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      • Faculty Publications  (2,012)

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      • October 1997 (Revised September 2003)
      • Case

      Eli Lilly and Company: Drug Development Strategy (A)

      By: Stefan H. Thomke, Ashok Nimgade and Paul Pospisil
      Describes how Eli Lilly and Co. tries to accelerate its new drug development process with the aid of "combinatorial chemistry"--a rapidly emerging and revolutionary approach to preclinical drug discovery. The product manager of a potential blockbuster migraine drug... View Details
      Keywords: Chemicals; Finance; Innovation and Invention; Time Management; Markets; Product Development; Organizations; Business Processes; Problems and Challenges; Business and Stakeholder Relations; Competition; Pharmaceutical Industry
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      Thomke, Stefan H., Ashok Nimgade, and Paul Pospisil. "Eli Lilly and Company: Drug Development Strategy (A)." Harvard Business School Case 698-010, October 1997. (Revised September 2003.)
      • October 1997 (Revised March 2000)
      • Case

      Oxford Health Plans: Specialty Management (A)

      By: James L. Heskett, Jody H. Gittell and James Slayton
      Describes an innovative approach to organizing health care proposed by Oxford CEO Steve Wiggins. Wiggins contends that the primary care physician "gatekeeper" model typically used by health maintenance organizations to control access to and coordinate specialist care... View Details
      Keywords: Business Model; Groups and Teams; Innovation and Management; Medical Specialties; Health Care and Treatment; Cooperation; Management Teams; Health Industry; United States
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      Heskett, James L., Jody H. Gittell, and James Slayton. "Oxford Health Plans: Specialty Management (A)." Harvard Business School Case 898-042, October 1997. (Revised March 2000.)
      • September 1997 (Revised August 1999)
      • Case

      Boston Chicken, Inc.

      By: Paul M. Healy
      This case examines Boston Chicken's franchise strategy for growing its innovative restaurant business, and the associated accounting reporting issues that arise. View Details
      Keywords: Financial Reporting; Franchise Ownership; Financial Strategy; Business Strategy; Food and Beverage Industry
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      Healy, Paul M. "Boston Chicken, Inc." Harvard Business School Case 198-032, September 1997. (Revised August 1999.)
      • August 1997 (Revised March 1999)
      • Case

      VeriFone (1997)

      By: Richard L. Nolan, Anne Donnellon and Donna B. Stoddard
      VeriFone, a leading manufacturer of payment systems technology, was acquired by Hewlett-Packard in June 1997. The case describes the strategic challenges that VeriFone faces as it positions itself to compete in the Internet payment systems marketplace. View Details
      Keywords: Information Technology; Internet; Innovation Strategy; Technological Innovation; Business Strategy; Information Technology Industry
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      Nolan, Richard L., Anne Donnellon, and Donna B. Stoddard. "VeriFone (1997)." Harvard Business School Case 398-030, August 1997. (Revised March 1999.)
      • August 1997
      • Case

      Orbital Sciences Corporation: ORBCOMM

      By: Das Narayandas and John A. Quelch
      In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
      Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry
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      Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
      • 1997
      • Chapter

      The Imagination to Innovate, the Professionalism to Perform, and the Openness to Collaborate: The Leading the Change-Adept Organization

      By: Rosabeth M. Kanter
      Keywords: Creativity; Innovation and Invention; Performance Expectations; Cooperation; Leading Change; Organizational Change and Adaptation
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      Kanter, Rosabeth M. "The Imagination to Innovate, the Professionalism to Perform, and the Openness to Collaborate: The Leading the Change-Adept Organization." In Rosabeth Moss Kanter on the Frontiers of Management, by R. M. Kanter. Boston: Harvard Business School Press, 1997.
      • July 1997
      • Case

      Allentown Materials Corporation: The Electronic Products Division (B)

