Digital Marketing - Publications - Faculty & Research

24 Sep 2014
Op-Ed

Tackling Climate Change Will Cost Less Than We Think

massive shift —of the same order of magnitude as the diffusion of globalization, the mechanization of agriculture, the widespread adoption of computers or the diffusion of the Internet and the digitization of almost everything. It will... View Details

Keywords: by Rebecca Henderson; Energy; Utilities

19 Jul 2016
First Look

July 19, 2016

Management Review The Real Lessons From Kodak's Decline By: Shih, Willy C. Abstract—Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology would decimate its traditional... View Details

Keywords: Sean Silverthorne

25 Aug 2022
News

Case Study: Sound Check

Illustration by Neil Webb Illustration by Neil Webb Josh Hoffman-Senn (MBA 2019) and fellow cofounder of LS, Jimmy Pemberton, launched their initial digital toolkit in 2021, after seeing fellow musicians search out supplemental income... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

06 Feb 2007
First Look

First Look: February 6, 2007

larger class of financial and managerial consultants who sought to refine business decision-making through the introduction of statistical data and scientific analysis. The failure of most forecasting agencies to predict the stock market... View Details

Keywords: Martha Lagace

01 Sep 2008
News

Reality to News Biz: Drop Dead

Well, did you care about Watergate or Vietnam or Enron, just a few of the countless national episodes vivisected by a vigilant press? Should you care that a credit crisis is roiling markets the world over as business reporters move en... View Details

Keywords: Roben Farzad; journalism; Publishing Industries (except Internet); Information

03 Aug 2010
First Look

First Look: August 3

substantial information about GMO products, they positively affect approval rates of GMOs by threatening the reputation of the regulatory agency. Our study further shows that firm and product uncertainty increases the impact of the social cues. The Underdog Effect: The... View Details

Keywords: Martha Lagace

June 2025
Teaching Note

AI at QuantumBlack: McKinsey’s Open Source Dilemma

By: Frank Nagle, Sam Boysel and Susan Pinckney

In 2019, QuantumBlack by McKinsey considered releasing Kedro, a proprietary machine learning data pipeline tool as an open source software offering. View Details

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A Message from Dean Srikant Datar | About

gender, across race, ethnicity, sexual orientation, diversity of all kinds. That work is important and urgent, and we’re very committed to doing it. Across the School I’m already seeing wonderful momentum. Everything from going to the View Details

Web

IFC India 2025: Sustainability in Action: Inside Hindustan Unilever’s Public Sanitation and Plastic Recycling Facilities - Blog - Business & Environment

Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production... View Details

13 Apr 2020
Research & Ideas

Small Businesses Are Worse Off Than We Thought

Knowledge “Everything is rapidly evolving,” says Luca, the Lee J. Styslinger III Associate Professor at HBS, “and this survey helps to get some baseline understanding of what is happening in close to real-time.” Those responses could come from government, larger... View Details

Keywords: by Kristen Senz; Financial Services

29 Jun 2017
Research & Ideas

Why Uber Is Worth Saving and How To Do It

from ordinances regulating limos and taxis. The company even allegedly built a digital tool that would alert staff when code enforcers were on the way.) Kanter says the same disrespect shown for authorities on the outside seemed to seep... View Details

Keywords: by Dina Gerdeman; Transportation

15 Feb 2022
Blog Post

Health is Wealth | The Path to Creating a Venture

Rachel Sanders (MBA 2017) started her professional career working in healthcare focused investment banking. After spending four years working at Raymond James focused on middle market transactions, M&A, and the intersection of... View Details

15 May 2018
First Look

New Research and Ideas, May 15, 2018

markets and ecosystems through their ability to transfer a package of financial, organizational, and cultural assets, skills, and ideologies across national borders. It argues such firms have been shapers of, as well as responders to,... View Details

Keywords: Dina Gerdeman

November 2019 (Revised May 2020)
Case

Collibra

By: Lynda M. Applegate, Jeffrey F. Rayport and Julia Kelley

Founded in 2008 at Vrije Universiteit Brussels, Collibra was a data intelligence company that found product-market fit in the years after the global financial crisis when many companies were under pressure from consumers and governments to improve their data management... View Details

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Educators

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10 Jan 2017
First Look

First Look at New Research: January 10, 2017

List: Ratings Pioneer Turns 20 In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance... View Details

Keywords: Sean Silverthorne

01 Oct 2002
News

The Class of 1977

two years at Soldiers Field had prepared us to size up a competitor, motivate employees, and gain market share, but we could not have anticipated the many other ways in which our leadership skills would be put to the test. Much has been... View Details

Keywords: Desmond Wong

11 Mar 2001
Research & Ideas

Wired and Black: Focus on Careers

New economy companies may be moving at the speed of light, but they still need managers who can get the job done, according to career development experts who spoke at the African-American Student Union conference, "The Digital... View Details

Keywords: by Carrie Levine

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Managing and Innovating in Financial Services - Course Catalog

rails. We will review these traditional payment rails, discuss firms that are trying to bundle payments with credit and other services, and examine international payments. We will also discuss stablecoins, central bank digital currencies,... View Details

20 Oct 2014
Research & Ideas

Users Love Ello, But What’s the Business Model?

that social media users are increasingly attracted to the idea of such a model. But funding it without advertising's help won't be easy. Two digital marketing experts, Harvard Business School professors John... View Details

Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services

20 Feb 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Technology

The “Know Your Audience” series on the HBS Recruiting Blog highlights trends in recruiting for various industries. Learn more about student interest, effective recruiting strategies, and best practices from HBS staff dedicated to your industry. Meet the Team Cathy... View Details

Keywords: Technology

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