Filter Results:
(3,067)
Show Results For
- All HBS Web
(3,067)
- People (3)
- News (661)
- Research (1,905)
- Events (15)
- Multimedia (13)
- Faculty Publications (870)
Show Results For
- All HBS Web
(3,067)
- People (3)
- News (661)
- Research (1,905)
- Events (15)
- Multimedia (13)
- Faculty Publications (870)
- July 2011 (Revised January 2012)
- Teaching Note
Demand Media (TN)
By: John Deighton and Leora Kornfeld
Teaching Note for 512021. View Details
Walter A. Haas, Jr.
Walter A. Haas Jr. was responsible for Levi’s concentration on blue jeans production. He targeted the marketing strategy to teenagers and as blue jeans became the symbol of nonconformity, Levi’s rapidly multiplied its sales and net... View Details
Keywords: Fabric & Apparel
- 09 Sep 2009
- First Look
First Look: September 9
liberalism" and argue for their relevance to the contemporary global economy. The most essential principle is the need for markets to enjoy social legitimacy, because their political sustainability ultimately depends on it. From this... View Details
Keywords: Martha Lagace
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
indications incorrectly, that Dao had been violent. United suffered in the court of public opinion—and in litigation too, as Dao’s attorney extracted what was by all indications a sizable settlement. A customer with a camera can be a good... View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
“creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included Goodyear, Kleenex, Palmolive, and Pepso-dent. His skill wasn’t... View Details
- 03 Sep 2020
- Op-Ed
Why American Health Care Needs Its Own SEC
sales of publications by market participants, and fees. (Its 2019 budget of $63 million seems meager in relation to its influence.) As an independent agency with a singular focus, the SEC is accountable for... View Details
- Web
The Art of "Posting" - The Art of American Advertising
checklists to inspect the distribution, placement, and condition of posters. At times the public landscape became so saturated with marketing images that some state legislations called for a limitation on... View Details
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
seeing its real importance. It didn't help that economists also thought that selling was unimportant in influencing markets and that door-to-door selling declined in the United States in the final decades of the 20th century. But scholars... View Details
Mickey Konson
Fintech Entrepreneur: 25 years global experience, ranging from fintech founder raising $100MM in public and private equity, to bank senior executive running $2BN P&L. Passionate about technology-enabled delivery of financial services to... View Details
Keywords: Finance;#64;#Software/App
- 16 Feb 2004
- Research & Ideas
European Private Equity—Still a Teenager?
make companies more efficient when public markets are largely flat, they said. According to Nikos Stathopoulos (HBS MBA '95), a partner in Apax Partners, which was founded thirty years ago, "If you look... View Details
- 11 May 2016
- News
World Bank Vice President and Treasurer: Negative Rates Not the Answer
trading platforms have been launched, institutions participating in the market have been strengthened, and there is greater public awareness of the critical role capital View Details
Howard L. Aller
Aller led American Power and Light during the height of its growth. Under his leadership, the company functioned as an umbrella organization for over 20 regional utility providers in the West and posted exceptional market value growth... View Details
Keywords: Utilities & Energy
- August 26, 2009
- Comment
Where Cash for Clunkers Ran Off the Road
By: John A. Quelch
Today, let us celebrate the end of an unjustifiable drain on the U.S. taxpayer: the Cash for Clunkers (C4C) program.
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
Keywords: Government Programs; Environmental Impact; Government Waste; Customer Behavior; Economic Growth; Economy; Financial Crisis; Government and Politics; Leadership; Marketing; Programs; Value; Public Administration Industry; Public Administration Industry; Public Administration Industry; United States
Quelch, John A. "Where Cash for Clunkers Ran Off the Road." Harvard Business School Working Knowledge (August 26, 2009).
- Fast Answer
Pharmaceuticals: drug approval dates in the UK and Europe
Where can I find drug approval dates for the UK? The European Medicines Agency provides information on drug approvals in the UK and Europe: EMA Annual Reports and Work Programmes provides list of new medicines with marketing... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
into one of the world's largest advertising and marketing services organizations. With revenues of around $12 billion, it comprises some of the most famous firms in advertising, marketing, and public... View Details
- 01 Feb 2013
- News
Growth Strategy Has Double Bottom Line
playbook, but it has cultivated an additional source of revenue: the sale of conservation easements. Lyme Timber buys pieces of land targeted by conservation groups such as the Nature Conservancy and the Trust for Public Land, which pay... View Details
William K. Coors
Under Coors' leadership, the brewery underwent a period of massive growth. Though it was a regional brewery, it held the top market share in 10 of the 11 western states in which its product was distributed, becoming the 4th largest brewer... View Details
Keywords: Food & Tobacco
- 01 Jun 2005
- News
New Magazine Makes Its Mark
successful to date has been the effort to sign up public libraries, with roughly 20 percent of the nation’s 9,000 libraries carrying Bookmarks. Still on the horizon is the tantalizing prospect of marketing... View Details
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
along with companies like Apple, Facebook, and Progressive Insurance, is a leading example of firms that are thinking about customers in a new way—much like how a museum curator orchestrates the experience of patrons. Weaver, an assistant professor in the View Details
Keywords: by Carmen Nobel
- 01 Mar 2005
- News
Venture Capital’s Comeback
$18.9 billion in 2003, according to PricewaterhouseCoopers. From Boston to Silicon Valley, top firms are competing for deals again. And the initial public offering market — the favored exit for... View Details