Publications

22 Jul 2008
First Look

First Look: July 22, 2008

department stores and a new hypermarket—Nagesh was proud of the way the company had taken retail from its roots in simple transactions to a complete "experience" defined by the luxurious ambiance, food, events and educated staff... View Details

Keywords: Martha Lagace

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

the draw anymore. By conducting a series of diagnostics, companies in any industry can quickly identify the most promising opportunities. This article shows how to conduct customer, portfolio, and competitor diagnostics to pinpoint the... View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

30 Sep 2014
First Look

First Look: September 30

online retailer demonstrates that cost transparency improves sales. In particular, cost transparency led to a 44% increase in daily unit sales. This research implies that by revealing costs-typically tightly guarded secrets-marketers can... View Details

Keywords: Sean Silverthorne

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

division president, Health Care, Harris Interactive; and Sandra Feibelmann, a member of the Institute for Health Policy. Manda Salls: When did the pharmaceutical industry begin direct-to-consumer advertising? Alvin Silk: DTCA has a long... View Details

Keywords: by Manda Salls

23 Jun 2015
First Look

First Look: June 23, 2015

system, and, second, an understanding of the industry architecture in which the technical system is embedded. Although these tools involve disparate bodies of knowledge, they must be used in tandem to achieve maximum effect. Dynamic... View Details

Keywords: Sean Silverthorne

28 Jan 2014
First Look

First Look: January 28

Vision: Clearly Different? Ohio-based optical retailer Pearle Vision, part of the vertically integrated Italian eyewear group Luxottica, sold glasses and offered in-store eye exams. Once the largest U.S. optical retailer, Pearle Vision,... View Details

Keywords: Sean Silverthorne

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

third-party retail sales might cannibalize some of Amazon's own revenues in certain product categories. Then Amazon went a step further with its Prime membership announcement, offering participants free shipping for all transactions for... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

August 1985
Case

CML Group, Inc.: Going Public (C)

By: William A. Sahlman

Contains a description of some issues confronting management of CML Group. They have decided to go public, have selected an underwriting team, and must make final decisions about the size, composition and pricing of the issue. Because stock prices have fallen since the... View Details

Keywords: Initial Public Offering; Going Public; Problems and Challenges; Consumer Products Industry; Consumer Products Industry

August 2016 (Revised May 2017)
Case

eBay vs. Carl Icahn, 2014

By: David B. Yoffie and Eric Baldwin

This case explores Carl Icahn's attack on eBay, starting in January 2014. The case examines how John Donahoe, CEO of eBay, should respond to Icahn's demand that eBay spin off PayPal and accept Icahn's two nominees to the board of directors. View Details

Keywords: Activist Shareholder; Activist Investors; Technology; Strategy; Corporate Strategy; Investment Activism; Financial Services Industry; Financial Services Industry

March 2007
Supplement

IKEA's Global Sourcing Challenge

By: Christopher A. Bartlett

Keywords: Problems and Challenges; Supply Chain; Retail Industry; Retail Industry

October 2001 (Revised January 2002)
Case

Philipp Justus at eBay Germany (A)

By: Linda A. Hill and Maria Farkas

A week after becoming country manager of eBay's recently acquired German auction site, Philipp Justus must steer the company through a massive technical integration with eBay's Web site. Throughout the seven-month project, Justus and his team must master the challenge... View Details

Keywords: Organizational Design; Leadership; Internet and the Web; Globalized Firms and Management; Mergers and Acquisitions; Managerial Roles; Management Teams; Management Practices and Processes; Auctions; Retail Industry; Retail Industry; Germany

June 2001 (Revised September 2004)
Teaching Note

E-Commerce at Williams-Sonoma (TN)

By: Rosabeth M. Kanter and Brooke Bartletta

Teaching Note for (9-300-086). View Details

Keywords: Information Technology Industry; Information Technology Industry; California

April 2001
Teaching Note

Egghead.com TN

By: Jeffrey F. Rayport, Elliot N. Maltz and William A. Sahlman

Teaching Note for (9-898-283). For book only - not listed on case. View Details

Keywords: Web Services Industry; Web Services Industry

May 1999 (Revised August 1999)
Case

Westfield America

By: William J. Poorvu, Richard S. Tedlow and Daniel J. Rudd

The company is attempting to duplicate its Australian formula for successful mall ownership in the U.S. market. It must deal with rapidly evolving financial markets while recognizing and capitalizing on emerging trends in retailing. View Details

Keywords: Market Entry and Exit; Adaptation; Financial Markets; Property; Trends; Retail Industry; Retail Industry; Australia; United States

Find at Harvard

12 Oct 2011
First Look

First Look: October 12

the service and retail sectors. But target firms also create more new jobs at new establishments, and they acquire and divest establishments more rapidly. When we consider these additional adjustment margins, net relative job losses at... View Details

Keywords: Sean Silverthorne

05 Oct 2010
First Look

First Look: October 5, 2010

Affect Credit Ratings? Authors:Bo Becker and Todd Milbourn Abstract The credit rating industry has historically been dominated by just two agencies, Moody's and S&P, leading to longstanding legislative and regulatory calls for... View Details

Keywords: Sean Silverthorne

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details

Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Pharmaceutical Industry; Pharmaceutical Industry

August 1994
Case

Saturn Corp.'s Module II Decision

In the Spring of 1994, Saturn Corp. was setting sales records by attracting more than 25,000 buyers per month. Saturn officials believed there was a long-term opportunity to sell 400,000 to 500,000 cars per year in the United States and selected international markets.... View Details

Keywords: Cost vs Benefits; Production; Expansion; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Tennessee; United States