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  • All HBS Web  (9,610)
    • People  (41)
    • News  (3,260)
    • Research  (4,114)
    • Events  (42)
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  • 2015
  • Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
  • 25 Feb 2011
  • News

Rebuilding Egypt: How companies can fill the vacuum of trust

  • 14 Oct 2022
  • News

Baker Library Update: Q+A with Executive Director Ken Peterson

  • 11 Jan 2017
  • News

How do we solve the crisis in cancer communication?

  • 25 Apr 2022
  • Video

Winning the War of the Future: Cyber, Disinformation, and AI

  • 05 Feb 2024
  • Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

need for good social skills.” But, Zhang also notes, social skills can have varied definitions, particularly in a global economy. What’s successful in one company or country might not be successful in the next one. "A lot of these come from parental influences and... View Details
Keywords: by Ben Rand
  • June 2023
  • Case

Investing in the Climate Transition at Neuberger Berman

By: George Serafeim and Benjamin Maletta
By mid-2023, Neuberger Berman (NB), an active asset manager, had grown its assets under management to about half a trillion dollars and took pride in its client centricity and innovative spirit. Responding to client demand for investment products that integrated... View Details
Keywords: Carbon Emissions; Sustainability; Decarbonization; Performance; Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Business Analysis; Investing; Regulation; Asset Management; Investment Strategy; Climate Change; Transition; Analysis; Product Positioning; Strategy; Investment Portfolio; Financial Services Industry; Energy Industry
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Serafeim, George, and Benjamin Maletta. "Investing in the Climate Transition at Neuberger Berman." Harvard Business School Case 123-092, June 2023.
  • March 2024 (Revised September 2024)
  • Case

Vineyard Wind Starts Spinning: Overcoming Onshore Challenges to Offshore Wind

By: Rosabeth Moss Kanter and Jacob A. Small
To activate the first wind turbines in the ocean off Martha’s Vineyard eventually supplying clean energy to 400,000 households, Vineyard Wind’s leaders had to navigate the permitting process, numerous delays, and objections from stakeholders in three communities:... View Details
Keywords: Climate Change; Renewable Energy; Joint Ventures; Green Technology; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Massachusetts; Martha's Vineyard; New Bedford; New England
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Kanter, Rosabeth Moss, and Jacob A. Small. "Vineyard Wind Starts Spinning (A): Overcoming Onshore Challenges to Offshore Wind." Harvard Business School Case 324-113, March 2024. (Revised September 2024.)

    ULI Report Provides Wildfire, Energy, and Economic Resilience Strategies to Sonoma County

    Sonoma County, Calif., can enhance its ability to withstand and recover from wildfires by re-envisioning its land use, energy, and housing policies through a cooperative... View Details

    • 2022
    • Working Paper

    Distributional Consequences of Monetary Policy Across Races: Evidence from the U.S. Credit Register

    By: Laura Alfaro, Ester Faia and Camelia Minoiu
    We examine the consequences of monetary policy on racial disparities, focusing on the role of bank lending to firms through collateral and selection channels. Leveraging comprehensive loan-level data from the U.S. credit register (Y-14Q) of the Federal Reserve, we show... View Details
    Keywords: Monetary Policy Transmission; Inequity; Credit Registry; Wealth; Collateral Channel; Selection; Racial Disparity; Racial Inequality; Equality and Inequality; Banks and Banking; Credit; Governing Rules, Regulations, and Reforms; Banking Industry; United States
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    Alfaro, Laura, Ester Faia, and Camelia Minoiu. "Distributional Consequences of Monetary Policy Across Races: Evidence from the U.S. Credit Register." Harvard Business School Working Paper, No. 22-068, April 2022.
    • November 2019
    • Case

    Celebrity Fashions Limited (A)

    By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran
    In May 2017 in Chennai, India, the chairman of Celebrity Fashions doubted whether the company could last until the end of the year. Venkatesh Rajagopal had found that the company, a readymade garment manufacturing and exporter he founded in 1989, was having a hard time... View Details
    Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Manufacturing Industry
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    Narayanan, V.G., Tanvi Deshpande, and Shreya Ramachandran. "Celebrity Fashions Limited (A)." Harvard Business School Case 120-053, November 2019.
    • Program

    Private Equity and Venture Capital

    including: General partners and junior partners of private equity and venture capital firms Principals from the limited partner community who invest in private equity and venture capital firms Chief investment officers, investment... View Details
    Keywords: Finance; Finance
    • February 2009
    • Article

    Suspended in Self-Spun Webs of Significance: A Rhetorical Model of Institutionalization and Institutionally Embedded Agency

