by Marco Iansiti - Publications - Faculty & Research - Harvard Business School

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April 1995 (Revised December 1997)
Case

Silicon Graphics, Inc. (A)

By: Marco Iansiti and Ellen Stein

Based on a Silicon Valley company that has developed the capability to compete in a rapidly growing, highly turbulent environment. This capability hinges on its flexible and rapid development process, which the case characterizes in detail. Focuses on the development... View Details

Keywords: Product Development; Information Infrastructure; Product Launch; Managerial Roles; Expansion; Design; Applications and Software; Computer Industry; Electronics Industry; California

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March 1995
Article

Technology Integration: Managing Technological Evolution in a Complex Environment

By: Marco Iansiti

Keywords: Information Technology; Integration; Management

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January 1995
Case

Understanding User Needs

By: Marco Iansiti and Ellen Stein

Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods

Article

Science-based Product Development: An Empirical Study of the Mainframe Computer Industry

By: Marco Iansiti

Keywords: Science; Product; Research and Development; Hardware; Computer Industry

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1995
Article

Technological Evolution, System Architecture, and the Obsolescence of Firm Capabilities

By: Marco Iansiti and T. Khanna

Keywords: Information Technology; System; Design

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1995
Article

Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development

By: Marco Iansiti

Keywords: Information Technology; Research and Development; Integration; Information; Science; Product

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August 1994 (Revised January 1997)
Exercise

Design for Manufacturing: An Exercise

By: Marco Iansiti and Ellen Stein

Keywords: Design; Manufacturing Industry

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July 1994
Case

Microsoft: Multimedia Publications (A)

By: Marco Iansiti and Ellen Stein

Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft... View Details

Keywords: Product Development; Organizational Structure; Applications and Software; Design; Expansion; Consumer Products Industry; Information Technology Industry; Washington (state, US)

July 1994 (Revised March 1995)
Case

Microsoft: Multimedia Publications (B)

By: Marco Iansiti and Ellen Stein

Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products. View Details

Keywords: Product Development; Applications and Software; Product Design; Organizational Structure; Product Launch; Business Strategy; Consumer Products Industry; Information Technology Industry; Washington (state, US)

April 1994
Case

Fiat (A)

By: Marco Iansiti

Keywords: Auto Industry

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April 1994
Case

Fiat (B)

By: Marco Iansiti

Keywords: Auto Industry

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May 1993
Teaching Note

Product Development Organization and Capability, Module Overview

By: Marco Iansiti

May 1993
Teaching Note

Boehm Automotive Suppliers (A) and (B) TN

By: Marco Iansiti

Keywords: Distribution; Auto Industry; Distribution Industry

May 1993
Teaching Note

Microsoft Corporation: Office Business Unit (TN)

By: Marco Iansiti

Teaching Note for (9-691-033). View Details

Keywords: Information Technology Industry

May 1993
Teaching Note

NEC TN

By: Marco Iansiti

Teaching Note for (9-693-095). View Details

Keywords: Information Technology Industry

May 1993
Teaching Note

Becton Dickinson: Advanced Diagnostics Division TN

By: Marco Iansiti

Keywords: Business Divisions

May–June 1993
Article

Real-World R&D: Jumping the Product Generation Gap

By: Marco Iansiti

Keywords: Research and Development; Product

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April 1993 (Revised December 1993)
Case

NEC

By: Marco Iansiti

Investigates product development practices at NEC. The company provides an intriguing example of how to build capability through a stream of product development projects. Focuses in detail on an engineering group that develops the core component of its line of... View Details

Keywords: Product Development; Product Design; Innovation and Invention; Innovation and Management; Collaborative Innovation and Invention; Technological Innovation; Management Analysis, Tools, and Techniques; Information Technology; Factories, Labs, and Plants; Information Technology Industry

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March 1993 (Revised May 1993)
Case

Becton Dickinson: Advanced Diagnostics Division

By: Marco Iansiti

Keywords: Medical Devices and Supplies Industry

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July 1992
Teaching Note

Honda Today TN

By: Marco Iansiti

Teaching Note for (9-692-044). View Details

Keywords: Auto Industry

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