Publications

Educators

June 1983 (Revised October 1993)
Case

ValuPlus Supermarkets, Inc.

By: Walter J. Salmon

Keywords: Food and Beverage Industry

March 1981 (Revised July 1985)
Supplement

Morris Alper & Sons, Inc. (D): Introduction to Video 2

By: Benson P. Shapiro

Introduces Video 2. View Details

Keywords: Food and Beverage Industry

January 1978 (Revised April 1994)
Case

Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion

By: Stephen A. Greyser

Keywords: Advertising; Marketing; Strategy; Food and Beverage Industry

March 1991 (Revised January 1996)
Case

The General Mills Board and Strategic Planning

By: Jay W. Lorsch

Examines the General Mills Board of Directors' role in the General Mills joint venture with Nestle S.A. to sell cereals outside of North America. It raises the more general question of the appropriate role for the board of directors in strategy formulation. View Details

Keywords: Joint Ventures; Trade; Corporate Governance; Managerial Roles; Expansion; Food and Beverage Industry; North America

Educators

June 1982
Supplement

Konigsbrau-Hellas A.E. (C)

By: John J. Gabarro and Colleen Kaftan

Keywords: Food and Beverage Industry; Greece

1994
Other Unpublished Work

Coca-Cola Bottling Co. of the Southwest: 118 FTC 452

By: Dennis A. Yao

Keywords: Food and Beverage Industry

December 1993 (Revised September 2003)
Supplement

Beech-Nut Nutrition Corporation (D)

By: Lynn S. Paine

Prosecutors in the U.S. Justice Department's Office of Consumer Litigation reflect on their case against the Beech-Nut Nutrition Corp. View Details

Keywords: Crime and Corruption; Lawsuits and Litigation; Management; Family Ownership; Cognition and Thinking; Food and Beverage Industry

November 1993 (Revised September 1998)
Supplement

Beech-Nut Nutrition Corporation (C): Conclusion

By: Lynn S. Paine

Describes the results of the charges related to the sale of the apple juice products. View Details

Keywords: Food and Beverage Industry; United States

May 1992
Teaching Note

Tom Monaghan: In Business for God, Teaching Note

By: Joseph L. Badaracco Jr.

Teaching Note for (9-392-079). View Details

Keywords: Food and Beverage Industry

January 1992 (Revised March 1993)
Case

Sam Steinberg--1959-69 (B)

Keywords: Food and Beverage Industry

03 Sep 2018
News

Moving Pictures

Israeli-Palestinian conflict,” he says. “He could have bought the script for $30,000, but I wasn’t much more expensive, so he hired me.” Singer wrote or cowrote six episodes of the show over the course of the last three seasons, working his way up the View Details

Keywords: Julia Hanna; photographed by Christina Gandolfo; Arts, Entertainment

01 Sep 2017
News

History’s Lessons

Carson and the New Yorker magazine, which had published the work in its entirety over three issues. During the summer of 1962, Carson’s critics initiated a series of counterattacks, with the chemical industry leading the charge. The... View Details

Keywords: Abraham Lincoln; Ernest Shackelford; Rachel Carson

Research Summary

Overview

By: Brian L. Trelstad

The focus of my research is on the systems of social innovation. How small groups of individuals come up with new products and services targeting important problems; how they finance these initial efforts, and convert prototypes into viable organizational strategies;... View Details

11 Oct 2016
First Look

October 11, 2016

Smartphone Industry By: Paik, Yongwook, and Feng Zhu Abstract—Strategy scholars have documented in various empirical settings that firms seek and leverage stronger institutions to mitigate hazards and gain competitive advantage. In this... View Details

Keywords: Sean Silverthorne

23 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

the eighteenth-century pottery and china manufacturer; H.J. Heinz, who started the famous food company in 1869; and Marshall Field, the late nineteenth-century Chicago retailer. Below, in Part Two, Koehn shares her thoughts on how three... View Details

Keywords: by Martha Lagace

November 2010
Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery

This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details

Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry

February 2011
Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor

We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details

January 2016 (Revised February 2016)
Course Overview Note

The Sustainable Core: Operations Management

By: Michael W. Toffel and L. Beril Toktay

This note is designed to help faculty embed environmental sustainability content into their core Operations Management course at the MBA or undergraduate level. It can also be used to identify cases with environmental content that can be used in operations electives... View Details

Keywords: Environmental Management; Operations Management; Sustainable Operations; Environmental Regulation; Operations; Supply Chain; Supply Chain Management; Agriculture and Agribusiness Industry; Biotechnology Industry; Food and Beverage Industry; Construction Industry; Forest Products Industry; Retail Industry