more professionalization to thrive. Founders resist putting in place... View Details

Keywords: Business Startups; Organizational Structure; Growth and Development Strategy

Read Now

August 2008
Supplement

Philipp Justus at eBay Germany (C)

By: Linda A. Hill and Emily Stecker

This case traces the development of eBay Germany, eBay Inc., and the career of eBay Germany's first country manager, Philipp Justus. The case covers from 2000 through the fall of 2007. This case details how eBay Germany, once a small start-up, became one of eBay's most... View Details

Keywords: Innovation and Management; Leadership; Auctions; Organizational Structure; Personal Development and Career; Internet; Germany

Web

HBS - The year in Review

2023 Annual Report From The Dean Key Metrics Financials PDF Downloads The Year in Review Notable progress was made during FY23 in advancing the School’s priorities. Accelerating research on how digital and data are transforming management... View Details

09 Feb 2011
Working Paper Summaries

Sustainable Cities: Oxymoron or the Shape of the Future?

Keywords: by Annissa Alusi, Robert G. Eccles, Amy C. Edmondson & Tiona Zuzul

Web

Technology & Innovation - Faculty & Research

the Web ; Mobile and Wireless Technology ; Technology Adoption ; Education ; Teaching ; Price ; Customer Relationship Management ; Customer Satisfaction ; Growth and Development ; Technological Innovation ;... View Details

Research Summary

Overview

By: Kyle R. Myers

Professor Myers studies the economics of what determines the rate and direction of innovation. He has examined the reallocation of scientists through the use of targeted research grants at the National Institutes of Health, and is working to further understand how... View Details

23 Apr 2019
First Look

New Research and Ideas, April 23, 2019

2019 Boston: Harvard Business Review Press Becoming a Manager: How New Managers Master the Challenges of Leadership By: Hill, Linda A. Abstract—In your career, or anyone's, there is one transition that stands out as the most crucial—going... View Details

Keywords: Dina Gerdeman

August 2016 (Revised June 2017)
Case

Showpad

By: Frank V. Cespedes

Showpad is a growing startup whose founders are considering changes to spur growth. The options include changes to the product line, to pricing, and to sales management practices. View Details

Keywords: Business Startups; Growth and Development Strategy