Publications

March 2011 (Revised May 2012)
Case

Shanghai Zhangjiang Hi-Tech Park Development Co., Ltd.

By: Robert G. Eccles, Catherine Zhang, Cheng-hua Tzeng, Liang Cheng and Penelope Rossano

This case is about the establishment, growth, and direction of the Shanghai Zhangjiang Hi-Tech Park ("Zhangjiang Park"), which is located in the Pudong New Area of Shanghai. Considered to be one of the most competitive hi-tech industry clusters in China, the combined... View Details

Keywords: Industry Clusters; Information Technology; Capital Markets; Urban Development; Buildings and Facilities; Competition; Business Strategy; Governing and Advisory Boards; Technology Industry; Real Estate Industry; Shanghai

November 2013 (Revised June 2014)
Case

E-Cigarettes: Marketing Versus Public Health

By: John A. Quelch and Margaret L. Rodriguez

Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details

Keywords: Public Health; Tobacco; Smoking; Cigarettes; Electronic Cigarettes; Cancer; Lung; Lorillard; Philip Morris; Safety; Technological Innovation; Conflict of Interests; Market Entry and Exit; Marketing; Health; Advertising; Consumer Products Industry; Health Industry

March 1992
Background Note

Researching and Monitoring Consumer Markets

By: Robert J. Dolan

Describes the major research techniques for consumer goods new product development, i.e. pre-test markets and electronic purchase monitoring. Provides students with information on availability and utility of these services. View Details

Keywords: Demand and Consumers; Product Marketing; Product Development; Research

March 2009 (Revised October 2009)
Case

CalPERS' Emerging Equity Markets Principles

By: Robert G. Eccles and Aldo Sesia

The California Public Employees' Retirement System (CaIPERS)—the largest public pension fund in the U.S.—had adopted a new principles-based approach to investing in emerging market equities in November 2007. Previously, CalPERS internal and external money managers were... View Details

Keywords: Values and Beliefs; Investment Return; Investment Funds; Investment Portfolio; Emerging Markets; Corporate Social Responsibility and Impact; Value; Financial Services Industry; Public Administration Industry; China; California

12 Dec 2017
Video

Devi Shetty_Requirements of Healthcare in Developing Countries

Research Summary

Entrepreneurial Management: Customer Discovery and Business Development

By: Frank V. Cespedes

This research focuses on: (a) market research methods and tactics suitable to startups seeking their initial customers and validation of their initial business model; (b) guidelines for conducting visits with potential customers as part of the startup ptrocess; and (c)... View Details

2010
Working Paper

Multinational Strategies and Developing Countries in Historical Perspective

By: Geoffrey Jones

This working paper offers a longitudinal and descriptive analysis of the strategies of multinationals from developed countries in developing countries. The central argument is that strategies were shaped by the trade-off between opportunity and risk. Three broad... View Details

Keywords: History; Competition; Multinational Firms and Management; Corporate Strategy; Developing Countries and Economies; Business and Government Relations

Read Now

October 1997 (Revised September 2003)
Case

Eli Lilly and Company: Drug Development Strategy (A)

By: Stefan H. Thomke, Ashok Nimgade and Paul Pospisil

Describes how Eli Lilly and Co. tries to accelerate its new drug development process with the aid of "combinatorial chemistry"--a rapidly emerging and revolutionary approach to preclinical drug discovery. The product manager of a potential blockbuster migraine drug... View Details

Keywords: Chemicals; Finance; Innovation and Invention; Time Management; Markets; Product Development; Organizations; Business Processes; Problems and Challenges; Business and Stakeholder Relations; Competition; Pharmaceutical Industry

26 May 2009
Research & Ideas

Improving Market Research in a Recession

Some large multinational marketers, such as Unilever, are shifting research expenditures away from Western Europe and toward emerging markets in Asia and Latin America. Relative to the developed economies,... View Details

Keywords: by John Quelch

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

definition of a disruptive technology, less for a lot less)? Or is it something to be regarded as providing just one of several important inputs to future product development and marketing decisions... View Details

Keywords: by James Heskett

Entry into Platform-based Markets

This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details

18 Sep 2014
Working Paper Summaries

Institutional Strategies in Emerging Markets

Keywords: by Christopher Marquis & Mia Raynard

Web

Multimedia Development | Information Technology

Multimedia Development Blending technology, storytelling, and the HBS case method Pairing Technology with Storytelling to Reimagine Learning As part of case study development at the Harvard Business School,... View Details

1974
Chapter

Marketing in Nicaragua

By: James E. Austin

Keywords: Marketing; Developing Countries and Economies; Nicaragua

25 Oct 2010
HBS Case

Tesco’s Stumble into the US Market

makes ideal Harvard Business School case material for teaching everything from multinational strategy to on-the-ground logistics. Marketing professor John A. Quelch recently introduced Tesco PLC: Fresh & Easy in the United States,... View Details

Keywords: by Sean Silverthorne; Retail

Fast Answer

Medical equipment/instrument/devices: Marketing

Where can I find articles on marketing in areas of medical equipment/instrument/devices? ABI/ProQuest - may begin with a search strategy: (medical devices) AND su(marketing strategy) Medical Marketing &... View Details

2022
Working Paper

Why Do Index Funds Have Market Power? Quantifying Frictions in the Index Fund Market

By: Zach Y. Brown, Mark Egan, Jihye Jeon, Chuqing Jin and Alex A. Wu

Index funds are one of the most common ways investors access financial markets and are perceived to be a transparent and low-cost alternative to active investment management. Despite these purported virtues of index fund investing and the introduction of new products... View Details

Keywords: Mutual Funds; Passive Investing; Asset Management; Financial Markets; Investment Funds; Financial Management; Financial Services Industry; United States

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May 2018 (Revised July 2018)
Case

EY China (A): Strengthening Presence in a Critical Market

By: Ashish Nanda, Das Narayandas and Lisa Rohrer

Soon after being named regional managing partner for Ernst & Young (EY) China in September 2009, Albert Ng reflects on the enormity of challenges facing EY China. Despite EY Global's commitment to the China practice, EY China’s growth agenda has been reversed, post... View Details

Keywords: Professional Services; International Management; Big Four; Strategy And Execution; Emerging Market; Strategy; Leadership; Global Range; Growth and Development Strategy; Emerging Markets; Accounting Industry; China

March 2014
Article

Do Analysts Follow Managers Who Switch Companies? An Analysis of Relationships in the Capital Markets

By: Francois Brochet, Gregory S. Miller and Suraj Srinivasan

We examine the importance of professional relationships developed between analysts and managers by investigating analyst coverage decisions in the context of CEO and CFO moves between publicly listed firms. We find that top executive moves from an origin firm to a... View Details

Keywords: Management Turnover; Analyst Coverage; Capital Market Relationships; Capital Markets; Relationships