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- All HBS Web
(711)
- News (114)
- Research (512)
- Multimedia (2)
- Faculty Publications (292)
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- August 2017
- Case
RoboTech: Storming into the U.S. Market
By: Christopher A. Bartlett, Rachel Gordon and John J. Lafkas
This case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative... View Details
Keywords: Market Entry and Exit; Diversification; Product Launch; Competitive Strategy; Globalized Firms and Management; Medical Devices and Supplies Industry; Technology Industry; Singapore; United States
Bartlett, Christopher A., Rachel Gordon, and John J. Lafkas. "RoboTech: Storming into the U.S. Market." Harvard Business School Brief Case 918-501, August 2017.
- 08 Feb 2011
- First Look
First Look: Feb. 8
Contribution to Society? edited by Mette Morsing and Alfons Sauquet. Sage Publications, forthcoming Abstract As business education in an academic setting becomes an increasingly global phenomenon, the university-based business school in... View Details
Keywords: Sean Silverthorne
- December 2023 (Revised November 2024)
- Case
Generative AI and the Future of Work
By: Christopher Stanton, Matt Higgins, Shira Aronson and Meg Shriber
Generative AI seemed poised to reshape the world of work, including the higher-wage, white-collar jobs typically pursued by MBA graduates. Informed by the latest research, this case explores generative AI's potential impacts on work, productivity, value creation, and... View Details
Keywords: AI; Future Of Work; Labor Market; AI and Machine Learning; Labor; Value Creation; Performance Productivity; Technology Industry; United States
Stanton, Christopher, Matt Higgins, Shira Aronson, and Meg Shriber. "Generative AI and the Future of Work." Harvard Business School Case 824-130, December 2023. (Revised November 2024.)
- 2022
- Working Paper
Stories, Statistics and Memory
By: Thomas Graeber, Christopher Roth and Florian Zimmermann
For most decisions, we rely on information encountered over the course of days,
months or years. We consume this information in various forms, including abstract
summaries of multiple data points – statistics – and contextualized anecdotes about
individual instances... View Details
Graeber, Thomas, Christopher Roth, and Florian Zimmermann. "Stories, Statistics and Memory." Working Paper, December 2022.
- 13 Dec 2016
- First Look
December 13, 2016
forthcoming Journal of Investment Consulting Cloaked Trading By: Cohen, Lauren, Dong Lou, and Christopher J. Malloy Abstract—Using a novel, proprietary database of micro-level trading activities by asset... View Details
Keywords: Carmen Nobel
- October 2011
- Case
Levendary Cafe: The China Challenge
By: Christopher A. Bartlett and Arar Han
Just weeks into her new job, Mia Foster, a first time CEO with no international management experience, is faced with a major challenge at Levendary Cafe, a $10 billion US-based fast food chain. Strategically, many of her corporate staff have become concerned that the... View Details
Keywords: Globalization; International Management; Foreign Subsidiaries; General Managers; Strategy; Management Style; Strategic Planning; Business Subsidiaries; Multinational Firms and Management; Adaptation; Entrepreneurship; Relationships; Standards; Cross-Cultural and Cross-Border Issues; Retail Industry; Food and Beverage Industry; China; United States
Bartlett, Christopher A., and Arar Han. "Levendary Cafe: The China Challenge." Harvard Business School Brief Case 114-357, October 2011.
- 29 Apr 2014
- First Look
First Look: April 29
Publications August 2013 Journal of Financial Economics X-CAPM: An Extrapolative Capital Asset Pricing Model By: Barberis, Nicholas, Robin Greenwood, Lawrence Jin, and Andrei Shleifer Abstract—Survey evidence suggests that many investors form beliefs about future... View Details
Keywords: Sean Silverthorne
- 12 Mar 2013
- First Look
First Look: March 12
capture of accounting regulation by segments of the financial-services industry. Paper: http://hbr.org/2013/03/why-fair-value-is-the-rule/ar/1 Working PapersCarry Trade and Exchange-Rate Regimes Authors:Alfaro, Laura, and Fabio Kanczuk... View Details
Keywords: Sean Silverthorne
- 04 Oct 2011
- First Look
First Look: October 4
relationship using data from 93 change projects conducted by clinical managers at the National Health Service in the United Kingdom. The results show social position, both within the field and within the organization, influences actors'... View Details
Keywords: Sean Silverthorne
- November 2015 (Revised August 2016)
- Case
Unilever's New Global Strategy: Competing through Sustainability
In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the... View Details
Keywords: Globalized Firms and Management; Corporate Social Responsibility and Impact; Competitive Strategy; Environmental Sustainability; Consumer Products Industry
Bartlett, Christopher A. "Unilever's New Global Strategy: Competing through Sustainability." Harvard Business School Case 916-414, November 2015. (Revised August 2016.)
- February 2010
- Case
Burt's Bees: Balancing Growth and Sustainability (Multimedia)
By: Christopher Marquis
The case examines sustainability initiatives at Burt's Bees, with video segments that detail the company's history, leadership, and implementation of ambitious 2020 sustainability goals. The company traces its roots to 1984, when Roxanne Quinby and Burt Schavitz teamed... View Details
Keywords: Balance and Stability; Leadership; Problems and Challenges; Business or Company Management; Growth Management; Organizational Culture; Corporate Social Responsibility and Impact; Environmental Sustainability; Mergers and Acquisitions; Social Enterprise; Organizational Change and Adaptation; Ethics
Marquis, Christopher. "Burt's Bees: Balancing Growth and Sustainability (Multimedia)." Harvard Business School Multimedia/Video Case 410-704, February 2010.
