Publications

March 2007 (Revised December 2007)
Background Note

Alleviating Poverty and Malnutrition: Successful Models

By: Ray A. Goldberg, Laura Winig and Kerry Herman

Provides successful models of private-public sector cooperatives in alleviating poverty and malnutrition. View Details

Keywords: Business Model; Nutrition; Cooperative Ownership; Business and Government Relations; Non-Governmental Organizations; Poverty; Welfare

August 2013 (Revised September 2015)
Case

Coursera

By: Ramon Casadesus-Masanell and Hyunjin Kim

By providing free and open-access online courses at a large scale, Massive Open Online Course (MOOC) platforms seek to innovate the business models of the traditional higher education industry. In a little over a year, Coursera had grown at a rapid rate to emerge as a... View Details

Keywords: Business Models; Strategy; Competition; Business Model; Internet and the Web; Higher Education; Competitive Advantage; Education Industry

21 Jun 2016
News

Case Study: Should You Adjust Your Business Model for a Major Customer?

15 Jul 2020
Video

Innovating in Health Care : Creating Breakthrough Services, Products and Business Models

November 2000
Case

Model E: An Incubated Enterprise

By: Myra M. Hart

Provides a close-up view of an entrepreneurial search for opportunity, the role of incubators in the process, and the development of a viable business concept. Also depicts the changes made to the business concept as new people (with new expertise and experience) are... View Details

Keywords: Business Model; Transformation; Entrepreneurship; Human Resources; Problems and Challenges; Internet and the Web

January 2021 (Revised March 2021)
Case

Jumia's Path to Profitability

By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu

The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company... View Details

21 Jul 2020
News

New Models for a New World

August 2015 (Revised February 2017)
Case

Bridj and the Business of Urban Mobility (A): Developing a New Model

By: Rosabeth Moss Kanter and Daniel Fox

Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and... View Details

May 2014
Article

Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model

By: Vineet Kumar

The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics... View Details

Keywords: Freemium; Startups; Product Design; Business Model; Marketing; Business Startups

Read Now

01 Sep 2013
News

HBS's Unique Economic Model

Rick Melnick Harvard Business School is renowned for educating leaders who make a difference in the world. Less well known is the economic model that enables HBS to do this—model that is unique in higher... View Details

Keywords: Melnick, Richard; Colleges, Universities, and Professional Schools; Educational Services

15 Sep 2020
Podcast

61. Business Model Innovation at Innosight: A Conversation with Erika J. Meldrim

Over the course of the twentieth century, the growth of the consulting industry was fueled by a series of sustaining innovations that strongly influenced the practice of management and corporate strategy. As a result, leading consulting firms today have well-defined... View Details

September 2010
Article

Strategies to Fight Ad-sponsored Rivals

By: Ramon Casadesus-Masanell and Feng Zhu

We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details

Keywords: Strategy; Business Models; Tactics; Pricing; Business Model; Advertising; Competition; Quality; Price; Product Marketing

January 2020 (Revised October 2021)
Case

Zara: An Integrated Store and Online Model (A)

By: Antonio Moreno

In 2010, amidst the growth of ecommerce and the emergence of new, purely online, fashion players, Zara launched its first online store, Zara.com. Since then, Zara’s online business had grown at a fast pace. By 2018, 12% of Inditex Group’s total sales came from the... View Details

Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe

February 2017 (Revised January 2019)
Module Note

The Entrepreneurial Manager, Module 2 Part 1: Resourcing the Business Model – Financing

By: Paul Gompers

Keywords: Entrepreneurship; Financing; Venture Capital; Debt Lending

January 1996
Article

Real Business Cycle Models and the Forecastable Movements in Output, Hours and Consumption

By: J. J. Rotemberg and Michael Woodford

Keywords: Forecasting and Prediction

Read Now

08 Mar 2018
News

Could a New Business Model Make Clinical Drug Trials More Accessible to Patients?

Article

How to Shift from Selling Products to Selling Services

By: Doug J. Chung

Only a few years ago, most software companies sold seat licenses for their products, charging customers on the basis of head count. But today, software is typically provided using cloud-based software-as-a-service (SaaS) models that charge customers fees for... View Details

Keywords: SaaS Business Models; Sales; Management; Business Model; Salesforce Management; Applications and Software; Customer Relationship Management