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  • All HBS Web  (806)
    • People  (5)
    • News  (215)
    • Research  (335)
    • Events  (1)
    • Multimedia  (9)
  • Faculty Publications  (174)

Show Results For

  • All HBS Web  (806)
    • People  (5)
    • News  (215)
    • Research  (335)
    • Events  (1)
    • Multimedia  (9)
  • Faculty Publications  (174)
← Page 9 of 806 Results →
  • May–June 2023
  • Article

A New Approach to Building Your Personal Brand: How to Communicate Your Value

By: Jill Avery and Rachel Greenwald
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
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Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.

    Thomas J. DeLong

    Thomas J. DeLong is a Baker Foundation Professor of Management Practice and the former Philip J. Stomberg Professor of Management Practice in the Organizational Behavior Department at the Harvard Business School. He is an expert in leader development, organizational... View Details

    • October 23, 2013
    • Article

    Banyan Family Business Advisors On The Keys to Long-Term Resilience

    By: Josh Baron and Rob Lachenauer
    Family businesses have been found to excel in resilience during economic downturns compared to publicly-traded ones. This is attributed to their focus on resilience over performance. Key qualities of resilient family firms include managing low debt, practicing... View Details
    Keywords: Performance Consistency; Economic Slowdown and Stagnation; Family Ownership; Family Business; Values and Beliefs; Business Strategy
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    Baron, Josh, and Rob Lachenauer. "Banyan Family Business Advisors On The Keys to Long-Term Resilience." Family Wealth Report (October 23, 2013).
    • 11 Sep 2006
    • Research & Ideas

    Negotiating When the Rules Suddenly Change

    left to round out the team. Then again, there's no point in holding lots of cash with no one worthwhile to spend it on. Conventional negotiation theory doesn't say much about how to craft and execute strategy in such dynamic markets.... View Details
    Keywords: by Michael Wheeler; Sports
    • June 2007 (Revised April 2010)
    • Case

    Comcast Corporation

    By: Anita Elberse and Jason Schreiber
    In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details
    Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Motion Pictures and Video Industry
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    Elberse, Anita, and Jason Schreiber. "Comcast Corporation." Harvard Business School Case 507-080, June 2007. (Revised April 2010.)
    • 2013
    • Report

    Competitiveness at a Crossroads: Finding of Harvard Business School's 2012 Survey on U.S. Competitiveness

    By: Jan Rivkin, Michael E. Porter and Rosabeth M. Kanter
    Harvard Business School gleaned responses from nearly 7,000 alumni and more than 1,000 members of the general public. The survey not only provides an updated view of the U.S. business environment, but also illuminates specific actions that business leaders and... View Details
    Keywords: PK - 12 Education; U.S. Competitiveness; Competition; Education; Business and Community Relations; Business and Government Relations; United States
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    Rivkin, Jan, Michael E. Porter, and Rosabeth M. Kanter. "Competitiveness at a Crossroads: Finding of Harvard Business School's 2012 Survey on U.S. Competitiveness." Report, Harvard Business School, Boston, MA, February 2013.
    • 2013
    • Chapter

    Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story

    By: Jill Avery
    Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers.... View Details
    Keywords: Consumer Behavior; Brands; Brand Positioning; Brand Equity; Brand Management; Advertising Campaigns; Customer Focus and Relationships; Marketing; Brands and Branding; Marketing Strategy; Auto Industry; Consumer Products Industry
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    Avery, Jill. "Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story." In Consumer Behavior: Human Pursuit of Happiness in a World of Goods. 3rd ed. by Jill Avery, Robert Kozinets, Arch Woodside, Banwari Mittal, and Priya Raghubir, 645–649. Cincinnati: Open Mentis, 2013.
    • January 2025
    • Technical Note

    Note on Estate Planning

    By: Christina R. Wing, Maryann G Bell and Kara A Perusse
    Crafting a comprehensive estate plan is not just about ensuring the smooth transfer of assets; it is about leaving a lasting legacy and protecting your loved ones from unnecessary stress and complications after you are gone. Estate planning is a particularly important... View Details
    Keywords: Family Business; Transition; Management Succession; Family Ownership; Planning
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    Wing, Christina R., Maryann G Bell, and Kara A Perusse. "Note on Estate Planning." Harvard Business School Technical Note 625-095, January 2025.
    • 11 Dec 2014
    • News

    An Interview with Ethan Bernstein

    • January 2015 (Revised April 2025)
    • Technical Note

    FIELD Global Capstone: Orchestrating a Compelling Presentation

    By: Jill Avery
    This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful—a presentation with presence.... View Details
    Keywords: Presentation Skills; Communication; Communication Intention and Meaning; Communication Strategy; Interpersonal Communication; Management Skills
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    Avery, Jill. "FIELD Global Capstone: Orchestrating a Compelling Presentation." Harvard Business School Technical Note 315-085, January 2015. (Revised April 2025.)
    • March 2024
    • Case

