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Show Results For
- All HBS Web
(11,595)
- People (96)
- News (4,330)
- Research (4,070)
- Events (80)
- Multimedia (275)
- Faculty Publications (2,555)
- March 2013
- Article
Advertising's New Medium: Human Experience
Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details
Rayport, Jeffrey F. "Advertising's New Medium: Human Experience." Harvard Business Review 91, no. 3 (March 2013): 76–84.
- 2011
- Other Teaching and Training Material
Immersion Experience Program Note: Brazil
By: Aldo Musacchio, Thales S. Teixeira, Stephanie Galloway, Cassie Bordeau and Felix Oberholzer-Gee
Companies visited: Allied Advanced Technologies, BrasilAgro, Clearsale, Dafiti.com.br, Globo, Groupon Brazil, Insper, JGP Investimentos, LIGHT, Maracana Stadium, Petrobras S.A., Vale S.A. View Details
Keywords: Brazil
- 02 Feb 2011
- News
Airgas — A Natural Experiment
- 29 Sep 2023
- News
Optimizing the Hybrid Learning Experience
- 13 Dec 2018
- Video
The Research Associate Pre-Doctoral Experience
- Jan 04 2013
- Testimonial
GMP: The Living Group Experience
- September 2018 (Revised April 2019)
- Case
AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)
By: Henry McGee and Aldo Sesia
In 2018, the Hollywood film industry is facing tough headwinds. Fewer and fewer Americans are going to movie theaters, opting instead to watch movies on demand in the comfort of their own homes or on portable devices. Adam Aron, the head of the world’s largest movie... View Details
Keywords: Exhibitors; Movies; Film Entertainment; Disruptive Innovation; Consumer Behavior; Competitive Strategy; Expansion; Global Range; Business Model; Motion Pictures and Video Industry
McGee, Henry, and Aldo Sesia. "AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)." Harvard Business School Case 319-024, September 2018. (Revised April 2019.)
- 11 Jul 2017
- News
A better way to measure the patient experience
- 29 Oct 2015
- News
How to Design (and Analyze) a Business Experiment
- Summer 2017
- Article
Copyright Enforcement: Evidence from Two Field Experiments
By: Hong Luo and Julie Holland Mortimer
Effective dispute resolution is important for reducing private and social costs. We study how resolution responds to changes in price and communication using a new, extensive dataset of copyright infringement incidences by firms. The data cover two field experiments... View Details
Luo, Hong, and Julie Holland Mortimer. "Copyright Enforcement: Evidence from Two Field Experiments." Journal of Economics & Management Strategy 26, no. 2 (Summer 2017): 499–528.
- January 2010
- Article
The Role of Experience in the Gambler's Fallacy
By: Greg Barron and Stephen Leider
Recent papers have demonstrated that the way people acquire information about a decision problem, by experience or by abstract description, can affect their behavior. We examined the role of experience over time in the emergence of the Gambler's Fallacy in binary... View Details
Keywords: Experience and Expertise; Decision Making; Forecasting and Prediction; Knowledge Acquisition; Outcome or Result; Game Theory; Prejudice and Bias
Barron, Greg, and Stephen Leider. "The Role of Experience in the Gambler's Fallacy." Special Issue on Decisions from Experience. Journal of Behavioral Decision Making 23, no. 1 (January 2010).
- September 2017 (Revised December 2017)
- Case
Hulu: Redefining the Way People Experience TV
By: Henry W. McGee and Christine Snively
In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details
Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Entertainment and Recreation Industry
McGee, Henry W., and Christine Snively. "Hulu: Redefining the Way People Experience TV." Harvard Business School Case 318-002, September 2017. (Revised December 2017.)
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
Click HereHarvard Business School Professor Stefan Thomke describes how his Executive Education students use LEGO blocks to design customer experiences. (Video by Executive Education) Why do some product or service experiences have enough... View Details
- 23 Mar 2018
- Working Paper Summaries
Experience Markets: An Application to Outsourcing and Hiring
- August 1983
- Supplement
Learning from a Consulting Experience (B)
By: Arthur N. Turner
Turner, Arthur N. "Learning from a Consulting Experience (B)." Harvard Business School Supplement 484-009, August 1983.
- 25 Mar 2021
- Research & Ideas
Steer Clear of the Blind Spots That Derail Experiments
Should companies let employees keep working remotely after the COVID-19 pandemic ends? Assessing the impact of remote work has involved a lot of guesswork for business leaders, but it doesn’t have to be that way. Consider the Chinese travel company Ctrip, now known as... View Details
Keywords: by Danielle Kost
- 04 Oct 2016
- Blog Post
The Peek Weekend Stem Cohort Experience
out of your comfort zone and try something you never thought you would be good at. So take a chance! Apply! You truly have to experience the uniqueness of HBS for yourself. HBS Peek admissions does a great job of creating a well-rounded... View Details
- April 2021
- Teaching Note
Hot Wheels: Launching the Mixed-Play Experience
By: Elie Ofek and Andres Terech
- 05 Aug 2013
- News
To Buy Happiness, Purchase an Experience
- 12 May 2020
- News