- June 2016 (Revised March 2017)
- Case
Global Wine War 2015: New World Versus Old
By: Christopher A. Bartlett and Sarah McAra
This case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that was extremely... View Details
Keywords: Competitive Advantage; Government Regulation; Industry Analysis; International Business; International Marketing; Market Entry; Exports; Business And Government Relations; China; Europe; France; Australia; Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry; France; Europe; Australia; China
Bartlett, Christopher A., and Sarah McAra. "Global Wine War 2015: New World Versus Old." Harvard Business School Case 916-415, June 2016. (Revised March 2017.)
- August 2009
- Case
Global Wine War 2009: New World versus Old
The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of... View Details
Keywords: Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry
Bartlett, Christopher A. "Global Wine War 2009: New World versus Old." Harvard Business School Case 910-405, August 2009.
- April 2000 (Revised May 2000)
- Case
Capital One Financial Corporation
By: Bharat N. Anand, Michael G. Rukstad and Christopher Paige
Designed to explore the structure, implementation, and sustainability of an information-based strategy (IBS) undertaken by Capital One during the 1990s. Particular issues of interest are the impact of mass customization on industry structure, the ability to transfer... View Details
Keywords: Competitive Strategy; Customization and Personalization; Industry Structures; Internet and the Web; Innovation Strategy; Knowledge Use and Leverage; Financial Services Industry; United States
Anand, Bharat N., Michael G. Rukstad, and Christopher Paige. "Capital One Financial Corporation." Harvard Business School Case 700-124, April 2000. (Revised May 2000.)
- February 2003 (Revised November 2006)
- Case
Silvio Napoli at Schindler India (A)
By: Christopher A. Bartlett, Michael Y. Yoshino and Perry Fagan
A young Italian MBA working for a Swiss multinational is sent to India to establish a subsidiary and implement the strategy he prepared at headquarters as a strategic planner. This case focuses on three core strategic decisions he must make as his plan is challenged by... View Details
Keywords: Business Subsidiaries; Decisions; Cross-Cultural and Cross-Border Issues; Employees; Management Teams; Strategic Planning; India; Switzerland
Bartlett, Christopher A., Michael Y. Yoshino, and Perry Fagan. "Silvio Napoli at Schindler India (A)." Harvard Business School Case 303-086, February 2003. (Revised November 2006.)
- August 2020
- Case
Zoom Video Communications: Eric Yuan's Leadership During COVID-19
In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan... View Details
Keywords: Transformation; Communication Technology; Customer Value and Value Chain; Values and Beliefs; Technological Innovation; Leadership; Crisis Management; Organizational Culture; Working Conditions; Strategy; Information Technology; Applications and Software; Technology Adoption; Health Pandemics; Technology Industry; United States; California
Kominers, Scott Duke, Christopher Stanton, Andy Wu, and George Gonzalez. "Zoom Video Communications: Eric Yuan's Leadership During COVID-19." Harvard Business School Case 821-014, August 2020.
- May 1992 (Revised June 1993)
- Case
Jan Carlzon: CEO at SAS (A)
Describes Jan Carlzon's actions on assuming the CEO's responsibility at SAS in a time of financial and organizational difficulty. After tracing Carlzon's development as a manager, it focuses on the way in which he developed, then communicated a clear and motivating... View Details
Keywords: Communication; Financial Crisis; Employee Relationship Management; Knowledge; Leadership Development; Crisis Management; Motivation and Incentives; Business Strategy; Aerospace Industry
Bartlett, Christopher A. "Jan Carlzon: CEO at SAS (A)." Harvard Business School Case 392-149, May 1992. (Revised June 1993.)
- December 2022 (Revised January 2025)
- Case
Akooda: Charging Toward Operational Intelligence
By: Christopher Stanton and Mel Martin
The Akooda case describes the challenges confronting founder and CEO Yuval Gonczarowski (MBA ‘17) in 2022 as he attempts to boost sales. Launched in November 2020, Akooda was an AI company that mined 20 different sources of digital data, from tools like Slack, Google... View Details
Keywords: Data Mining; Productivity; Monitoring; Data Analysis; AI and Machine Learning; Knowledge Management; Operations; Problems and Challenges; Employee Relationship Management; Information Technology Industry; Technology Industry; Information Industry; Boston; Israel
Stanton, Christopher, and Mel Martin. "Akooda: Charging Toward Operational Intelligence." Harvard Business School Case 823-018, December 2022. (Revised January 2025.)
- May 2014 (Revised March 2017)
- Case
Unilever's Lifebuoy in India: Implementing the Sustainability Plan
Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details
Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India
Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan." Harvard Business School Case 914-417, May 2014. (Revised March 2017.)
- February 2010
- Case
Applied Research Technologies, Inc.: Global Innovation's Challenges
By: Christopher A. Bartlett and Heather Beckham
Applied Research Technologies, Inc. (ART) is a diversified technology company which has used its entrepreneurial culture and encouragement of innovation as an ongoing competitive advantage. The case concentrates on the challenges faced by Peter Vyas, the Filtration... View Details
Keywords: Management Style; Managerial Roles; Management Practices and Processes; Reputation; Organizational Culture; Innovation and Management; Competitive Advantage; Entrepreneurship; Management Systems; Cross-Cultural and Cross-Border Issues; Technology Industry
Bartlett, Christopher A., and Heather Beckham. "Applied Research Technologies, Inc.: Global Innovation's Challenges." Harvard Business School Brief Case 104-168, February 2010.