Publications

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

Apple Computer knows how to make headlines. The company is celebrating the 20th anniversary of the Macintosh and is enjoying the fruits of its launch into the digital entertainment business. In its December quarter, Apple sold 730,000... View Details

Keywords: by Sean Silverthorne

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

on investment of the targeted ad model they’ve perfected is far superior to traditional advertising. Both Google and Facebook have an effective duopoly on digital advertising, though Amazon is starting to put up meaningful numbers. As... View Details

Keywords: by George Riedel

July 2011
Teaching Note

Weber Shandwick: The Client Relationship Leader Program (TN)

By: Robert G. Eccles and Penelope Rossano

Teaching Note for 408077. View Details

Keywords: Service Delivery; Organizational Structure; Groups and Teams; Employees; Growth and Development; Situation or Environment; Consolidation; Acquisition; Digital Platforms; Blogs; Social and Collaborative Networks; Internet and the Web; Public Relations Industry

March 2002 (Revised May 2003)
Case

NeoPets, Inc.

By: Thomas R. Eisenmann and Elizabeth Kind

NeoPets, a rapidly growing Internet start-up, faces decisions about its international expansion strategy--whether to enter a joint venture with a conglomerate in Singapore to exploit Asian markets as well as which other regions to target. NeoPets allows its... View Details

Keywords: Expansion; Global Strategy; Network Effects; Joint Ventures; Business Conglomerates; Age; Internet and the Web; Product Positioning; Digital Marketing; Internet and the Web; Corporate Entrepreneurship; Information Technology Industry; Asia; Singapore

October 2021 (Revised March 2022)
Supplement

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli and Fabrizio Fantini

PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details

08 Sep 2020
Sharpening Your Skills

Capitalism Works Better When I Can See What You're Doing

embarrassing—it can hurt your career. Racism and Digital Design: How Online Platforms Can Thwart DiscriminationPoor design decisions contribute to racial discrimination on many online platforms. Working for a Shamed Company Can Hurt Your... View Details

Keywords: by Sean Silverthorne

August 2009 (Revised August 2010)
Case

Slanket: Responding to Snuggie's Market Entry

By: John A. Deighton and Leora Kornfeld

How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details

Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web

June 2024
Case

Growing Foodology into Latin America's Largest Platform for Virtual Restaurants

By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago

This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details

Keywords: Entrepreneurship; Food; Digital Platforms; Product Launch; Growth and Development Strategy; Business Strategy; Business Model; Business Startups; Profit; Marketing Strategy; Expansion; Diversification; Food and Beverage Industry; Latin America; South America; Colombia; Brazil; Mexico; Peru

April 2013 (Revised October 2013)
Case

National Instruments

By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred

This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details

Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Information Technology Industry; Service Industry; Texas

07 Jun 2011
First Look

First Look: June 7

formula for estimating the lifetime value of each piece of content. As the business models of print and broadcast media declined, Demand had figured out how to leverage digital and social media tools to bring down the costs of creating... View Details

Keywords: Sean Silverthorne

12 May 2003
Research & Ideas

How Hot is the “Hot Spot” Business?

broadcast Internet access some 300 feet. Hostin said the typical user isn't surfing the Web. Instead, he's logging on, downloading e-mail, and synchronizing calendar information, all to be read at a later time. "We call our Wi-Fi network a View Details

Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications

19 May 2015
First Look

First Look: May 19

retained its talent; and how Chinese private enterprise can go global. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/415050-PDF-ENG Harvard Business School Case 515-032 American Well: The DTC Decision In late 2013, telehealth company American Well, which... View Details

Keywords: Sean Silverthorne

17 May 2011
First Look

First Look: May 17

they require earlier in the purchase process online. As they do so, their physical interactions with EMC salespeople are decreasing, while their digital interactions are increasing. Given the changing business environment, BJ Jenkins,... View Details

Keywords: Sean Silverthorne

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

theoretical illustrations and Monte Carlo simulations to validate our claims. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52743 Executive Education in the Digital Vortex: The Disruption of the Supply Landscape... View Details

Keywords: Sean Silverthorne

28 Oct 2014
First Look

First Look: October 28

Worldwide the most future-focused agency in the industry by becoming a leader in digital innovation. The case explores the tensions within the company as David Jones attempts to change the company to compete in an industry undergoing... View Details

Keywords: Carmen Nobel

June 2018 (Revised October 2018)
Teaching Note

Valuing Snap After the IPO Quiet Period (A), (B), and (C)

By: Marco Di Maggio and Benjamin C. Esty

Teaching Note for HBS Nos. 218-095, 218-096, and 218-116. View Details