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Show Results For
- All HBS Web
(348)
- News (96)
- Research (199)
- Multimedia (19)
- Faculty Publications (159)
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- July 2024
- Case
Porsche
By: Stefan Thomke and Daniela Beyersdorfer
The case reveals how Porsche has become one of the world’s leading car companies. Central to Porsche’s growth strategy is creating great products, including its legendary 911 Carrera sportscar, and offering innovative customer experiences. As the automotive industry is... View Details
Keywords: Change Management; Product Development; Growth and Development Strategy; Product Marketing; Auto Industry; Germany; Europe
Thomke, Stefan, and Daniela Beyersdorfer. "Porsche." Harvard Business School Case 625-038, July 2024.
- May 2012
- Article
Six Myths of Product Development
By: Stefan Thomke and Donald Reinersten
Thomke, Stefan, and Donald Reinersten. "Six Myths of Product Development." R1205E. Harvard Business Review 90, no. 5 (May 2012): 84–94.
- October 2001 (Revised January 2002)
- Case
Siemens AG: Global Development Strategy (B)
By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore
Thomke, Stefan H., and Ashok Nimgade. "Siemens AG: Global Development Strategy (B)." Harvard Business School Case 602-062, October 2001. (Revised January 2002.)
- November 2000 (Revised June 2010)
- Case
Bush Boake Allen
By: Stefan H. Thomke and Ashok Nimgade
Bush Boake Allen, a flavor and fragrance firm, is considering strategic options that would integrate customers into its innovation process via a potentially disruptive Internet-based technology. As this approach could result in dramatic changes to the firm's business... View Details
Keywords: Customer Focus and Relationships; Disruptive Innovation; Technological Innovation; Management Teams; Product Design; Organizational Change and Adaptation; Conflict Management; Internet; Chemical Industry
Thomke, Stefan H., and Ashok Nimgade. "Bush Boake Allen." Harvard Business School Case 601-061, November 2000. (Revised June 2010.)
- September 1999
- Background Note
Learning from Projects: Note on Conducting a Postmortem Analysis
By: Stefan H. Thomke and Steven Sinofsky
Describes how firms can learn from projects through postmortem analysis. Focuses on the step-by-step process of preparing and running a postmortem meeting as it is done at Microsoft and other software developers. View Details
Keywords: Conferences; Management Analysis, Tools, and Techniques; Projects; Software; Information Technology Industry
Thomke, Stefan H., and Steven Sinofsky. "Learning from Projects: Note on Conducting a Postmortem Analysis." Harvard Business School Background Note 600-021, September 1999.
- August 1998 (Revised July 2002)
- Supplement
Innovation at 3M Corporation (B)
By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
Keywords: Manufacturing Industry
Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (B)." Harvard Business School Supplement 699-013, August 1998. (Revised July 2002.)
- September 2008
- Case
Pfizer Inc: Building an Innovation Center
By: Stefan H. Thomke and Ashok Nimgade
The case describes Pfizer's efforts to build and run an innovation center in Cambridge, Massachusetts. As the center goes through different periods of leadership and strategic models, its relationship with the corporation and other research sites is explored. The case... View Details
Keywords: Innovation and Management; Innovation Strategy; Leadership; Organizational Culture; Research and Development; Pharmaceutical Industry; Cambridge
Thomke, Stefan H., and Ashok Nimgade. "Pfizer Inc: Building an Innovation Center." Harvard Business School Case 609-037, September 2008.
- September 1999
- Case
Project Dreamcast: Serious Play at Sega Enterprises Ltd. (B)
By: Stefan H. Thomke and Andrew Robertson
Supplements the (A) case. View Details
Thomke, Stefan H., and Andrew Robertson. "Project Dreamcast: Serious Play at Sega Enterprises Ltd. (B)." Harvard Business School Case 600-029, September 1999.
