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Publications

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      • Faculty Publications  (238)

      by Ramon Casadesus-Masanell Remove by Ramon Casadesus-Masanell →

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      • April 2010
      • Course Overview Note

      Competing through Business Models

      By: Ramon Casadesus-Masanell
      This note was prepared to aid instructors in the EC course “Competing through Business Models” (CTBM). Describes the course objectives; the conceptual framework used in the course; some central principles that emerge from this framework; and the modular structure of... View Details
      Keywords: Curriculum and Courses; Business Model
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      Casadesus-Masanell, Ramon. "Competing through Business Models." Harvard Business School Course Overview Note 710-470, April 2010.​
      • April 2010
      • Article

      From Strategy to Business Models and onto Tactics

      By: Ramon Casadesus-Masanell and Joan Enric Ricart
      The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. We present a conceptual... View Details
      Keywords: Business Model; Competitive Strategy; Value Creation; Business and Stakeholder Relations; Framework; Negotiation Tactics; Competition
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      Casadesus-Masanell, Ramon, and Joan Enric Ricart. "From Strategy to Business Models and onto Tactics." Special Issue on Business Models Long Range Planning 43, no. 2 (April 2010): 195–215.
      • March 2010
      • Teaching Note

      Sotheby's & Christie's Inc. (TN)

      By: Ramon Casadesus-Masanell and Catherine Jane Wise
      Teaching Note for [710412]. View Details
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      Casadesus-Masanell, Ramon, and Catherine Jane Wise. "Sotheby's & Christie's Inc. (TN)." Harvard Business School Teaching Note 710-473, March 2010.
      • 2010
      • Working Paper

      Competing Complements

      By: Ramon Casadesus-Masanell, Barry Nalebuff and David B. Yoffie
      In Cournot's model of complements, the producers of A and B are both monopolists. This paper extends Cournot's model to allow for competition between complements on one side of the market. Consider two complements, A and B, where the A + B bundle is valuable only when... View Details
      Keywords: Profit; Revenue; Monopoly; Game Theory; Competition
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      Casadesus-Masanell, Ramon, Barry Nalebuff, and David B. Yoffie. "Competing Complements." Harvard Business School Working Paper, No. 09-009, July 2008. (Revised March 2010.)
      • 2001
      • Working Paper

      Strategies to Fight Ad-sponsored Rivals

      By: Ramon Casadesus-Masanell and Feng Zhu
      We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details
      Keywords: Advertising; Business Model; Competition; Competitive Strategy
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      Casadesus-Masanell, Ramon, and Feng Zhu. "Strategies to Fight Ad-sponsored Rivals." Harvard Business School Working Paper, No. 10-026, September 2009. (Revised March 2010.)
      • 2010
      • Working Paper

      Agency Revisited

      By: Ramon Casadesus-Masanell and Daniel F. Spulber
      The article presents a comprehensive overview of the principal-agent model that emphasizes the role of trust in the agency relationship. The analysis demonstrates that the legal remedy for breach of duty can result in a full-information efficient outcome eliminating... View Details
      Keywords: Ethics; Contracts; Agency Theory; Mathematical Methods; Behavior; Trust
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      Casadesus-Masanell, Ramon, and Daniel F. Spulber. "Agency Revisited." Harvard Business School Working Paper, No. 10-082, March 2010.
      • 2010
      • Working Paper

      The Fable of Fisher Body Revisited

      By: Ramon Casadesus-Masanell and Daniel Spulber
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      Casadesus-Masanell, Ramon, and Daniel Spulber. "The Fable of Fisher Body Revisited." Harvard Business School Working Paper, No. 10-081, March 2010.
      • 2010
      • Article

      Competing against Online Sharing

      By: Ramon Casadesus-Masanell and Andres Hervas-Drane
      This paper aims to explore online sharing of copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future. View Details
      Keywords: Consumers; Computer Networks; Resource Sharing; Online Operations; Internet and the Web; Copyright; Networks; Business Model; Music Industry
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      Casadesus-Masanell, Ramon, and Andres Hervas-Drane. "Competing against Online Sharing." Management Decision 48, no. 8 (2010): 1247–1260.
      • 2010
      • Journal Article

      Competitiveness: Business Model Reconfiguration for Innovation and Internationalization

      By: Ramon Casadesus-Masanell and Joan E. Ricart
      The purpose of this paper is to reflect on competitiveness by using the business model concept and to understand the need to adapt business models to changes in the environment. View Details
      Keywords: Modeling Innovation; Business Improvement; Spain; Competitive Strategy; Business Model; Change; Globalization; Innovation and Invention; Situation or Environment; Competition
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      Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competitiveness: Business Model Reconfiguration for Innovation and Internationalization." Management Research 8, no. 2 (2010): 123–149.
      • January 2010
      • Article

      Open vs. Closed Innovation: A Model of Discovery and Divergence

      By: Esteve Almirall and Ramon Casadesus-Masanell
      When is open innovation superior to closed innovation? Through a formal simulation model, we show that an open approach to innovation allows the firm to discover combinations of product features that would be hard to envision under integration. However, when partners... View Details
      Keywords: Innovation and Invention; Partners and Partnerships; Goals and Objectives; Cost vs Benefits; Integration; Product
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      Almirall, Esteve, and Ramon Casadesus-Masanell. "Open vs. Closed Innovation: A Model of Discovery and Divergence." Academy of Management Review 35, no. 1 (January 2010): 27–47.
      • 2009
      • Working Paper

