Publications
Publications
Show Results For
- All HBS Web
(700)
- Faculty Publications (321)
apparel
→
- 2010
- Supplement
Berkshire Partners: Bidding for Carter's, Spreadsheet Supplement
By: Malcolm Baker and James Quinn
- June 2010 (Revised July 2011)
- Case
Classic Knitwear and Guardian: A Perfect Fit?
By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Apparel and Accessories Industry; Apparel and Accessories Industry
- April 2010
- Case
Bill Nichol Negotiates with Walmart: Hard Bargains over Soft Goods (A)
By: James K. Sebenius and Ellen Knebel
CEO Bill Nichol must somehow negotiate a surprise ultimatum from Walmart, his largest customer, about his largest and most profitable product line: “We're dropping it.” Among its hosiery products, the Kentucky Derby Hosiery Co. produces and sells a branded line of... View Details
- April 2010
- Teaching Note
New Balance Athletic Shoe, Inc. (TN)
Teaching Note for [606094]. View Details
- February 26, 2010
- Article
Book Excerpt: Denial at Sears
- February 2010 (Revised June 2011)
- Case
SEWA Trade Facilitation Center: Changing the Spool
By: Mukti Khaire and Kathleen L. McGinn
The case is about the decision to convert a not-for-profit organization into a for-profit company. SEWA Trade Facilitation Center (STFC), which is part of a larger non-profit organization—the Self-Employed Women's Association (SEWA)—works to improve the livelihoods of... View Details
- January 2010
- Teaching Note
Gucci Group N.V. (TN) (A), (B), (C) and Gucci Group in 2009
By: David B. Yoffie
Teaching Note for [701037], [701089], [702479], and [709459].. View Details
Keywords: Apparel and Accessories Industry
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
- November 2009
- Teaching Note
Eddie Bauer (TN) (A), (B) and (C)
By: Paul M. Healy and Sharon P. Katz
Teaching Note for [110008] [110009], and [110010]. View Details
Keywords: Apparel and Accessories Industry
- November 2009
- Case
VF Brands: Global Supply Chain Strategy
By: Gary P. Pisano and Pamela Adams
This case examines VF Brands global supply chain strategy. Historically, VF has used a combination of in-house manufacturing and traditional arms-length sourcing arrangements. At the time of the case, the company is considering a third approach to supplier relations... View Details
- 2009
- Other Teaching and Training Material
Christine Day at LuLuLemon
By: Michael Tushman, Ruth Page and Tom Ryder
- October 2009 (Revised June 2011)
- Case
Zappos.com 2009: Clothing, Customer Service, and Company Culture
By: Frances X. Frei, Robin J. Ely and Laura Winig
On July 17, 2009, Zappos.com, a privately held online retailer of shoes, clothing, and other soft line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its board of directors' approval to offer to merge the two companies.... View Details
- October 2009 (Revised October 2010)
- Supplement
Sara Campbell Ltd. (C)
By: Romana L. Autrey, V.G. Narayanan and Julia Rozovsky
Supplements the Sara Campbell Ltd. (A) and (B) cases by revealing the aftermath of issues presented in the (B) case. The students are given context to discuss how this situation could have been prevented. View Details
- October 2009
- Teaching Note
Esquel Group: Integrating Business Strategy and Corporate Social Responsibility (TN)
Teaching Note for [307076]. View Details
- August 2009 (Revised February 2013)
- Case
Eddie Bauer (A)
By: Paul Healy, Sharon Katz and Aldo Sesia
In June 2005, Eddie Bauer, the specialty apparel retailer, emerged from bankruptcy. Under the plan of reorganization former creditors converted their debt into common shares, taking 100% ownership in the reconstituted company. Large banks-including Bank of America and... View Details
- August 2009 (Revised August 2010)
- Supplement
Eddie Bauer (B)
By: Paul M. Healy, Sharon P. Katz and Aldo Sesia
In February 2007, shareholders of Eddie Bauer, the specialty apparel retailer, were scheduled to vote on management's proposed sale of the company to two private equity firms. More than 50% of outstanding shares in Eddie Bauer needed to be voted in favor of the deal... View Details
- August 2009 (Revised August 2010)
- Supplement
Eddie Bauer (C)
By: Paul M. Healy, Sharon P. Katz and Aldo Sesia
The Eddie Bauer (C) case describes what happened and the outlook for the retailer. View Details
- April 2009
- Case
Supply Chain Optimization at Hugo Boss (A)
By: Ananth Raman, Nicole DeHoratius and Zahra Kanji
We evaluate the impact of a supply chain pilot implemented at Hugo Boss. This pilot entailed altering the way in which Hugo Boss orders from its suppliers. We explore the challenge of assessing the impact of supply chain change, the link between operational performance... View Details
- January 2009 (Revised March 2011)
- Teaching Note
Liz Claiborne and the New Working Woman (TN)
By: Anthony Mayo
Teaching Note for [407060]. View Details
- January 2009 (Revised February 2010)
- Case
Gucci Group in 2009
By: David B. Yoffie and Renee Kim
The Gucci Group had transformed itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the challenging global economic times... View Details