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Show Results For
- All HBS Web
(496)
- People (1)
- News (136)
- Research (295)
- Multimedia (17)
- Faculty Publications (223)
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- May 2008
- Conference Presentation
Strategic Marketing in Creative Industries
By: Anita Elberse
Keywords: Marketing Strategy
- May 2005 (Revised September 2010)
- Teaching Note
Marvel Enterprises, Inc.
By: Anita Elberse
Teaching Note to (9-505-001). View Details
Keywords: Transition
- Apr 2007
- Conference Presentation
The Long Tail... And Implications for Marketers
By: Anita Elberse
Keywords: Marketing
- Aug 2006 - 2006
- Conference Presentation
Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'
By: Anita Elberse
- Jun 2006
- Conference Presentation
Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'
By: Anita Elberse
- 1998
- Article
Consumer Acceptance of Interactive News in the Netherlands
By: Anita Elberse
Elberse, Anita. "Consumer Acceptance of Interactive News in the Netherlands." Harvard International Journal of Press/Politics 3, no. 4 (1998): 62–83.
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
into creating the world's largest pop star? A case study by Anita Elberse examines the strategic marketing choices that created a global brand. To Read More: ARTICLES... View Details
- 14 Jan 2014
- First Look
First Look: January 14
help-friendly organization has to be actively nurtured, however, because helpfulness among colleagues does not arise automatically: competition, pride, or distrust may get in the way. The trickiness of this management challenge-to increase a discretionary behavior that... View Details
Keywords: Sean Silverthorne
- 2013
- Working Paper
The Impact of Conformance and Experiential Quality on Healthcare Cost and Clinical Performance
By: Claire Senot, Aravind Chandrasekaran, Peter T. Ward and Anita L. Tucker
The quality of operational processes is an important driver of performance in hospitals. In particular, processes that reliably deliver both evidence-based and patient-centered care, which we call conformance and experiential quality, respectively, have been argued to... View Details
Keywords: Healthcare; Experiential Quality; Conformance Quality; Clinical Outcomes; Cost Efficiency; Quality; Service Operations; Health Care and Treatment; Performance; Outcome or Result; Health Industry
Senot, Claire, Aravind Chandrasekaran, Peter T. Ward, and Anita L. Tucker. "The Impact of Conformance and Experiential Quality on Healthcare Cost and Clinical Performance." Harvard Business School Working Paper, No. 14-024, September 2013.
- Other Article
What Do We Know About Variance in Accounting Profitability?
By: Anita M. McGahan and Michael E. Porter
In this paper, we analyze the variance of accounting profitability among a broad cross-section of firms in the American economy from 1981 to 1994. The purpose of the analysis is to identify the importance of year, industry, corporate-parent, and business-specific... View Details
McGahan, Anita M., and Michael E. Porter. "What Do We Know About Variance in Accounting Profitability?" Management Science 48, no. 7 (July 2002): 834–851.
- 30 Jul 2013
- First Look
First Look: July 30
programs requires more than providing accessible, affordable care; it requires understanding what makes both end users and providers tick. By understanding the cognitive processes underlying our choices and applying the tools of... View Details
Keywords: Anna Secino
- 2013
- Working Paper
An Empirical Study of the Spillover Effects of Workload on Patient Length of Stay
By: Jillian Berry Jaeker and Anita Tucker
We use two years of inpatient data from 243 California hospitals to quantify the relationship between hospital-level workload and patient length of stay (LOS), and its "spillover" effects across patient types. Patients are categorized as medical or surgical, and the... View Details
Keywords: Workload; Processing Times; Healthcare; Working Conditions; Performance Productivity; Time Management; Health Care and Treatment; Health Industry; California
Berry Jaeker, Jillian, and Anita Tucker. "An Empirical Study of the Spillover Effects of Workload on Patient Length of Stay." Harvard Business School Working Paper, No. 13-052, December 2012. (Revised July 2013.)
- 24 Feb 2009
- First Look
First Look: February 24, 2009
Working PapersLearn-how to Improve Collaboration and Performance Authors:Ingrid M. Nembhard, Anita L. Tucker, Richard M.J. Bohmer, Joseph H. Carpenter, and Jeffrey D. Horbar Abstract Organizational learning, a prerequisite for high... View Details
Keywords: Martha Lagace
- 26 Jun 2007
- First Look
First Look: June 26, 2007
Investigation Using a Simulated Market Authors:Anita Elberse and Bharat Anand Periodical:Information Economics and Policy (forthcoming). Special issue on "Economics of the Media," edited by Joel... View Details
Keywords: Martha Lagace
- September 2015 (Revised June 2017)
- Case
Futbol Club Barcelona
By: Anita Elberse
In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details
Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Sports Industry; Entertainment and Recreation Industry; Barcelona
Elberse, Anita. "Futbol Club Barcelona." Harvard Business School Case 516-031, September 2015. (Revised June 2017.)
- June 2015
- Supplement
Sir Alex Ferguson: Managing Manchester United
By: Anita Elberse
Elberse, Anita. "Sir Alex Ferguson: Managing Manchester United." Harvard Business School Multimedia/Video Supplement 515-715, June 2015.
- September 2014
- Case
Marquee: Reinventing the Business of Nightlife
By: Anita Elberse
Keywords: Marketing; Business Growth and Maturation; Distribution Channels; Product Marketing; Entertainment and Recreation Industry
Elberse, Anita. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Multimedia/Video Case 515-702, September 2014.
- July–September 2014
- Article
Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]
By: Anita Elberse
Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to pursue a superstar-acquisition model, a talent-development model, or a... View Details
- March 2011
- Module Note
The Creative Industries: The Promise of Digital Technology
By: Anita Elberse
Keywords: Technology
Elberse, Anita. "The Creative Industries: The Promise of Digital Technology." Harvard Business School Module Note 511-090, March 2011.
- Apr 2011 - 2011
- Keynote Speech
Digital Technology and Its Impact on the Film Industry
By: Anita Elberse