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  • All HBS Web  (6,548)
    • People  (20)
    • News  (1,260)
    • Research  (4,384)
    • Events  (41)
    • Multimedia  (74)
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← Page 91 of 6,548 Results →
  • 30 Nov 2009
  • Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

At the dawn of the digital music era, record labels went along with a pricing scheme devised by Apple that they are still paying for today. The idea to "unbundle" albums into separate tracks sold for 99 cents each suddenly allowed View Details
Keywords: by Sean Silverthorne; Music
  • January 2023 (Revised December 2023)
  • Case

OhmConnect: Energizing the Future

By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
Founded in 2013, OhmConnect was a free consumer web app that alerted customers about peak hours of electricity demand, and paid them to lower their energy use at home during these periods. The company sold the aggregated reductions generated by thousands of households... View Details
Keywords: App Development; Renewable Energy; Electricity Usage; Regulations; VC; Technology; Customer Acquisition Cost (CAC); Scalability; Applications and Software; Growth and Development Strategy; Governing Rules, Regulations, and Reforms; Business Model; Venture Capital; Energy Industry; United States; California; Texas; Europe
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Rayport, Jeffrey F., Jennifer Fonstad, and Nicole Tempest Keller. "OhmConnect: Energizing the Future." Harvard Business School Case 823-065, January 2023. (Revised December 2023.)
  • Article

Anger and Regulation

By: Rafael Di Tella and Juan Dubra
We study a model in which agents experience anger when they see a firm that has displayed insufficient concern for the welfare of its clients (i.e., altruism) making high profits. Regulation can increase welfare, for example, through fines (even with no changes in... View Details
Keywords: Altruism; Populism; Public Relations; Profit; Consumer Behavior; Perception; Governing Rules, Regulations, and Reforms
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Di Tella, Rafael, and Juan Dubra. "Anger and Regulation." Scandinavian Journal of Economics 116, no. 3 (July 2014): 734–765.
  • December 1992
  • Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details
Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany
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Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
  • 29 Mar 2010
  • Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

Reviewing a spectacular business failure, we often wonder why the CEO didn't see trouble coming. It was so obvious. Why didn't Digital Equipment Corp. CEO Kenneth Olsen see the PC as a threat to minicomputers? Did Coca-Cola's Roberto Goizueta really think New Coke was... View Details
Keywords: by Martha Lagace; Auto; Retail; Technology
  • 08 Sep 2020
  • News

Creating More Resilient Supply Chains

  • 11 Dec 2018
  • News

Herzlinger Editorial Influences Federal Healthcare Policy

  • 05 Jun 2018
  • News

Campbell Soup needs a rule-breaker CEO

    Jeffrey F. Rayport

    Jeffrey F Rayport is a faculty member in the Entrepreneurial Management Unit at Harvard Business School, where he teaches in the School’s MBA and Executive Education Programs and on HBS Online. His primary focus in teaching and research is growth-stage technology... View Details

    • 14 May 2019
    • HBS Seminar

    Patti Williams, Wharton, University of Pennsylvania

    • 2012
    • Article

    Behavioral Economics and the Psychology of Fruit and Vegetable Consumption

    By: Joe Price and Jason Riis
    Behavioral economics is an emerging paradigm that challenges the assumptions and predictions of classical economics. This new paradigm emphasizes that consumers do not always make optimal use of available information nor do they always make choices and tradeoffs in a... View Details
    Keywords: Plant-Based Agribusiness; Food; Social Marketing; Decision Choices and Conditions; Consumer Behavior; Nutrition
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    Price, Joe, and Jason Riis. "Behavioral Economics and the Psychology of Fruit and Vegetable Consumption." Journal of Food Studies 1, no. 1 (2012): 1–13.
    • 19 Feb 2008
    • Research & Ideas

    Radical Design, Radical Results

    When furniture designer Herman Miller presented a prototype of its sleek, mesh Aeron chair to a consumer focus group, many asked if they could see a finished, upholstered version. Innovative product design can be a risky proposition. Yet... View Details
    Keywords: by Julia Hanna; Consumer Products
    • June 2021
    • Supplement

