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      • October 2015
      • Teaching Note

      Clef Company: Turnover

      By: Frank V. Cespedes
      Clef Company sells keys and other products to retail outlets, which then sell these products to consumers. The case concerns turnover in Clef's sales force in the context of company strategy, financial performance, and a day in the life of a Clef salesperson. Among... View Details
      Keywords: Sales; Marketing; Strategy; Marketing Strategy; Performance Evaluation; Retail Industry; Consumer Products Industry; United States
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      Cespedes, Frank V. "Clef Company: Turnover." Harvard Business School Teaching Note 816-046, October 2015.
      • September 2015 (Revised March 2017)
      • Case

      Château Margaux (Abridged)

      By: Elie Ofek, Eric E. Vogt and Robert J. Dolan
      Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
      Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing; Brands and Branding; Marketing Strategy; Distribution Channels; Product Launch; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
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      Ofek, Elie, Eric E. Vogt, and Robert J. Dolan. "Château Margaux (Abridged)." Harvard Business School Case 516-034, September 2015. (Revised March 2017.)
      • Article

      How Beliefs about Self-creation Inflate Value in the Human Brain

      By: Raphael Koster, Tali Sharot, Rachel Yuan, Benedetto De Martino, Michael I. Norton and Raymond J. Dolan
      Humans have a tendency to overvalue their own ideas and creations. Understanding how these errors in judgement emerge is important for explaining suboptimal decisions, as when individuals and groups choose self-created alternatives over superior or equal ones. We show... View Details
      Keywords: fMRI; Amygdala; Hippocampus; Medial Temporal Lobe; Caudate Nucleus; Values and Beliefs
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      Koster, Raphael, Tali Sharot, Rachel Yuan, Benedetto De Martino, Michael I. Norton, and Raymond J. Dolan. "How Beliefs about Self-creation Inflate Value in the Human Brain." Art. 473. Frontiers in Human Neuroscience 9 (September 2015): 1–10.
      • 2015
      • Article

      Approach, Ability, Aftermath: A Psychological Framework of Unethical Behavior at Work

      By: C. Moore and F. Gino
      Many of the scandalous organizational practices that have come to light in the last decade—rigging LIBOR, misselling payment protection insurance, rampant Wall Street insider trading, large-scale bribery of foreign officials, and the packaging and sale of toxic... View Details
      Keywords: Working Conditions; Ethics; Decision Making
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      Moore, C., and F. Gino. "Approach, Ability, Aftermath: A Psychological Framework of Unethical Behavior at Work." Academy of Management Annals 9 (2015): 235–289.
      • August 2015
      • Article

      Poultry in Motion: A Study of International Trade Finance Practices

      By: Pol Antràs and C. Fritz Foley
      This paper analyzes the financing terms that support international trade and sheds light on how these terms shape the impact of economic shocks on trade. Analysis of transaction-level data from a U.S.-based exporter of frozen and refrigerated food products, primarily... View Details
      Keywords: Risk and Uncertainty; International Finance; Financing and Loans; Trade
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      Antràs, Pol, and C. Fritz Foley. "Poultry in Motion: A Study of International Trade Finance Practices." Journal of Political Economy 123, no. 4 (August 2015): 853–901. (Revised May 2014. Online Appendix.)
      • Article

      Big Other: Surveillance Capitalism and the Prospects of an Information Civilization

      By: Shoshana Zuboff
      This article describes an emergent logic of accumulation in the networked sphere, 'surveillance capitalism,' and considers its implications for 'information civilization.' The institutionalizing practices and operational assumptions of Google Inc. are the... View Details
      Keywords: Surveillance Capitalism; Big Data; Google; Information Society; Privacy; Internet Of Everything; Rights; Economic Systems; Analytics and Data Science; Internet and the Web; Ethics
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      Zuboff, Shoshana. "Big Other: Surveillance Capitalism and the Prospects of an Information Civilization." Journal of Information Technology 30, no. 1 (March 2015): 75–89.
      • March 2015 (Revised April 2015)
      • Case

