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(9,291)
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Show Results For
- All HBS Web
(9,291)
- People (40)
- News (3,095)
- Research (4,010)
- Events (41)
- Multimedia (131)
- Faculty Publications (2,773)
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- April 2009 (Revised March 2013)
- Case
Lawson: Becoming the Community Store of 9,000 Japanese Communities
By: Linda A. Hill, Francisco de Asis Martinez-Jerez, Masako Egawa, Emily Stecker and Mayuka Yamazaki
Hill, Linda A., Francisco de Asis Martinez-Jerez, Masako Egawa, Emily Stecker, and Mayuka Yamazaki. "Lawson: Becoming the Community Store of 9,000 Japanese Communities." Harvard Business School Case 409-112, April 2009. (Revised March 2013.)
- 2001
- Book
Communications Policy in Transition: The Internet and Beyond
By: Benjamin M. Compaine and Shane Greenstein
Compaine, Benjamin M., and Shane Greenstein. Communications Policy in Transition: The Internet and Beyond. MIT Press, 2001.
- 2018
- Dictionary Entry
Communicating about Climate Change with Corporate Leaders and Stakeholders
By: Andrew J. Hoffman
Within the corporate sector, climate change represents an unfolding market shift, one that is driven by policy but also by pressures from a variety of market constituents such as consumers, suppliers, buyers, insurance companies, banks, and others. The shift takes... View Details
Hoffman, Andrew J. "Communicating about Climate Change with Corporate Leaders and Stakeholders." In The Oxford Encyclopedia of Climate Change Communication. 3 vols. Edited by Matthew Nisbet, Shirley Ho, Ezra Markowitz, Saffron O’Neill, Mike Schäfer, and Jagadish Thaker. Oxford University Press, 2018.
- 03 Apr 2024
- Video
All In, Everybody In: Community at HBS
- 08 Nov 2019
- News
HBS Life: The Military Community at HBS
- 18 Apr 2023
- Blog Post
HBS Students and Alumni Fostering a Supportive Community
recommendations, and after the cofounders graduated, Mbanusi continued their work as a copresident. One notable outcome was the creation of the First-Generation Students Club, which aims to foster a supportive View Details
- October 26, 2015
- Article
Measuring and Communicating Health Care Value with Charts
By: Robert S. Kaplan, Robin P. Blackstone, Derek A. Haas and Nikhil G. Thaker
The goal of a health care system should be to deliver the most value to patients: the outcomes achieved for treating a medical condition relative to the costs incurred over a complete care cycle. We have found that a radar (spider web) chart is an effective means to... View Details
Kaplan, Robert S., Robin P. Blackstone, Derek A. Haas, and Nikhil G. Thaker. "Measuring and Communicating Health Care Value with Charts." Harvard Business Review (website) (October 26, 2015). (A collaboration of the editors of Harvard Business Review and the New England Journal of Medicine.)
- April 2006 (Revised March 2007)
- Case
Southern States Communications
By: Constance E. Bagley and Michael B. Keating
Managers receiving letters claiming that their products or services violate the intellectual property rights of another sometimes have a tendency to ignore them after their technical staff advises them that the claims have no merit. Illustrates the perils of that... View Details
Bagley, Constance E., and Michael B. Keating. "Southern States Communications." Harvard Business School Case 806-170, April 2006. (Revised March 2007.)
- 2016
- Chapter
Managing Communities and Contests to Innovate with Crowds
By: Karim R. Lakhani
Lakhani, Karim R. "Managing Communities and Contests to Innovate with Crowds." Chap. 6 in Revolutionizing Innovation: Users, Communities, and Open Innovation, edited by Dietmar Harhoff and Karim R. Lakhani, 109–134. Cambridge, MA: MIT Press, 2016.
- March 2003 (Revised July 2003)
- Case
Cisco Systems and its Community Fellowship Program (B)
Supplements the (A) case. View Details
Barrett, Diana, and Sheila McCarthy. "Cisco Systems and its Community Fellowship Program (B)." Harvard Business School Case 303-093, March 2003. (Revised July 2003.)
- 2002
- Book
Communications Policy and Information Technology: Promises, Problems, Prospects
By: Lorrie Faith Cranor and Shane Greenstein
Cranor, Lorrie Faith and Shane Greenstein, eds. Communications Policy and Information Technology: Promises, Problems, Prospects. MIT Press, 2002.
- June 1999 (Revised May 2001)
- Teaching Note
Private Communications Corporation (A), (B), and (C) TN
Teaching Note for (9-899-032), (9-899-030), and (9-899-031). View Details
- October 2007 (Revised February 2010)
- Case
Adelphia Communications Corp.'s Bankruptcy
By: Stuart C. Gilson and Belen Villalonga
In 2002, a massive accounting fraud and corporate looting scandal involving the founding Rigas family made Adelphia the 11th largest bankruptcy case in history, and the third-after WorldCom and Enron-among those triggered by fraud. Set in 2005, when Adelphia is... View Details
Keywords: Family Business; Restructuring; Crime and Corruption; Insolvency and Bankruptcy; Corporate Governance; Governance Controls; Family Ownership
Gilson, Stuart C., and Belen Villalonga. "Adelphia Communications Corp.'s Bankruptcy." Harvard Business School Case 208-071, October 2007. (Revised February 2010.)
- 21 Apr 2014
- News
Building a better business takes leadership and communication
Marlin Miller, Jr. (MBA 1956), cofounder and director of Norwich Ventures, on leadership and building better businesses. (Published April 2014) View Details
- 26 Jul 2021
- News
Communities Lure Remote Workers with Cash and Perks
- 19 Dec 2022
- News
A Troubling Disconnect Between Community Colleges and Employers
- 01 Mar 2024
- News
Unlocking the Power of Community
way to have direct connections with their customers is an incredible opportunity for them to involve that community and also understand their interests.” Leading Businesses in a Web3 World What is Web3? The... View Details
Keywords: April White
- 23 Apr 2020
- Video