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- All HBS Web
(205)
- News (36)
- Research (145)
- Multimedia (5)
- Faculty Publications (78)
- 02 Jan 2018
- News
Reconsidering Retirement
store in New Jersey; the son accompanied him on buying trips to New York and watched him negotiate for the best merchandise and price. He had even launched his own successful business before arriving at HBS: a birthday cake delivery service that View Details
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
with Apple for an early release on iTunes of the single "Vertigo," and the video was featured in an Apple ad campaign. "We turned advertising into a rock video," Bono said at the time. That's not selling... View Details
- 01 Apr 1996
- News
Technology for Learning's Sake
advertising campaign. "We have all the necessary information on CD-ROM to give students a real taste of what it feels like to make marketing decisions under pressure," Quelch explains. Students worked in teams of five or six, clicking... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
Bjerg is staring blankly at his computer screen. He adjusts his two monitors and fiddles with the speakers as he awaits the start of his next League of Legends battle. As he does many days, Bjerg will sit here playing the popular video... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
Blendtec hit on the idea of showing the industrial-strength power of the product by filming the blender munching everything from rake handles to an iPhone. The videos racked up 60 million hits on YouTube, and the company’s CEO was soon... View Details
- 17 May 2016
- First Look
May 17, 2016
based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known actor-director Nandita Das. However, despite the recent guidelines on advertising of skin-lightening products, many Indians still aspire... View Details
Keywords: Sean Silverthorne
- 15 Dec 2015
- News
The Year in Ideas 2015
education. At that point, Khan had already published hundreds of free YouTube video tutorials, teaching millions of people a month everything from algebra to astrophysics. Turns out, that was just the beginning of Khan’s impact: He... View Details
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
of like Lowes opening a store inside Home Depot. But since Amazon makes its profits from product sales to consumers, while Alibaba makes money from service and advertising fees from merchants, both could help the other increase its... View Details
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
services, Mills says, citing the experience of milliner Linda Pagan, owner of The Hat Shop in New York. “She decided to create these crazy videos and put them on Instagram, and they’ve taken off,” Mills says. “She still takes customer... View Details
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
become less critical of the experience—in this study, less sensitive to possible bugs while playing an otherwise identical “revised” video game—and whether this mediates the effect of revision framing on positive evaluations. Studies 5A... View Details
Keywords: Sean Silverthorne
- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel... View Details
Keywords: Martha Lagace
- 20 Nov 2012
- First Look
First Look: November 20
PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details
Keywords: Sean Silverthorne
- 27 Jul 2020
- Blog Post
HBS Summer Fellows Respond to COVID-19
that facilitates video consultations with mental health professionals. With its general access and minimal click approach, Bloomup is the low-barrier solution for all concerns, especially those due to the COVID-19 crisis. Peter Le (MBA... View Details
- 06 Apr 2023
- Blog Post
Circularity in Denmark
essays posted on the HBS Business and Environment Initiative’s Blog that highlights their reflections. Learn more about this IFC course on Decarbonization and Sustainable Production by watching this five minute video summary. Waste as... View Details
- 21 Jan 2009
- First Look
First Look: January 21, 2009
Online Video Harvard Business School Case 709-447 In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal... View Details
Keywords: Martha Lagace
- January 2022
- Article
Artificial Intelligence, Data-Driven Learning, and the Decentralized Structure of Platform Ecosystems
By: David R. Clough and Andy Wu
Gregory, Henfridsson, Kaganer, and Kyriakou (2020) highlight the important role of data and AI as strategic resources that platforms may use to enhance user value. However, their article overlooks a significant conceptual distinction: the installed base of... View Details
Keywords: Artificial Intelligence; Data Strategy; Ecosystem; Value Capture; Digital Platforms; Analytics and Data Science; Strategy; Learning; Value Creation; AI and Machine Learning; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry
Clough, David R., and Andy Wu. "Artificial Intelligence, Data-Driven Learning, and the Decentralized Structure of Platform Ecosystems." Academy of Management Review 47, no. 1 (January 2022): 184–189.
- Web
2016 Symposium - Race, Gender & Equity
Talking the Walk: Possibilities for Change through Dialogue, Expression, and Narrative Talking the Walk: Possibilities for Change through Dialogue, Expression, and Narrative 31 MAR–01 APR 2016 Home Speakers Videos Agenda Aida Hurtado Aída... View Details
- 06 Mar 2012
- First Look
First Look: March 6
advertisers attain this. In our research, two colleagues and I use infrared eye-tracking scanners to determine exactly what people are looking at when they watch video ads. We also use a system that analyzes... View Details
Keywords: Sean Silverthorne
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look... View Details
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
month. It’s video streamed all around the world. He sent his deputy general counsel. I thought these things were odd. Why would you respond that way? Why would you go into hiding just at the time when everyone wants to hear from you? And... View Details
Keywords: Re: Andi Wang