      The Heat Is On: Emerging Ecosystems in the Thermostat Industry

      By: David Collis and Ashley Hartman
      Beth Wozniak, President of Honeywell Environmental and Combustion Controls (ECC) at Honeywell International Inc., spun around in her office chair, reflecting about how the classic, mature thermostat industry was rapidly evolving. In February 2014, Google paid $3.2... View Details
      Keywords: Honeywell; Thermostats; Internet Of Things; Smart Thermostats; Google; Nest; Apple; HomeKit; SmartThings; Partnerships; Platforms And Ecosystems; Linkages; Communication Protocols; Strategy; Technology; Home Automation; Connected Home; Buildings and Facilities; Energy; Information Infrastructure; Applications and Software; Internet and the Web; Digital Platforms; Partners and Partnerships; Manufacturing Industry; Industrial Products Industry; Energy Industry; Electronics Industry; Consumer Products Industry
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      Collis, David, and Ashley Hartman. "The Heat Is On: Emerging Ecosytems in the Thermostat Industry." Harvard Business School Case 715-455, March 2015. (Revised April 2015.)
      • March 2015 (Revised December 2016)
      • Case

      American Well: The DTC Decision

      By: Elie Ofek and Natalie Kindred
      In late 2013, telehealth company American Well, which developed a digital platform that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date,... View Details
      Keywords: Health Care; Telehealth; Telemedicine; American Well; Schoenberg; Boston; Israel; Technology; Online Care; Direct-to-consumer; DTC; Health Insurance; Affordable Care Act; Health Care Reform; Accountable Care Organizations; Technology Change; Innovation & Entrepreneurship; Digital Marketing; Strategy; Competition; Information Technology; Marketing; Technological Innovation; Technology Adoption; Entrepreneurship; Marketing Strategy; Health Industry; Technology Industry; Boston; Massachusetts; United States; Israel
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      Ofek, Elie, and Natalie Kindred. "American Well: The DTC Decision." Harvard Business School Case 515-032, March 2015. (Revised December 2016.)
      • February 2015 (Revised May 2017)
      • Case

      Delhaize Group: Developing Leaders

      By: Boris Groysberg and Sarah L. Abbott
      Delhaize Group, the Belgian-based global food retailer, was focused on competing in the food retailing industry by developing leading positions in key markets via localized retailing strategies. Delhaize was committed to offering its customers superior value while... View Details
      Keywords: Strategy; Organizational Alignment; Talent Management; Leadership Development; Globalized Firms and Management; Human Capital; Talent and Talent Management; Corporate Strategy; Organizational Culture; Retail Industry; Food and Beverage Industry; Belgium
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      Groysberg, Boris, and Sarah L. Abbott. "Delhaize Group: Developing Leaders." Harvard Business School Case 415-019, February 2015. (Revised May 2017.)
      • February 2015 (Revised March 2016)
      • Case

      China Shenhua Energy Company

      By: Forest L. Reinhardt, G. A. Donovan and Keith Chi-ho Wong
      A leading Chinese energy firm, active in coal mining and electric power generation, analyzes coal-to-liquids technology in light of energy security and environmental concerns. View Details
      Keywords: Environment; China; CO2; Coal Mining; Electricity; Sustainability; Energy; Strategy; Business and Government Relations; Energy Generation; Energy Sources; Environmental Sustainability; Energy Industry; Utilities Industry; China; Asia
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      Reinhardt, Forest L., G. A. Donovan, and Keith Chi-ho Wong. "China Shenhua Energy Company." Harvard Business School Case 715-026, February 2015. (Revised March 2016.)
      • January 2015
      • Teaching Note

      Lighting the Way at the Manor House Hotel

      By: Samuel G. Hanson
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      Hanson, Samuel G. "Lighting the Way at the Manor House Hotel." Harvard Business School Teaching Note 215-043, January 2015.
      • January 2015
      • Case

      Aura Light: From a Light Bulb Manufacturer to an Energy Savings Solutions Provider

      By: Krishna Palepu and Elena Corsi
      A Swedish light bulb manufacturer reviews its strategy to better compete against large global multinationals. View Details
      Keywords: Outsourcing; New Markets; Lighting Industry; Global Strategy
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      Palepu, Krishna, and Elena Corsi. "Aura Light: From a Light Bulb Manufacturer to an Energy Savings Solutions Provider." Harvard Business School Case 115-027, January 2015.
      • 2014
      • Other Teaching and Training Material

      Marketing Reading: Customer Management

      By: Sunil Gupta
      This Reading on customer management sheds light on how companies should evaluate and manage their customers in order to grow profitably. Customer management allows marketing managers to inform investment decisions by drilling down into each customer's profitability or... View Details
      Keywords: Customer Acquisition; Customer Churn; Customer Profitability Analysis; Customer Retention; Firm Value; Organizational Structure
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      Gupta, Sunil. "Marketing Reading: Customer Management." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8162, 2014.
      • December 2014
      • Article

      Rethink What You 'Know' about High-Achieving Women

      By: Robin Ely, Pamela Stone and Colleen Ammerman
      On the occasion of the 50th anniversary of the admission of women to Harvard Business School's MBA program, the authors, who have spent more than 20 years studying professional women, set out to learn what HBS graduates had to say about work and family and how their... View Details
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      Ely, Robin, Pamela Stone, and Colleen Ammerman. "Rethink What You 'Know' about High-Achieving Women." R1412G. Harvard Business Review 92, no. 12 (December 2014): 101–109.
      • 2014
      • Article

      Are Patents Creative or Destructive?

