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December 13, 2022
Article

What Elon Musk Can Learn from Steve Jobs’s Return to Apple

By: Andy Wu and Goran Calic

Changing the strategic direction of an existing company is among the hardest management challenges out there. Most attempts fail. In trying to remake Twitter, Elon Musk has a daunting task ahead of him. There’s precedent, however, for dramatically reimagining a major... View Details

Keywords: Business or Company Management; Corporate Strategy; Change Management; Transformation

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December 2022 (Revised February 2023)
Case

Daniel Defense: Responding to the Shooting at the Robb Elementary School in Uvalde, TX

By: Benjamin C. Esty and Daniel Fisher

At 11:33am on May 24, 2022, an 18-year-old man from Uvalde, Texas walked into the Robb Elementary School carrying a semi-automatic "AR-15-style” rifle manufactured by Daniel Defense and killed 19 children and two adults. Three days later, Representative Carolyn Maloney... View Details

Keywords: Gun Violence; Gun Policy; Second Amendment; Legal Liability; Government Legislation; Marketing Strategy; Business or Company Management; Product Marketing; Ethics; Corporate Accountability; Corporate Social Responsibility and Impact; Moral Sensibility; Crime and Corruption; Governing Rules, Regulations, and Reforms; Manufacturing Industry; Advertising Industry; United States

December 8, 2022
Article

What Companies Still Get Wrong about Layoffs

By: Sandra J. Sucher and Marilyn Morgan Westner

Research has long shown that layoffs have a detrimental effect on individuals and on corporate performance. The short-term cost savings provided by a layoff are often overshadowed by bad publicity, loss of knowledge, weakened engagement, higher voluntary turnover, and... View Details

Keywords: Resignation and Termination; Employment; Selection and Staffing; Performance

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December 2022
Supplement

Freelancer, Ltd. Case Supplement

By: Christopher Stanton, Karim R. Lakhani, Jin Hyun Paik and Nina Cohodes

Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500 companies,... View Details

Keywords: Labor Markets; Freelancers; Change Management; Corporate Entrepreneurship; Globalized Firms and Management; Human Capital; Employment; Digital Platforms; Global Range; Adoption; Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Computer Industry; Electronics Industry; Employment Industry; Information Industry; Australia; United States; Philippines

November 2022 (Revised March 2023)
Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta

This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details

November 2022 (Revised March 2023)
Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta

This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details

November 2022
Case

Arcos Dorados’ Quest for the Digitalization of Last-Mile Delivery in Colombia

By: Jorge Tamayo, Jenyfeer Martinez Buitrago and Mariana Cal

In 2018, Francisco Staton, Managing Director of Arcos Dorados in Colombia had to decide on the company’s strategy to expand its food ordering and delivery business in the country. Arcos Dorados stood as McDonald’s largest independent franchisee, and Colombia was one of... View Details

October 2022 (Revised June 2025)
Case

Lyra Health: Transforming Mental Health

By: Rembrand Koning and Nicole Keller

In January 2022, Lyra Health was deciding between several different alternatives to grow the business. Founded in 2015, Lyra Health was a digital mental health platform that combined technology with human therapists and coaches to deliver high quality mental health... View Details

Keywords: Mental Health; Health Care and Treatment; Corporate Entrepreneurship; Customer Value and Value Chain; Growth and Development Strategy; Expansion; Health Industry; Technology Industry; San Francisco

October 2022 (Revised September 2023)
Teaching Note

Kwame Owusu-Kesse at Harlem Children's Zone

By: Jon M. Jachimowicz

Teaching Note for HBS Case No. 422-020. View Details

Keywords: COVID-19 Pandemic; Leadership; Corporate Social Responsibility and Impact; Decisions; Nonprofit Organizations; Personal Development and Career; Growth and Development Strategy; Race; Social Issues; New York (city, NY)

October 2022
Case

Sustainable Finance at Itau BBA

By: George Serafeim, Maria Loumioti and Benjamin Maletta

As of August 2022, the Itau BBA had structured dozens of sustainability linked bonds, which made future interest payments a function of the borrower meeting a target for a sustainability metric, and had solidified its reputation as a pioneer of sustainable finance in... View Details

Keywords: Sustainable Finance; Corporate Social Responsibility; Environmental Sustainability; Growth Strategy; Debt Contracting; Performance Metrics; Risk Assessment; ESG (Environmental, Social, Governance) Performance; Financial Instruments; Risk Management; Debt Securities; Measurement and Metrics; Banking Industry; Pulp and Paper Industry; Latin America

October 2022 (Revised August 2024)
Case

Cigna-Express Scripts: Can a Vertical Merger Rescue an Industry Under Attack?