    By: Sandy Edward Green, Yuan Li and Nitin Nohria
    This article employs rhetorical theory to reconceptualize institutionalization as change in argument structure. As a state, institutionalization is embodied in the structure of argument used to justify a practice at a given point in time. As a process,... View Details
    Keywords: Debates; Management Practices and Processes; Trust; Adoption; Theory; United States
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    Green, Sandy Edward, Yuan Li, and Nitin Nohria. "Suspended in Self-Spun Webs of Significance: A Rhetorical Model of Institutionalization and Institutionally Embedded Agency." Academy of Management Journal 52, no. 1 (February 2009): 11–36.
    • January 2011 (Revised January 2012)
    • Supplement

    The Case of the Unidentified Healthcare Companies2010 (CW)

    By: Richard M.J. Bohmer, Ethan S Bernstein, Margarita Krivitski and Srinidhi Reddy
    This case presents financial statements and selected rations for 14 unidentified healthcare organizations and asks that each set of financial information be matched with one of the following healthcare companies: a biotechnology firm, a community nursing company, a... View Details
    Keywords: Financial Statements; Financial Management; Health Care and Treatment; Biotechnology Industry; Health Industry
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    Bohmer, Richard M.J., Ethan S. Bernstein, Margarita Krivitski, and Srinidhi Reddy. "The Case of the Unidentified Healthcare Companies2010 (CW)." Harvard Business School Spreadsheet Supplement 611-701, January 2011. (Revised January 2012.)
    • November 1995
    • Case

    Ernst & Young United Kingdom (B)

    By: John J. Gabarro and Samantha Graff
    Discusses progress made by mid-1995 on the three challenges identified by the change leadership at the end of 1993. First, it describes the decision-making process that resulted in a general consensus to reorganize the huge London office, and it highlights certain... View Details
    Keywords: Change Management; Leading Change; Management Teams; Organizational Change and Adaptation; Restructuring; Problems and Challenges; Decision Making; Adaptation; Perspective; United Kingdom; London
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    Gabarro, John J., and Samantha Graff. "Ernst & Young United Kingdom (B)." Harvard Business School Case 496-010, November 1995.
    • 16 Nov 2020
    • News

    Kominers’s Conundrums: This Puzzle Honors a Game-Show Legend

    • 24 Apr 2024
    • Video

    Sports as Classroom: Leadership & Diversity on and off the Basketball Court

    • Article

    Medical Group Structural Integration May Not Ensure That Care Is Integrated, From The Patient's Perspective

    By: Michaela J. Kerrissey, Jonathan Clark, Mark Friedberg, Wei Jiang, Ashley Kay Fryer, Molly Frean, Stephen Shortell, Patricia Ramsay, Lawrence Casalino and Sara J. Singer
    Structural integration is increasing among medical groups, but whether these changes yield care that is more integrated remains unclear. We explored the relationships between structural integration characteristics of 144 medical groups and perceptions of integrated... View Details
    Keywords: Integration; Health Care Delivery; Organization Structure; Organizational Structure; Health Care and Treatment; Perception; Perspective; Health Industry; United States
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    Kerrissey, Michaela J., Jonathan Clark, Mark Friedberg, Wei Jiang, Ashley Kay Fryer, Molly Frean, Stephen Shortell, Patricia Ramsay, Lawrence Casalino, and Sara J. Singer. "Medical Group Structural Integration May Not Ensure That Care Is Integrated, From The Patient's Perspective." Health Affairs 36, no. 5 (May 2017): 885–892. (Awarded Academy of Management Best Paper Proceedings.)
    • Web

    Application Requirements - Doctoral

    will not count it toward our lifetime limit of three total applications that an individual may submit due to the global pandemic. APPLY FOR A PROGRAM Your journey starts now. Join a community of scholars shaping the future of business.... View Details
    • April 2005 (Revised March 2007)
    • Case

    eAccess, Ltd.

    By: Thomas R. Eisenmann, Masako Egawa and Ariko Ota
    The managers of eAccess, Japan's third largest provider of digital subscriber line (DSL) service, must decide whether to enter the mobile communications business. Japan's mobile services are among the world's most expensive, and incumbent carriers' profits are high. To... View Details
    Keywords: Information Infrastructure; Diversification; Policy; Business Startups; Mobile and Wireless Technology; Communications Industry; Communications Industry; Japan
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    Eisenmann, Thomas R., Masako Egawa, and Ariko Ota. "eAccess, Ltd." Harvard Business School Case 805-117, April 2005. (Revised March 2007.)
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