      By: Tom Nicholas
      Current debate over patent aggregation has led to renewed interest in the long-standing question concerning whether patents are a creative or a destructive influence on the process of technological development. In this paper I examine the basic patent tradeoff between... View Details
      Keywords: Innovation; Incentives; Patents; Technological Innovation; Motivation and Incentives
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      Nicholas, Tom. "Are Patents Creative or Destructive?" Antitrust Law Journal 79, no. 2 (2014): 405–421.
      • 2014
      • Chapter

      The Language of Global Management

      By: Tsedal Neeley
      Over the last two decades, organizations seeking global expansion have been mandating an English lingua franca, or common language to facilitate global collaboration regardless of the country location of their headquarters. This article explains why stipulating a... View Details
      Keywords: Language; Lingua Franca; Networks; Governance; Information Technology; Management; Ethics; Emerging Markets; Innovation and Invention
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      Neeley, Tsedal. "The Language of Global Management." In Wiley Encyclopedia of Management, Volume 6: International Management. 3rd ed. Edited by Markus Vodosek and Deanne den Hartog. John Wiley & Sons, 2014.
      • Article

      Heuristics Guide the Implementation of Social Preferences in One-Shot Prisoner's Dilemma Experiments

      By: Jillian J. Jordan, Valerio Capraro and David G. Rand
      Cooperation in one-shot anonymous interactions is a widely documented aspect of human behavior. Here we shed light on the motivations behind this behavior by experimentally exploring cooperation in a one-shot continuous-strategy Prisoner’s Dilemma (i.e. one-shot... View Details
      Keywords: Human Behavior; Social Evolution; Behavior; Cooperation; Decision Making; Game Theory
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      Jordan, Jillian J., Valerio Capraro, and David G. Rand. "Heuristics Guide the Implementation of Social Preferences in One-Shot Prisoner's Dilemma Experiments." Art. 6790. Scientific Reports 4 (2014).
      • October 2014 (Revised March 2015)
      • Case

      Integrated Reporting at Aegon

      By: Robert G. Eccles, George Serafeim, Sydney Ribot and Michael Krzus
      In 2011, Aegon adopted integrated reporting—a corporate reporting approach that sought to present company performance in a holistic light by considering medium- to long-term issues, stakeholder opinions, and the relationship between material financial and nonfinancial... View Details
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      Eccles, Robert G., George Serafeim, Sydney Ribot, and Michael Krzus. "Integrated Reporting at Aegon." Harvard Business School Case 315-011, October 2014. (Revised March 2015.)
      • October 2014
      • Article

      Do Analysts Add Value When They Most Can? Evidence from Corporate Spinoffs

      By: Emilie Feldman, Stuart C. Gilson and Belen Villalonga
      This paper investigates how securities analysts help investors understand the value of diversification. By studying the research that analysts produce about companies that have announced corporate spinoffs, we gain unique insights into how analysts portray diversified... View Details
      Keywords: Analysts; Spin-offs; Diversification Discount; Information Asymmetry; Value Creation; Business Subsidiaries; Diversification; Corporate Strategy; Investment
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      Feldman, Emilie, Stuart C. Gilson, and Belen Villalonga. "Do Analysts Add Value When They Most Can? Evidence from Corporate Spinoffs." Strategic Management Journal 35, no. 10 (October 2014): 1446–1463. (Winner, "Distinguished Paper Award," 2012 Academy of Management Meetings (Business Policy & Strategy Division.))
      • September 2014 (Revised April 2016)
      • Case

      Cree Inc.: Introducing the LED Light Bulb

      By: John Gourville and Michael Norris
      Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar... View Details
      Keywords: Marketing; Innovation; Product Adoption; Technological Innovation; Technology Adoption; Energy Conservation; Product Launch; Consumer Products Industry; North Carolina
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      Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Case 515-026, September 2014. (Revised April 2016.)
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