    Reversing Course on a Reverse E-Auction (D)

    By: Kym Lew Nelson, James K. Sebenius and Alex Green
    Global consumer products powerhouse LSP has found enormous savings in a trial run of a new competitive bidding tool for their procurement organization known as a reverse e-auction. But when Jen Baldwin is asked to achieve the same savings from her suppliers for a... View Details
    Keywords: Reverse E-auctions; Bids and Bidding; Auctions; Complexity; Cost vs Benefits
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    Lew Nelson, Kym, James K. Sebenius, and Alex Green. "Reversing Course on a Reverse E-Auction (D)." Harvard Business School Supplement 921-054, June 2021.
    • June 2021
    • Supplement

    Reversing Course on a Reverse E-Auction (B)

    By: Kym Lew Nelson, James K. Sebenius and Alex Green
    Global consumer products powerhouse LSP has found enormous savings in a trial run of a new competitive bidding tool for their procurement organization known as a reverse e-auction. But when Jen Baldwin is asked to achieve the same savings from her suppliers for a... View Details
    Keywords: Reverse E-auctions; Bids and Bidding; Auctions; Complexity; Cost vs Benefits
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    Lew Nelson, Kym, James K. Sebenius, and Alex Green. "Reversing Course on a Reverse E-Auction (B)." Harvard Business School Supplement 921-052, June 2021.
    • March 2014 (Revised March 2015)
    • Case

    Samsung Electronics: TV in an Era of Convergence

    By: Karim R. Lakhani, Marco Iansiti and Kerry Herman
    From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the... View Details
    Keywords: Digital Innovation; Technology; Technology Management; Digital Convergence; Digital Technology; Innovation; Korea; Samsung; Television; Technological Innovation; Information Technology; Innovation and Invention; Innovation Leadership; Innovation and Management; Product Development; Product Design; Electronics Industry; Korean Peninsula; Asia
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    Lakhani, Karim R., Marco Iansiti, and Kerry Herman. "Samsung Electronics: TV in an Era of Convergence." Harvard Business School Case 614-034, March 2014. (Revised March 2015.)
    • July 2008 (Revised February 2009)
    • Case

    (PRODUCT) RED (A)

    By: Youngme E. Moon, Michael I. Norton and David Chen
    Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details
    Keywords: Investment Funds; Philanthropy and Charitable Giving; Brands and Branding; Marketing Strategy; Social Marketing; Social Enterprise; Africa
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    Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (A)." Harvard Business School Case 509-013, July 2008. (Revised February 2009.)
    • February 2008 (Revised April 2009)
    • Case

    Citigroup: Re-Branding in 2007 (A)

    By: Rohit Deshpandé and Carin-Isabel Knoop
    With its history of growth through acquisition, Citigroup has a conglomeration of sub-brands that need to be integrated and rationalized. Ajay Banga, CEO of Citi's Global Consumer Group International, chairs a task force to work through the process of re-branding the... View Details
    Keywords: Mergers and Acquisitions; Business Conglomerates; Customer Focus and Relationships; Globalization; Growth Management; Brands and Branding; Organizational Culture; Competitive Strategy; Financial Services Industry
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    Deshpandé, Rohit, and Carin-Isabel Knoop. "Citigroup: Re-Branding in 2007 (A)." Harvard Business School Case 508-010, February 2008. (Revised April 2009.)
    • August 2000 (Revised February 2001)
    • Background Note

    Expense Recognition

    By: Paul M. Healy and Preeti Choudhary
    Recording expenses is not often clear-cut and can require considerable management judgment. This case discusses expense recognition in straightforward situations and then considers expense transactions that may be more complex to record. It uses examples that include... View Details
    Keywords: Accounting; Cost; Financial Statements
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    Healy, Paul M., and Preeti Choudhary. "Expense Recognition." Harvard Business School Background Note 101-015, August 2000. (Revised February 2001.)
    • 07 Jun 2015
    • News

    Who Here Can Tell Me What LP Stands For?

    • 01 Oct 2012
    • News

    Good News in Jobs: Ad-Supported Internet Economy Doubles

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