      From Strategy to Business Models and to Tactics

      By: Ramon Casadesus-Masanell and Joan Enric Ricart
      The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. We present a conceptual... View Details
      Keywords: Business Model; Decision Choices and Conditions; Framework; Competitive Strategy; Competitive Advantage; Value Creation
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      Casadesus-Masanell, Ramon, and Joan Enric Ricart. "From Strategy to Business Models and to Tactics." Harvard Business School Working Paper, No. 10-036, November 2009.
      • October 2009
      • Simulation

      Strategy Simulation: Competitive Dynamics and Wintel

      By: Ramon Casadesus-Masanell
      In this online simulation students study the dynamics of cooperation and competition between two markedly different businesses that both rely on the flow of PC sales. Playing the role of Microsoft or Intel, students determine product release schedules and pricing, as... View Details
      Keywords: Competitive Strategy; Cooperation; Motivation and Incentives; Negotiation; Software; Computer Industry
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      "Strategy Simulation: Competitive Dynamics and Wintel." Harvard Business School Simulation 710-802, October 2009.
      • October 2009
      • Teaching Note

      Strategy Simulation: Competitive Dynamics and Wintel (TN)

      By: Ramon Casadesus-Masanell and Ann Winslow
      Keywords: Strategy; Competition
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      Casadesus-Masanell, Ramon, and Ann Winslow. "Strategy Simulation: Competitive Dynamics and Wintel (TN)." Harvard Business School Teaching Note 710-403, October 2009.
      • September 2009 (Revised March 2010)
      • Module Note

      Competing Through Business Models (D)

      By: Ramon Casadesus-Masanell and Taylor Philip Larson
      This note was prepared to aid students in the EC course "Competing through Business Models." View Details
      Keywords: Business Model; Competitive Strategy
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      Casadesus-Masanell, Ramon, and Taylor Philip Larson. "Competing Through Business Models (D)." Harvard Business School Module Note 710-410, September 2009. (Revised March 2010.)
      • July 2009 (Revised February 2010)
      • Course Overview Note

      Competing Through Business Models: Introductory Note for Students

      By: Ramon Casadesus-Masanell
      To aid students in the EC course, “Competing Through Business Models.” View Details
      Keywords: Business Model; Competitive Strategy
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      Casadesus-Masanell, Ramon. "Competing Through Business Models: Introductory Note for Students." Harvard Business School Course Overview Note 710-409, July 2009. (Revised February 2010.)
      • July 2009 (Revised March 2010)
      • Case

      Sotheby's & Christie's Inc.

      By: Ramon Casadesus-Masanell and Catherine Jane Wise
      The fine art auction business has remained a duopoly over its 250 year history. The industry is dominated by Sotheby's and Christie's Inc. Curiously, neither competitor has been able to overtake the other by a notable margin despite the clear network effects of this... View Details
      Keywords: Arts; Business Model; Restructuring; Economics; Auctions; Market Entry and Exit; Duopoly and Oligopoly; Operations; Competition
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      Casadesus-Masanell, Ramon, and Catherine Jane Wise. "Sotheby's & Christie's Inc." Harvard Business School Case 710-412, July 2009. (Revised March 2010.)
      • June 2009 (Revised March 2010)
      • Teaching Note

      The Newsprint Industry (TN)

      By: Ramon Casadesus-Masanell
      Teaching Note for [703404]. View Details
      Keywords: Media
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      Casadesus-Masanell, Ramon. "The Newsprint Industry (TN)." Harvard Business School Teaching Note 710-406, June 2009. (Revised March 2010.)
      • June 2009 (Revised February 2010)
      • Case

      Cirque du Soleil -- The High-Wire Act of Building Sustainable Partnerships

      By: Ramon Casadesus-Masanell and Maxime Aucoin
      The case describes the history and business model of Cirque du Soleil (CdS). The case allows for a rich discussion and analysis of Cirque du Soleil's business model with an emphasis on how it interacts with that of MGM Mirage. Le Cirque and MGM's business models... View Details
      Keywords: Business Model; Investment; Profit; Globalized Markets and Industries; Growth and Development Strategy; Market Entry and Exit; Partners and Partnerships; Trust; Entertainment and Recreation Industry
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      Casadesus-Masanell, Ramon, and Maxime Aucoin. "Cirque du Soleil -- The High-Wire Act of Building Sustainable Partnerships." Harvard Business School Case 709-411, June 2009. (Revised February 2010.)
      • 2009
      • Chapter

      Company Strategy: Business Model Reconfiguration for Innovation and Internationalization

      By: Ramon Casadesus-Masanell and Joan E. Ricart
      Keywords: Business Strategy; Business Model; Competitive Advantage; Innovation and Management; Organizational Change and Adaptation; Globalized Firms and Management
      Citation
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      Casadesus-Masanell, Ramon, and Joan E. Ricart. "Company Strategy: Business Model Reconfiguration for Innovation and Internationalization." In Competitiveness in Catalonia: Looking AheadA Report of the Center SP-SP at IESE Business School. Universidad de Navarra, 2009.
      • June 2009
      • Simulation

      Wintel

      By: Ramon Casadesus-Masanell
      Citation
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      "Wintel." Harvard Business School Simulation 709-811, June 2009.
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