    Biomanufacturing Decentralization by Stämm

    By: Paul A. Gompers, Jenyfeer Martínez Buitrago and Mariana Cal
    In Buenos Aires, Argentina, cousins Llamazares and D’Alvia founded Stämm, a startup based on the idea of decentralizing biomanufacturing processes and downsizing biotech facilities. After raising its seed and series A rounds, and while finalizing its series B round in... View Details
    Keywords: Business Model; Business Startups; Entrepreneurship; Venture Capital; Selection and Staffing; Technological Innovation; Science-Based Business; Business Strategy; Commercialization; Growth and Development Strategy; Product Launch; Research and Development; Biotechnology Industry; Latin America; South America; Argentina; Buenos Aires
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    Gompers, Paul A., Jenyfeer Martínez Buitrago, and Mariana Cal. "Biomanufacturing Decentralization by Stämm." Harvard Business School Case 824-190, March 2024.
    • March–April 2020
    • Article

    Pricing Policies that Protect your Brand

    By: Ayelet Israeli and Eugene F. Zelek Jr.
    When customers seek out online deals, it seems like a win for everybody: Brands, retailers, dealers, and distributors sell more goods, and buyers get a bargain. What's not to like? Here's the problem: Lured by rock-bottom online prices, customers often end up dealing... View Details
    Keywords: Price; Policy; Brands and Branding; E-commerce
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    Israeli, Ayelet, and Eugene F. Zelek Jr. "Pricing Policies that Protect your Brand." Harvard Business Review 98, no. 2 (March–April 2020): 76–83.
    • March 2011
    • Case

    Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

    PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of... View Details
    Keywords: Customer Relationship Management; Cash Flow; Measurement and Metrics; Distribution; Performance Productivity; Value Creation; Food and Beverage Industry; Retail Industry
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    Martinez Jerez, F. Asis, and Lisa Brem. "Cash Flow Productivity at PepsiCo: Communicating Value to Retailers." Harvard Business School Case 111-069, March 2011.
    • 09 Sep 2020
    • News

    The Great Experiment

    • 27 Mar 2019
    • HBS Seminar

    Caitlin Rosenthal, UC Berkeley, Department of History

    • October 2023 (Revised June 2024)
    • Case

    Revvity: A Symbol of Change

    By: Satish Tadikonda and William Marks
    After selling the PerkinElmer name and several ancillary business units, Prahlad Singh (CEO) and his team at the newly christened Revvity faced a challenge on how best to capitalize on the opportunities ahead for the business and emerge as winners within the Life... View Details
    Keywords: Business Model; Organizational Change and Adaptation; Corporate Strategy
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    Tadikonda, Satish, and William Marks. "Revvity: A Symbol of Change." Harvard Business School Case 824-071, October 2023. (Revised June 2024.)
    • March 2025
    • Case

    Calyx Global: Rating Carbon Credits

    By: Michael W. Toffel and Adam Chen
    This case describes how rating agencies and other organizations are seeking to improve the quality of carbon credits sold in the voluntary carbon market to organizations seeking to use them to supplement their internal decarbonization efforts to meet their net zero... View Details
    Keywords: Service Design; Certification; Auditing; Auditor Reputation; Carbon Credits; Carbon; Rating Agency Disagreement; Ratings; Climate Change; Business Model; Environmental Sustainability; Corporate Social Responsibility and Impact; Conflict of Interests; Reputation; Business Strategy
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    Toffel, Michael W., and Adam Chen. "Calyx Global: Rating Carbon Credits." Harvard Business School Case 625-102, March 2025.
    • 2024
    • Working Paper

    Advancing Personalization: How to Experiment, Learn & Optimize

    By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer
    Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details
    Keywords: Personalization; Targeting; Experiments; Observational Studies; Policy Implementation; Policy Evaluation; Customization and Personalization; Marketing Strategy; AI and Machine Learning
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    Lemmens, Aurelie, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela, and Oded Netzer. "Advancing Personalization: How to Experiment, Learn & Optimize." Working Paper, July 2024. (Revised March 2025.)
    • March 13, 2023
    • Article

    Sales Teams Need to Stop Focusing on the Customer Funnel

    By: Frank V. Cespedes
    Understanding where customers are, how they navigate streams in your market, and how to interact with them in a given stream is now central to crafting a good customer experience, and that has implications. Among other things, companies need to shift from thinking... View Details
    Keywords: Customer Experience; Customer Value and Value Chain; Customer Relationship Management; Consumer Behavior
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    Cespedes, Frank V. "Sales Teams Need to Stop Focusing on the Customer Funnel." Harvard Business Review (website) (March 13, 2023).
    • February 2016 (Revised October 2017)
    • Case

    The Jungle and the Debate over Federal Meat Inspection in 1906

    By: David Moss and Marc Campasano
    In early June 1906, the House Committee on Agriculture heard testimony from two investigators appointed by President Theodore Roosevelt to verify allegations of unsanitary conditions at Chicago slaughterhouses that had appeared in Upton Sinclair's recent novel, The... View Details
    Keywords: Safety; Animal-Based Agribusiness; Governance Compliance; Laws and Statutes; Business and Government Relations; Agriculture and Agribusiness Industry; United States
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    Moss, David, and Marc Campasano. "The Jungle and the Debate over Federal Meat Inspection in 1906." Harvard Business School Case 716-045, February 2016. (Revised October 2017.)
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