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March 2017 (Revised June 2019)
Case

CEO Activism (A)

By: Michael W. Toffel, Aaron K. Chatterji and Julia Kelley

This case introduces CEO activism, a phenomenon in which business leaders engage in political or social issues that do not relate directly to their companies. The case uses several examples to describe why business leaders are engaging in CEO activism and the potential... View Details

2023
Working Paper

How Wicked Problems Drive Business Performance: A Review of the Academic Literature

By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti

Recent years have seen a rise in the number of businesses engaged in the pursuit of “purposeful” activities – that is, activities that engage with the broader community in ways that expand beyond the pursuit of shareholder value. Many of these activities involve... View Details

Keywords: Wicked Problems; Corporate Social Responsibility and Impact; Social Issues; Performance

December 2016 (Revised November 2024)
Case

Rajat Gupta

By: Paul Healy and Eugene Soltes

Rajat Gupta, former managing director of McKinsey & Company; a director of Goldman Sachs, Procter & Gamble, and AMR; and a well-known philanthropist, was convicted of engaging in insider trading. The case explores Gupta’s rise and the later legal problems he faced. View Details

Keywords: Insider Trading; McKinsey; Ethics; Crime and Corruption; United States

Article

Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety

By: Alison Wood Brooks, Julianna Schroeder, Jane Risen, Francesca Gino, Adam D. Galinsky, Michael I. Norton and Maurice Schweitzer

From public speaking to first dates, people frequently experience performance anxiety. And when experienced immediately before or during performance, anxiety harms performance. Across a series of experiments, we explore the efficacy of a common strategy that people... View Details

Keywords: Behavior; Performance; Emotions

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2021
Working Paper

First Law of Motion: Influencer Video Advertising on TikTok

By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang

This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details

Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology

Article

Time Use and Happiness of Millionaires: Evidence from the Netherlands

By: Paul Smeets, A.V. Whillans, Rene Bekkers and Michael I. Norton

How do the very wealthy spend their time, and how does time use relate to well-being? In two studies in the Netherlands, the affluent (N=863, N=690) and the general population (N=1232, N=306) spent time in surprisingly similar ways, such as by spending the same amount... View Details

Keywords: Time And Wellbeing; Millionaires; Social Class; Wealth; Happiness; Demographics; Netherlands

April 2023
Article

Learning Down to Train Up: Mentors Are More Effective When They Value Insights from Below

By: Ting Zhang, Dan Wang and Adam D. Galinsky

Although mentorship is vital for individual success, potential mentors often view it as a costly burden. To understand what motivates mentors to overcome this barrier and more fully engage with their mentees, we introduce a new construct, learning direction, which... View Details

Keywords: Mentoring; Learning Direction; Interpersonal Communication; Learning; Leadership Development

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December 1981 (Revised June 1984)
Case

SafeCard Services, Inc.

SafeCard is a rapidly growing service company engaged in direct mail marketing. Professor Briloff is an outspoken accounting critic and accuses SafeCard of engaging in accounting "no-nos." Subsequent to Professor Briloff's analysis, SafeCard's stock price declined... View Details

Keywords: Ethics; Accounting; Service Industry

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September 2023
Technical Note

Note on Difficult Conversations in the Family Enterprise

By: Christina R. Wing

The best time to have a difficult conversation is, ideally, as soon as possible. Engaging in challenging conversations early can produce beneficial results for several reasons, such as resolving issues, improving communication, preserving relationships, and increasing... View Details

Keywords: Conversation; Family Business; Interpersonal Communication; Conflict and Resolution

June 2007 (Revised September 2021)
Case

Thomas J. Watson, IBM and Nazi Germany

By: Geoffrey Jones, Grace Ballor and Adrian Brown

Considers the strategy of U.S.-owned IBM, then a manufacturer of punch cards, in Nazi Germany before 1937. Opens with IBM CEO Thomas J. Watson meeting Adolf Hitler in his capacity as President of the International Chamber of Commerce. IBM had acquired a German company... View Details

Keywords: Business History; Values and Beliefs; Multinational Firms and Management; Corporate Social Responsibility and Impact; Investment; Business and Government Relations; Germany; United States

Teaching Interest

Overview

Since coming to HBS, my teaching interests have centered around the intersection of science and business: entrepreneurship, management, and strategy. More recently, i have become more engaged in considering the emergence of new university models for the translation... View Details

Keywords: Science Business; Biotechnology; Pharmaceuticals; Innovation

2023
Working Paper

Firm Purpose and Problem Wickedness: A Review of the Academic Literature

By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti

Our understanding of the firm’s role in society has evolved greatly over the past 70 years, with more recent years seeing a sharp rise in interest for how firms can contribute more than profits to society – that is, have a purpose beyond profits. Businesses engaged in... View Details

Keywords: Mission and Purpose; Problems and Challenges

2022
Book

Win from Within: Build Organizational Culture for Competitive Advantage

By: James Heskett

There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to... View Details

Keywords: Organizational Culture; Competitive Advantage; Organizational Change and Adaptation; Leadership

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October 2016
Case

Turkasset: Bringing Customer-Centricity to Debt Collection

By: Dennis Campbell and Gamze Yucaoglu

In December 2014, in preparation for the year-end board presentation, Hilmi Guvenal (PMD 1993), shareholder and CEO of Turkasset, and Ilker Yoney, COO, sat down to discuss Turkasset’s five- and ten-year strategic plans. Since taking leadership of the company in 2009,... View Details

October 1992 (Revised July 2001)
Case

Gap, Inc., The: Building a Brand

By: Walter J. Salmon and David Wylie

Explores the circumstances under which a specialty store chain can profitably engage in large-scale non-price advertising. View Details

Keywords: Advertising; Brands and Branding; Supply Chain Management

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

comScore. Apps suck up the majority of that time. In fact, app usage alone comprises 52 percent of total digital media engagement, according to comScore. So how do companies profit from the fact that mobile users are more engaged than... View Details

Keywords: by Carmen Nobel; Advertising

March 2024
Article

Being Together in Place as a Catalyst for Scientific Advance

By: Eamon Duede, Misha Teplitskiy, Karim R. Lakhani and James Evans

The COVID-19 pandemic necessitated social distancing at every level of society, including universities and research institutes, raising essential questions concerning the continuing importance of physical proximity for scientific and scholarly advance. Using customized... View Details

Keywords: Geographic Location; Power and Influence; Body of Literature; Research

January 2023 (Revised June 2023)
Case

Replika: Embodying AI

By: Shikhar Ghosh, Shweta Bagai and Marilyn Morgan Westner

Replika was a virtual AI companion that provided a way for people to process their emotions, build connections in a safe environment, and get through periods of loneliness. The chatbot fulfilled a user's need for a friend, romantic partner, or purely an emotional... View Details

Keywords: AI; AI and Machine Learning; Applications and Software; Human Needs; California

July 2008
Case

Hilton Hotels: Brand Differentiation through Customer Relationship Management

By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev

This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details

Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry

03 Mar 2003
What Do You Think?

Are Conditions Right for the Next Accounting Scandal?

tendency of risk-averse corporate audit committees to engage the biggest accounting firms insure that the oligopoly will become even stronger? Will it require the relaxation of guidelines regarding potential conflicts of interest among... View Details

Keywords: by James Heskett; Accounting; Financial Services

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