- April 1999 (Revised February 2003)
- Teaching Note
Microsoft Office: Finding the Suite Spot TN
By: Stefan H. Thomke and Ashok Nimgade
Teaching Note for (9-699-046). View Details
- February 1998 (Revised October 1998)
- Background Note
Note on New Drug Development in the United States
By: Stefan H. Thomke and Ashok Nimgade
An overview of the new drug development process in the United States, using the migraine drug Imitrex as an illustrative example. View Details
Keywords: Product Development; Research and Development; Health; Pharmaceutical Industry; United States
Thomke, Stefan H., and Ashok Nimgade. "Note on New Drug Development in the United States." Harvard Business School Background Note 698-028, February 1998. (Revised October 1998.)
- December 1997 (Revised September 2002)
- Supplement
Eli Lilly and Company: Drug Development Strategy (B)
By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
Thomke, Stefan H., and Ashok Nimgade. "Eli Lilly and Company: Drug Development Strategy (B)." Harvard Business School Supplement 698-026, December 1997. (Revised September 2002.)
- April 30, 2012
- Article
Innovators, Are You Applying the Wrong Lessons from Manufacturing?
By: Don Reinertsen and Stefan Thomke
Product developers can learn much from manufacturing, but many have gone too far in applying ideas that work in manufacturing to their realm. That’s because they have ignored some fundamental differences between the two disciplines. View Details
Reinertsen, Don, and Stefan Thomke. "Innovators, Are You Applying the Wrong Lessons from Manufacturing?" Harvard Business Review (website) (April 30, 2012).
- February 1999 (Revised February 2003)
- Teaching Note
Product Development at Dell Computer Corporation TN
By: Stefan H. Thomke and Ashok Nimgade
Teaching Note for (9-699-010). View Details
Keywords: Computer Industry
- November 1998 (Revised February 1999)
- Case
Microsoft Office: Finding the Suite Spot
By: Stefan H. Thomke and Steven Sinofsky
Describes a key decision-making process within Microsoft's Office products division. At a time when the PC software business has a great deal of uncertainty, Microsoft's management has to make a key decision regarding the future of software suites. A strengthening of... View Details
Keywords: Decisions; Applications and Software; Strategic Planning; Organizational Design; Organizational Change and Adaptation; Product Development; Managerial Roles; Growth and Development Strategy; Risk and Uncertainty; Goals and Objectives; Digital Platforms; Innovation and Management; Computer Industry; Information Technology Industry
Thomke, Stefan H., and Steven Sinofsky. "Microsoft Office: Finding the Suite Spot." Harvard Business School Case 699-046, November 1998. (Revised February 1999.)
- April 2002
- Article
Customers As Innovators: A New Way to Create Value
By: Stefan Thomke and Eric von Hippel
Thomke, Stefan, and Eric von Hippel. "Customers As Innovators: A New Way to Create Value." Harvard Business Review 80, no. 4 (April 2002). (Translated into German and reprinted in Harvard Business Manager (July 2002): 51-61.)
- January 2009 (Revised May 2009)
- Supplement
Innovation at Mahindra & Mahindra (C)
By: Stefan H. Thomke and Briana Doerr Luthra
Supplement to 609065 View Details
Thomke, Stefan H., and Briana Doerr Luthra. "Innovation at Mahindra & Mahindra (C)." Harvard Business School Supplement 609-068, January 2009. (Revised May 2009.)
- Other Article
High Velocity Business Experiments
By: Stefan Thomke and Jim Euchner
Thomke, Stefan, and Jim Euchner. "High Velocity Business Experiments." Research-Technology Management 63, no. 4 (July–August 2020).
- 2020
- Working Paper
The Effects of Hierarchy on Learning and Performance in Business Experimentation
By: Sourobh Ghosh, Stefan Thomke and Hazjier Pourkhalkhali
Do senior managers help or hurt business experiments? Despite the widespread adoption of business experiments to guide strategic decision-making, we lack a scholarly understanding of what role senior managers play in firm experimentation. Using proprietary data of live... View Details
Keywords: Experimentation; Innovation; Search; New Product Development; Innovation and Invention; Organizational Design; Learning; Performance
Ghosh, Sourobh, Stefan Thomke, and Hazjier Pourkhalkhali. "The Effects of Hierarchy on Learning and Performance in Business Experimentation." Harvard Business School Working Paper, No. 20-081, February 2020.