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Show Results For

  • All HBS Web  (496)
    • People  (1)
    • News  (136)
    • Research  (295)
    • Multimedia  (17)
  • Faculty Publications  (223)
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  • May 2008
  • Conference Presentation

Strategic Marketing in Creative Industries

By: Anita Elberse
Keywords: Marketing Strategy
Citation
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Elberse, Anita. "Strategic Marketing in Creative Industries." Paper presented at the MIT Sloan School of Management, Cambridge, MA, May 2008.
  • May 2005 (Revised September 2010)
  • Teaching Note

Marvel Enterprises, Inc.

By: Anita Elberse
Teaching Note to (9-505-001). View Details
Keywords: Transition
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Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Teaching Note 505-073, May 2005. (Revised September 2010.)
  • Apr 2007
  • Conference Presentation

The Long Tail... And Implications for Marketers

By: Anita Elberse
Keywords: Marketing
Citation
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Elberse, Anita. "The Long Tail... And Implications for Marketers." Paper presented at the Marketing Science Institute Board of Trustees Meeting, Boston, April 2007.
  • Aug 2006 - 2006
  • Conference Presentation

Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'

By: Anita Elberse
Keywords: Entertainment; Marketing Channels
Citation
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Elberse, Anita. "Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'." Paper presented at the Marketing Dynamics Conference, University of California, Los Angeles, August 2006.
  • Jun 2006
  • Conference Presentation

Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'

By: Anita Elberse
Keywords: Entertainment; Marketing Channels
Citation
Related
Elberse, Anita. "Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'." Paper presented at the INFORMS Marketing Science Conference, Katz School of Management, University of Pittsburgh, June 2006.
  • 1998
  • Article

Consumer Acceptance of Interactive News in the Netherlands

By: Anita Elberse
Keywords: News; Customers; Netherlands
Citation
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Elberse, Anita. "Consumer Acceptance of Interactive News in the Netherlands." Harvard International Journal of Press/Politics 3, no. 4 (1998): 62–83.
  • 09 Jun 2015
  • Sharpening Your Skills

Sharpening Your Skills: Social Media

into creating the world's largest pop star? A case study by Anita Elberse examines the strategic marketing choices that created a global brand. To Read More: ARTICLES... View Details
Keywords: Re: Multiple Faculty; Advertising
  • 14 Jan 2014
  • First Look

First Look: January 14

help-friendly organization has to be actively nurtured, however, because helpfulness among colleagues does not arise automatically: competition, pride, or distrust may get in the way. The trickiness of this management challenge-to increase a discretionary behavior that... View Details
Keywords: Sean Silverthorne
  • 2013
  • Working Paper

The Impact of Conformance and Experiential Quality on Healthcare Cost and Clinical Performance

By: Claire Senot, Aravind Chandrasekaran, Peter T. Ward and Anita L. Tucker
The quality of operational processes is an important driver of performance in hospitals. In particular, processes that reliably deliver both evidence-based and patient-centered care, which we call conformance and experiential quality, respectively, have been argued to... View Details
Keywords: Healthcare; Experiential Quality; Conformance Quality; Clinical Outcomes; Cost Efficiency; Quality; Service Operations; Health Care and Treatment; Performance; Outcome or Result; Health Industry
Citation
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Senot, Claire, Aravind Chandrasekaran, Peter T. Ward, and Anita L. Tucker. "The Impact of Conformance and Experiential Quality on Healthcare Cost and Clinical Performance." Harvard Business School Working Paper, No. 14-024, September 2013.
  • Other Article

What Do We Know About Variance in Accounting Profitability?

By: Anita M. McGahan and Michael E. Porter
In this paper, we analyze the variance of accounting profitability among a broad cross-section of firms in the American economy from 1981 to 1994. The purpose of the analysis is to identify the importance of year, industry, corporate-parent, and business-specific... View Details
Keywords: Strategy; United States
Citation
Find at Harvard
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McGahan, Anita M., and Michael E. Porter. "What Do We Know About Variance in Accounting Profitability?" Management Science 48, no. 7 (July 2002): 834–851.
  • 30 Jul 2013
  • First Look

First Look: July 30

programs requires more than providing accessible, affordable care; it requires understanding what makes both end users and providers tick. By understanding the cognitive processes underlying our choices and applying the tools of... View Details
Keywords: Anna Secino
  • 2013
  • Working Paper

An Empirical Study of the Spillover Effects of Workload on Patient Length of Stay

By: Jillian Berry Jaeker and Anita Tucker
We use two years of inpatient data from 243 California hospitals to quantify the relationship between hospital-level workload and patient length of stay (LOS), and its "spillover" effects across patient types. Patients are categorized as medical or surgical, and the... View Details
Keywords: Workload; Processing Times; Healthcare; Working Conditions; Performance Productivity; Time Management; Health Care and Treatment; Health Industry; California
Citation
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Berry Jaeker, Jillian, and Anita Tucker. "An Empirical Study of the Spillover Effects of Workload on Patient Length of Stay." Harvard Business School Working Paper, No. 13-052, December 2012. (Revised July 2013.)
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

  Working PapersLearn-how to Improve Collaboration and Performance Authors:Ingrid M. Nembhard, Anita L. Tucker, Richard M.J. Bohmer, Joseph H. Carpenter, and Jeffrey D. Horbar Abstract Organizational learning, a prerequisite for high... View Details
Keywords: Martha Lagace
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

Investigation Using a Simulated Market Authors:Anita Elberse and Bharat Anand Periodical:Information Economics and Policy (forthcoming). Special issue on "Economics of the Media," edited by Joel... View Details
Keywords: Martha Lagace
  • September 2015 (Revised June 2017)
  • Case

Futbol Club Barcelona

By: Anita Elberse
In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details
Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Sports Industry; Entertainment and Recreation Industry; Barcelona
Citation
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Elberse, Anita. "Futbol Club Barcelona." Harvard Business School Case 516-031, September 2015. (Revised June 2017.)
  • June 2015
  • Supplement

Sir Alex Ferguson: Managing Manchester United

By: Anita Elberse
Citation
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Elberse, Anita. "Sir Alex Ferguson: Managing Manchester United." Harvard Business School Multimedia/Video Supplement 515-715, June 2015.
  • September 2014
  • Case

Marquee: Reinventing the Business of Nightlife

By: Anita Elberse
Keywords: Marketing; Business Growth and Maturation; Distribution Channels; Product Marketing; Entertainment and Recreation Industry
Citation
Educators
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Elberse, Anita. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Multimedia/Video Case 515-702, September 2014.
  • July–September 2014
  • Article

Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]

By: Anita Elberse
Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to pursue a superstar-acquisition model, a talent-development model, or a... View Details
Keywords: Sports Management; Talent Management; Talent and Talent Management; Sports; Sports Industry; Europe; Latin America
Citation
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Elberse, Anita. "Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]." Foreign Affairs Latinoamérica 14, no. 3 (July–September 2014): 19–27.
  • March 2011
  • Module Note

The Creative Industries: The Promise of Digital Technology

By: Anita Elberse
Keywords: Technology
Citation
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Elberse, Anita. "The Creative Industries: The Promise of Digital Technology." Harvard Business School Module Note 511-090, March 2011.
  • Apr 2011 - 2011
  • Keynote Speech

Digital Technology and Its Impact on the Film Industry

By: Anita Elberse
Keywords: Information Technology; Film Entertainment; Motion Pictures and Video Industry
Citation
Related
Elberse, Anita. "Digital Technology and Its Impact on the Film Industry." Google's "Think Movies" Event, Google, Los Angeles, CA, April 2011.
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