By: Leemore Dafny

In Fall 2019, Cigna Corporation – a global health services company with a significant presence in the U.S. employer-sponsored health insurance market - was digesting its $54 billion acquisition of Express Scripts, Inc. (ESI), a pharmacy benefit manager (PBM)... View Details

Keywords: Mergers and Acquisitions; Business Model; Vertical Integration; Insurance Industry

October 14, 2022
Article

The Challenges of Transforming Twitter

By: Andy Wu and Goran Calic

Elon Musk may be an idiosyncratic leader, but if he buys Twitter he’ll face a familiar business challenge: how to transform a legacy tech company. Faced with this challenge, leaders should follow five principles: 1) prioritize an objective, 2) communicate the strategy,... View Details

Keywords: Transformation; Corporate Strategy; Change Management; Leading Change; Technology Industry

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October 2022 (Revised September 2024)
Case

mPharma: Scaling Access to Affordable Primary Care in Africa

By: Regina E. Herzlinger and Ben Creo

mPharma hopes to scale up to create the largest pan-African healthcare company ever to provide much-needed primary care in retail pharmacies; a reliable, fairly priced supply of drugs; and micro-insurance for drugs. They must prioritize launching a telemedicine... View Details

2022
Article

Diffusing Management Practices within the Firm: The Role of Information Provision

By: Michael J. Lenox and Michael W. Toffel

Why are some firms more successful in adopting profitable environmental management practices than others? A key role of corporate managers is to encourage subsidiaries to adopt innovative practices. We examine the conditions under which corporate managers use... View Details

Keywords: Environmental Strategy; Information Provision; Environmental Management; Knowledge Dissemination

September 2022 (Revised January 2025)
Case

The Pokémon Company: Evolving into an Everlasting Brand

By: Tomomichi Amano and Masaki Nomura

Super Bowl 50, the fiftieth annual championship game of the American National Football League played in February 2016, featured 52 commercials, and brands spent more than six million dollars each for a 30-second commercial slot. Surprisingly, the commercial that... View Details

Keywords: Advertising; Brands and Branding; Marketing Strategy; Consumer Behavior; Growth and Development Strategy; Video Game Industry; Japan

Fall 2022
Article

China's Political Economy and International Backlash: From Interdependence to Security Dilemma Dynamics

By: Margaret Pearson, Meg Rithmire and Kellee Tsai

Contrary to expectations that economic interdependence might lessen security conflict between China and the U.S. and its allies, much of the contestation between China and several OECD countries has focused on firms and economic links. This paper explains the... View Details

Keywords: Globalized Markets and Industries; Government and Politics; Information Technology; China

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August 2022 (Revised February 2023)
Case

NewLab: Scaling an Innovation Engine

By: Tarun Khanna and George Gonzalez

Silicon Valley-veteran Shaun Stewart is the CEO of NewLab, a dynamic technology hub headquartered in the storied Brooklyn Navy Yard. Founded in 2016, NewLab fostered a community of entrepreneurs, corporate and government partners, and investors, all seeking to apply... View Details

Keywords: Entrepreneurship; Social and Collaborative Networks; Global Range; Partners and Partnerships; Networks; Growth and Development Strategy; Opportunities; Brooklyn

July 2022
Case

David Crane’s Clean(er) Energy Strategy at NRG

By: George Serafeim, Michael W. Toffel and Tom Quinn

In 2015, David Crane was the CEO of NRG, the second-largest energy producer in the United States. NRG got most of its power from fossil fuels, but Crane – hired as CEO in 2003 as NRG emerged from bankruptcy – had invested heavily in alternative energy, loudly... View Details

Keywords: Energy; Leadership; Corporate Governance; Transformation; Alternative Energy; Energy Generation; Climate Change; Corporate Accountability; Renewable Energy; Energy Industry; United States

July 2022
Teaching Note

Netflix: A Creative Approach to Culture and Agility

By: Ranjay Gulati, Matt Higgins and Allison Ciechanover

Teaching Note for HBS Case Nos. 420-055 and 423-026. View Details

Keywords: Netflix; Corporate Culture; Streaming; Media; Technology; Corporate Entrepreneurship; Innovation Leadership; Innovation Strategy; Leadership Style; Organizational Culture; Organizational Change and Adaptation; Entertainment and Recreation Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Technology Industry; California

July 2022
Supplement

Netflix: A Creative Approach to Culture and Agility (B)

By: Ranjay Gulati and Matt Higgins

This (B) case, set in summer 2022, was designed as a companion to "Netflix: A Creative Approach to Culture and Agility," a case set in 2018. The purpose of this brief document is to unlock a discussion around how the Netflix culture can be used to weather new... View Details

Keywords: Netflix; Corporate Culture; Streaming; Media; Technology; Corporate Entrepreneurship; Innovation Leadership; Innovation Strategy; Leadership Style; Organizational Culture; Organizational Change and Adaptation; Entertainment and Recreation Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Technology Industry; California

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