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  • Web

Online Business Courses & Certifications | HBS Online

enable you and your organization to stay competitive in the digital economy. Explore Subject AI Essentials for Business Professors Karim Lakhani and Marco Iansiti Compete in the age of AI with a... View Details
  • Web

Technology & Innovation - Faculty & Research

and Data Are Revolutionizing Business By: Marco Iansiti and Karim R. Lakhani When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that... View Details
  • Web

Latin America - Global

HBS Club of Brazil hosted a dedicated event for search funds in June 2024. Gustavo Vaz (MBA 2018), Marcos Noll Barboza (GMP), and Paulo Molinari (MBA 2020) talked about this innovative investment vehicle that enables investor groups to... View Details
  • August 2019 (Revised April 2021)
  • Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details
Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States
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  • 01 Aug 2006
  • First Look

First Look: August 1, 2006

Innovation Life Cycle Author:George F. Westerman, Warren McFarlan, and Marco Iansiti Periodical:Organization Science 17, no. 2 (March-April 2006): 230-238. Differing bases of competition in early and later... View Details
Keywords: Sean Silverthorne
  • Awards

Best Conference Paper, Conference on Information Systems and Technology (CIST)

By: Marco Iansiti
Winner of the 2019 Best Conference Paper at the 24th Conference on Information Systems and Technology (CIST) for “Network Interconnectivity and Entry into Platform Markets” with Feng Zhu, Xinxin Li, and Ehsan Valavi. View Details
  • Web

Popular - HBS Working Knowledge

in the Feminine Care Market Re: Rembrand M. Koning 11 Jan 2021 Working Paper Summaries The Political Effects of Immigration: Culture or Economics? by Alberto Alesina and Marco Tabellini 16 Jun 2020 Working... View Details
  • October 2021 (Revised September 2022)
  • Case

GoPro: Becoming a Subscription Hero

By: Elie Ofek, Marco Bertini and Nicole Tempest Keller
In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative... View Details
Keywords: Subscription Model; Pricing; Lifestyle Brands; Value Proposition; Business Model; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; California
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  • 18 Dec 2018
  • News

Why Some Platforms Thrive and Others Don’t

  • May 1997
  • Teaching Note

Managing Product Development: Matching Technology with Context, Instructor's Note

By: Marco Iansiti
This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in... View Details
Keywords: Curriculum and Courses; Product Development; Knowledge Management; Performance; Projects; Management Practices and Processes; Opportunities; Strategy; Management Analysis, Tools, and Techniques
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  • 2024
  • Working Paper

Migration, Climate Similarity, and the Consequences of Climate Mismatch

By: Marguerite Obolensky, Marco Tabellini and Charles Taylor
This paper examines the concept of “climate matching” in migration—the idea that migrants seek out destinations with familiar climates. Focusing on the US, we document that temperature distance between origin and destination predicts the distribution of migrants across... View Details
Keywords: Migration; Climate; Immigration; Residency; Weather; Ethnicity; Climate Change; Geographic Location; Policy; United States
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  • Web

HBS - The year in Review

Management Seth Neel Technology & Operations Management Charlotte L. Robertson Business, Government & the International Economy Marco Sammon Finance Lumumba B. Seegars Organizational Behavior Faculty Promotions Two faculty members were... View Details
  • 2009
  • Working Paper

Principles that Matter: Sustaining Software Innovation from the Client to the Web

By: Marco Iansiti
Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation. Given the interdependent nature of innovation in information technology, three core principles have emerged that work together to ensure that... View Details
Keywords: Decision Choices and Conditions; Technological Innovation; Intellectual Property; Partners and Partnerships; Competition; Information Technology; Internet and the Web
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  • January–February 2019
  • Article

Why Some Platforms Thrive and Others Don't

By: Feng Zhu and Marco Iansiti
In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost of adding new customers—work for challengers too. What, then, allows platforms to fight off rivals and grow... View Details
Keywords: Digital Platforms; Competition; Network Effects; Competitive Strategy
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  • 07 Nov 2014
  • News

Taylor Swift and the Economics of Music as a Service

  • 03 Mar 2020
  • News

From Disruption to Collision: The New Competitive Dynamics

  • 2004
  • Book

The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability

By: Marco Iansiti and Roy Levien
Keywords: Competitive Advantage; Strategy; Innovation and Invention
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  • 2024
  • Working Paper

The Seeds of Ideology: Historical Immigration and Political Preferences in the United States

By: Paola Giuliano and Marco Tabellini
We study the long run effects of immigration on American political ideology. Exploiting cross-county variation in the presence of European immigrants between 1900 and 1930, we establish a novel result: historical European immigration is associated with stronger... View Details
Keywords: Political Ideology; Preferences For Redistribution; Cultural Transmission; Immigration; History; Values and Beliefs; Welfare; United States
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  • January–February 2020
  • Article

Competing in the Age of AI

By: Marco Iansiti and Karim R. Lakhani
Today’s markets are being reshaped by a new kind of firm—one in which artificial intelligence (AI) runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services, the... View Details
Keywords: Artificial Intelligence; Algorithms; Technological Innovation; Business Model; Competition; Competitive Strategy; AI and Machine Learning
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  • November 1996 (Revised September 1997)
  • Case

BancZero New Product Development

By: Marco Iansiti and Alberto Moel
The Mexico City office of a large U.S. bank is asked by clients to develop currency swaps, a derivative financial product. This case deals with the new product development process in financial services, and the problems and issues that are raised in product development... View Details
Keywords: Product Development; Banks and Banking; Financial Instruments; Situation or Environment; Problems and Challenges; Risk and Uncertainty; Volatility; Banking Industry; Mexico City; United States
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