by Marco Iansiti - Publications - Faculty & Research

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Marketing - Faculty & Research

for the 2022 John D. C. Little Award. They study the effect of Airbnb’s smart-pricing algorithm on the racial disparity in the daily revenue earned by Airbnb hosts. Their empirical strategy exploits Airbnb’s introduction of the algorithm... View Details

July 2020 (Revised November 2020)
Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein

Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details

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Technology & Innovation - Faculty & Research

and Data Are Revolutionizing Business By: Marco Iansiti and Karim R. Lakhani When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that... View Details

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Strategy - Faculty & Research

novel methodology that benchmarks a firm’s spatial footprint against that of comparable stand-alone firms, yielding a firm-level measure of internal agglomeration. Applied across sectors of the U.S. economy, the approach reveals that internal agglomeration is... View Details

01 Aug 2006
First Look

First Look: August 1, 2006

Innovation Life Cycle Author:George F. Westerman, Warren McFarlan, and Marco Iansiti Periodical:Organization Science 17, no. 2 (March-April 2006): 230-238. Differing bases of competition in early and later... View Details

Keywords: Sean Silverthorne

August 2019 (Revised April 2021)
Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover

Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details

Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States

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Online Business Courses & Certifications | HBS Online

Karim Lakhani and Marco Iansiti Compete in the age of AI with a comprehensive approach to building, leading, and operating AI-powered organizations. 4 weeks, 5-6 hrs/week Pay View Details

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For Alumni - Doctoral

Bulletin Submit Class Notes Faculty In The News Mapping the Salt Tax That Helped Shatter a Monarchy Re: Marco Tabellini 17 JUL 2025 | HBS Working Knowledge The Economy Seems Healthy. Were the Warnings About Tariffs Overblown? Re: Alberto... View Details

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Latin America - Global

competitiveness. Participants also identified a significant gap between corporate skill demands and academia, calling for greater collaboration between the private and public sectors with educational institutions to develop relevant curricula. Throughout this event led... View Details

Awards

Best Conference Paper, Conference on Information Systems and Technology (CIST)

By: Marco Iansiti

Winner of the 2019 Best Conference Paper at the 24th Conference on Information Systems and Technology (CIST) for “Network Interconnectivity and Entry into Platform Markets” with Feng Zhu, Xinxin Li, and Ehsan Valavi. View Details

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Research - Global

Transmission of Democracy By: Marco Tabellini and Giacomo Magistretti In this paper, we study the effects of economic integration with democratic partners on democracy. We assemble a large country-level panel dataset from 1960 to 2015,... View Details

18 Dec 2018
News

Why Some Platforms Thrive and Others Don’t

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Popular - HBS Working Knowledge

in the Feminine Care Market Re: Rembrand M. Koning 11 Jan 2021 Working Paper Summaries The Political Effects of Immigration: Culture or Economics? by Alberto Alesina and Marco Tabellini 16 Jun 2020 Working... View Details

2024
Working Paper

Migration, Climate Similarity, and the Consequences of Climate Mismatch

By: Marguerite Obolensky, Marco Tabellini and Charles Taylor

This paper examines the concept of “climate matching” in migration—the idea that migrants seek out destinations with familiar climates. Focusing on the US, we document that temperature distance between origin and destination predicts the distribution of migrants across... View Details

Keywords: Migration; Climate; Immigration; Residency; Weather; Ethnicity; Climate Change; Geographic Location; Policy; United States

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2009
Working Paper

Principles that Matter: Sustaining Software Innovation from the Client to the Web

By: Marco Iansiti

Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation. Given the interdependent nature of innovation in information technology, three core principles have emerged that work together to ensure that... View Details

Keywords: Decision Choices and Conditions; Technological Innovation; Intellectual Property; Partners and Partnerships; Competition; Information Technology; Internet and the Web

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03 Mar 2020
News

From Disruption to Collision: The New Competitive Dynamics

07 Nov 2014
News

Taylor Swift and the Economics of Music as a Service

October 2021 (Revised September 2022)
Case

GoPro: Becoming a Subscription Hero

By: Elie Ofek, Marco Bertini and Nicole Tempest Keller

In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative... View Details

Keywords: Subscription Model; Pricing; Lifestyle Brands; Value Proposition; Business Model; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; California

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May 1997
Teaching Note

Managing Product Development: Matching Technology with Context, Instructor's Note

By: Marco Iansiti

This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in... View Details

Keywords: Curriculum and Courses; Product Development; Knowledge Management; Performance; Projects; Management Practices and Processes; Opportunities; Strategy; Management Analysis, Tools, and Techniques

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January–February 2019
Article

Why Some Platforms Thrive and Others Don't

By: Feng Zhu and Marco Iansiti

In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost of adding new customers—work for challengers too. What, then, allows platforms to fight off rivals and grow... View Details

Keywords: Digital Platforms; Competition; Network Effects; Competitive Strategy

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