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- All HBS Web
(203)
- News (36)
- Research (144)
- Multimedia (5)
- Faculty Publications (77)
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by movie, TV, and recording companies;... View Details
- Web
Online Creating Brand Value Course | HBS Online
to build and manage yours to stay ahead. Stay active by engaging in a new activity every three to five minutes. Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
checkout counter. Similarly, IBM developed a video camera that could recognize a retailer's best customers as they walked into the store so that salespeople could offer outstanding personalized service. Unfortunately, shoppers felt it was... View Details
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
of like Lowes opening a store inside Home Depot. But since Amazon makes its profits from product sales to consumers, while Alibaba makes money from service and advertising fees from merchants, both could help the other increase its... View Details
- November 2017
- Teaching Note
Facebook Fake News in the Post-Truth World
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 717-473.
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networking; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; United States; California; Sunnyvale; Russia
- 27 Jul 2020
- Blog Post
HBS Summer Fellows Respond to COVID-19
that facilitates video consultations with mental health professionals. With its general access and minimal click approach, Bloomup is the low-barrier solution for all concerns, especially those due to the COVID-19 crisis. Peter Le (MBA... View Details
- 06 Apr 2023
- Blog Post
Circularity in Denmark
essays posted on the HBS Business and Environment Initiative’s Blog that highlights their reflections. Learn more about this IFC course on Decarbonization and Sustainable Production by watching this five minute video summary. Waste as... View Details
- 21 Jan 2009
- First Look
First Look: January 21, 2009
Online Video Harvard Business School Case 709-447 In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal... View Details
Keywords: Martha Lagace
- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel... View Details
Keywords: Martha Lagace
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
the pricing of digital songs, a study on the reach and effectiveness of online video advertisements for video games and movies, and a project on how online retailers of... View Details
- 01 Apr 1996
- News
Technology for Learning's Sake
advertising campaign. "We have all the necessary information on CD-ROM to give students a real taste of what it feels like to make marketing decisions under pressure," Quelch explains. Students worked in teams of five or six, clicking... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 17 May 2016
- First Look
May 17, 2016
based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known actor-director Nandita Das. However, despite the recent guidelines on advertising of skin-lightening products, many Indians still aspire... View Details
Keywords: Sean Silverthorne
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
education. At that point, Khan had already published hundreds of free YouTube video tutorials, teaching millions of people a month everything from algebra to astrophysics. Turns out, that was just the beginning of Khan’s impact: He... View Details
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
month. It’s video streamed all around the world. He sent his deputy general counsel. I thought these things were odd. Why would you respond that way? Why would you go into hiding just at the time when everyone wants to hear from you? And... View Details
- Web
2016 Symposium - Race, Gender & Equity
Talking the Walk: Possibilities for Change through Dialogue, Expression, and Narrative Talking the Walk: Possibilities for Change through Dialogue, Expression, and Narrative 31 MAR–01 APR 2016 Home Speakers Videos Agenda Aida Hurtado Aída... View Details
- 06 Mar 2012
- First Look
First Look: March 6
advertisers attain this. In our research, two colleagues and I use infrared eye-tracking scanners to determine exactly what people are looking at when they watch video ads. We also use a system that analyzes... View Details
Keywords: Sean Silverthorne
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
become less critical of the experience—in this study, less sensitive to possible bugs while playing an otherwise identical “revised” video game—and whether this mediates the effect of revision framing on positive evaluations. Studies 5A... View Details
Keywords: Sean Silverthorne
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
services, Mills says, citing the experience of milliner Linda Pagan, owner of The Hat Shop in New York. “She decided to create these crazy videos and put them on Instagram, and they’ve taken off,” Mills says. “She still takes customer... View Details
- 01 Mar 2006
- News
The Producers
audience niches that are underserved by the studios,” d’Arbeloff remarks. Thanks to technological advances in moviemaking such as the digital video camera and relatively inexpensive editing software such as Apple’s Final Cut Pro, a... View Details