      By: Michael Beer
      Focuses on the recommendations and implementation strategy made by the organizational development group to address the division's problems. A rewritten version of an earlier case. View Details
      Keywords: Change Management; Strategy; Organizational Change and Adaptation; Electronics Industry; United States
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      Beer, Michael. "Allentown Materials Corporation: The Electronic Products Division (B)." Harvard Business School Case 498-024, July 1997.
      • July–August 1997
      • Article

      Why Focused Strategies May Be Wrong for Emerging Markets

      By: Tarun Khanna and Krishna G. Palepu
      Keywords: Strategy; Emerging Markets
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      Khanna, Tarun, and Krishna G. Palepu. "Why Focused Strategies May Be Wrong for Emerging Markets." Harvard Business Review 75, no. 4 (July–August 1997): 41–51.
      • June 1997 (Revised May 1998)
      • Case

      Mobil USM&R (A2)

      By: Robert S. Kaplan
      Second of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. This case describes the completed BSC, and how this was linked to the BSCs of the independent business units and the internal service... View Details
      Keywords: Balanced Scorecard; Performance Evaluation; Management Teams; Management Practices and Processes; Executive Compensation; Motivation and Incentives; Corporate Strategy; Energy Industry; Mining Industry; United States
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      Kaplan, Robert S. "Mobil USM&R (A2)." Harvard Business School Case 197-121, June 1997. (Revised May 1998.)
      • May 1997 (Revised May 2008)
      • Case

      Intel Corporation: 1968-1997

      By: Gary P. Pisano, David J. Collis and Peter K. Botticelli
      Traces Intel's history and strategy from 1968 to 1997. Examines the company's decision to exit DRAMS and its entry into microprocessors. Focuses on how the company managed to achieve and sustain its competitive advantage in microprocessors, and the threats it faces in... View Details
      Keywords: Market Entry and Exit; Competitive Strategy; Competitive Advantage; Information Infrastructure; Corporate Strategy; Industry Structures; Technology Industry
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      Pisano, Gary P., David J. Collis, and Peter K. Botticelli. "Intel Corporation: 1968-1997." Harvard Business School Case 797-137, May 1997. (Revised May 2008.)
      • March 1997 (Revised March 1997)
      • Case

      Business Teams at Rubbermaid, Inc.

      By: Teresa M. Amabile and Dean Whitney
      Rubbermaid, a consumer-products company widely praised for its innovation, has instituted a company-wide experiment to stimulate innovation even further. The experiment consists of creating small cross-functional business teams within each division, with each team... View Details
      Keywords: Organizational Change and Adaptation; Innovation Strategy; Groups and Teams; Innovation and Management; Corporate Entrepreneurship; Consumer Products Industry; United States
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      Amabile, Teresa M., and Dean Whitney. "Business Teams at Rubbermaid, Inc." Harvard Business School Case 897-165, March 1997. (Revised March 1997.)
      • February 1997
      • Case

      Archer Daniels Midland: Direction and Strategy

      By: Ray A. Goldberg and Thomas N. Urban Jr
      Sets out the strategy and competitive competencies of one of the leading grain trade and processing companies in the world. An overview of the company's innovations in corn and oilseed by-products is provided. The strategy of the firm is to add by-products to corn,... View Details
      Keywords: Innovation and Invention; Strategic Planning; Business Strategy; Value Creation; Food and Beverage Industry; Pharmaceutical Industry
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      Goldberg, Ray A., and Thomas N. Urban Jr. "Archer Daniels Midland: Direction and Strategy." Harvard Business School Case 597-039, February 1997.
      • February 1997 (Revised April 1998)
      • Case

      first direct (A)

      By: Jeffrey F. Rayport
      Describes the operations and strategy of the world's largest, fastest growing branchless bank. Using a person-to-person interface over conventional phone lines, First Direct provides standard banking and related financial products to nearly 700,000 customers throughout... View Details
      Keywords: Service Delivery; Customer Satisfaction; Banks and Banking; Innovation and Invention; Banking Industry; United Kingdom
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      Rayport, Jeffrey F., and Dickson Louie. "first direct (A)." Harvard Business School Case 897-079, February 1997. (Revised April 1998.)
      • February 1997 (Revised January 2002)
      • Case

