Publications

Research Summary

Motivation and Incentive Design

Professor Ashraf's research in motivation and incentives focuses on how to design incentives in sectors where it is important that individuals are motivated by service, such as healthcare or environmental conservation. An important lever is the... View Details

October 2008 (Revised June 2010)
Case

State of Emergency at Mercy Hospital

By: Thomas J. DeLong and Chirag D Shah

Dr. Scott Gabu, Chairman of the Emergency Department of the world-renowned, university-based Mercy Hospital, was deeply disturbed when he read the letter from the family of John Samson, a patient who had come to the emergency room one week earlier, that described an... View Details

Keywords: Health Care and Treatment; Knowledge Acquisition; Leadership Development; Behavior; Personal Characteristics; Health Industry

May 2022
Case

Byte

By: Boris Groysberg, Katherine Connolly Baden and Julia Kelley

In January 2021, Byte co-founders Scott Cohen and Blake Johnson reflected on how far their Los Angeles-based direct-to-consumer (DTC) orthodontics company had come since launching its clear aligners just a little over two years earlier. Cohen and Johnson were both... View Details

Keywords: Growth; Customer Experience; Customer Focused Organization; Innovation; DTC; Growth Management; Expansion; Entrepreneurship; Customer Focus and Relationships; Innovation and Invention; Growth and Development Strategy; Medical Devices and Supplies Industry; United States

October 2018 (Revised May 2019)
Teaching Note

Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

By: Joseph Fuller, Shikhar Ghosh and Monica Baraldi

Teaching Note for HBS No. 816-048. The case tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units—professional tax software, sold to accountants, and the consumer focused... View Details

Keywords: Business Units; Business or Company Management; Applications and Software; Accounting; Product Development; Financial Services Industry

10 May 2016
First Look

May 10, 2016

gathering tasks. We use the framework and examples of successful research studies in the nancial reporting literature to clarify how data-gathering choices affect a study’s ability to achieve its goals and conclude by showing how the... View Details

Keywords: Carmen Nobel

17 Apr 2006
Research & Ideas

Resisting the Seductions of Success

Icarus, which F. Scott Fitzgerald uses to describe Monroe Stahr, may be the most famous example. We can understand that Icarus was carried away in an exuberant moment, but what about the men and women who have the time to see what they... View Details

Keywords: by Joseph L. Badaracco Jr.; Entertainment & Recreation; Information; Publishing

02 Jan 2001
Research & Ideas

Gurus in the Garage

Why do so many wanna-be entrepreneurs like Scott Rozic, founder and CEO of XMarkstheSpot, head for Silicon Valley? The reason may seem as obvious as why Willie Sutton robbed banks—because that's where the money is. But it's really more... View Details

Keywords: by Dorothy Leonard & Walter Swap

March 2015
Case

Twine Health

By: Robert S. Huckman, Ariel D. Stern and Matthew G. Preble

In late 2014, Dr. John Moore (CEO), Frank Moss (chairman), and Scott Gilroy (CTO) of Twine Health (Twine) had to resolve several challenges that threatened to restrict the widespread dissemination of its sole product, Twine. Twine was a cloud-based platform that... View Details

Keywords: Health Care; Chronic Disease; Technology Adoption; Digital Health; Health Acceleration Challenge; Strategy; Disease Management; Health; Health Care and Treatment; Information Technology; Mobile and Wireless Technology; Health Industry; United States; Massachusetts

29 May 2006
Research & Ideas

Why CEOs Are Not Plug-and-Play

manager's skills. When the telecommunications industry was deregulated and challenged by new entrants, for instance, few former Bell Systems managers were able to successfully transition to the fast-moving, entrepreneurial,... View Details

Keywords: by Boris Groysberg, Andrew N. McLean & Nitin Nohria; Employment

October 2021
Case

Diversifying P&G's Supplier Base (A)

By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta

In February 2003, P&G hosted two meetings—one with its largest woman- and minority-owned suppliers and one with its largest non-minority-owned suppliers. Attendees in each meeting heard the same message: P&G was keen to grow its commitment to inclusive supply chains,... View Details

Keywords: Business Ventures; Mergers and Acquisitions; Business Model; Business Organization; Family Business; Joint Ventures; Demographics; Diversity; Ethnicity; Race; Ethics; Fairness; Ownership; Supply Chain Management; Consumer Products Industry; Service Industry; United States; Ohio

26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

worked are positively correlated with firm performance, and differences between family and non-family CEOs account for approximately 18% of the performance gap between family and non-family firms. We investigate the sources of the differences in CEO labor supply across... View Details

Keywords: Sean Silverthorne

January 2013 (Revised March 2013)
Case

Creating a Luxury Experience at Value Retail

By: Jose B. Alvarez and Matthew Preble

Value Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely new market: China. The company's Villages had proven popular with both shoppers (many of whom were international... View Details

Keywords: Retailing; Tourism; Luxury; Brand Building; Brand Positioning; Real Estate; Brands and Branding; Human Resources; Retail Industry; Tourism Industry; Real Estate Industry; Europe; China