      Launching the BMW Z3 Roadster

      By: Robert J. Dolan and Susan M. Fournier
      James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
      Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
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      Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
      • February 1997 (Revised September 1998)
      • Case

      American Management Systems, Inc.: The Knowledge Centers

      By: Dorothy A. Leonard and Sylvia Sensiper
      Senior management at AMS, a business and information technology consulting company, is growing at 28% annually and assimilating 1,800 new hires a year. AMS has recently instituted a new knowledge management strategy, a group of six knowledge centers (virtual... View Details
      Keywords: Information Technology; Innovation and Management; Technological Innovation; Knowledge Management; Management Teams; Business Strategy; Consulting Industry; United States
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      Leonard, Dorothy A., and Sylvia Sensiper. "American Management Systems, Inc.: The Knowledge Centers." Harvard Business School Case 697-068, February 1997. (Revised September 1998.)
      • January 1997
      • Background Note

      Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance

      By: Benson P. Shapiro
      Provides an integrated framework for creating customer value and managing the firm profitably. Focuses on the use of product/service line management and effective customer service to achieve customer satisfaction and high profitability. View Details
      Keywords: Customer Value and Value Chain; Framework; Performance Efficiency; Sales; Business Strategy; Customer Satisfaction; Profit; Product Marketing; Business or Company Management
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      Shapiro, Benson P. "Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance." Harvard Business School Background Note 597-071, January 1997.
      • January 1997 (Revised June 1997)
      • Case

      Corporate New Ventures at Procter & Gamble

      By: Teresa M. Amabile and Dean Whitney
      Consumer products giant Procter & Gamble is faced with an urgent need to revitalize new-product innovation, given its recent focus on incremental product improvements and its aggressive growth goals. As part of this effort, the company's top executives form a small,... View Details
      Keywords: Innovation Strategy; Creativity; Working Conditions; Corporate Entrepreneurship; Groups and Teams; Retail Industry; Ohio
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      Amabile, Teresa M., and Dean Whitney. "Corporate New Ventures at Procter & Gamble." Harvard Business School Case 897-088, January 1997. (Revised June 1997.)
      • January 1997 (Revised June 1997)
      • Case

      Southwire: Beyond 2000

      By: F. Warren McFarlan and Melissa Dailey
      Southwire, based in Carrollton, GA, was the leading producer of aluminum and copper rod, wire, and cable for the transmission and distribution of electricity. In one decade, CEO Roy Richards, Jr. grew annual sales from $500 million in 1985 to $1.9 billion in 1995, an... View Details
      Keywords: Leading Change; Growth Management; Competitive Strategy; Global Strategy; Manufacturing Industry
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      McFarlan, F. Warren, and Melissa Dailey. "Southwire: Beyond 2000." Harvard Business School Case 397-074, January 1997. (Revised June 1997.)
      • 1997
      • Chapter

      Toward a New Conception of the Environment-Competitiveness Relationship

      By: Michael E. Porter and Claas van der Linde
      Keywords: Natural Environment; Competition; Innovation and Invention
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      Porter, Michael E., and Claas van der Linde. "Toward a New Conception of the Environment-Competitiveness Relationship." In A Reader on Environmental Law, edited by Bridget Hutter.Oxford Readings in Socio-Legal Studies. Oxford: Oxford University Press, 1997.
      • November 1996 (Revised December 1996)
      • Case

      Rogers Communications, Inc.: The Wave

      By: John A. Deighton, Karsten Voermann and Reginal Gilyard
      Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating... View Details
      Keywords: Decisions; Innovation and Invention; Marketing Strategy; Market Entry and Exit; Internet and the Web; Mobile and Wireless Technology; Consumer Behavior; Technology Adoption; Telecommunications Industry; Canada
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      Deighton, John A., Karsten Voermann, and Reginal Gilyard. "Rogers Communications, Inc.: The Wave." Harvard Business School Case 597-050, November 1996. (Revised December 1996.) (request a courtesy copy.)
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