Publications
Publications
Show Results For
- All HBS Web
(450)
- Faculty Publications (170)
←
Page 9 of 170
Results
- October 1988 (Revised May 1989)
- Case
General Electric: Consumer Electronics Group
By: David J. Collis and Nancy Donohue
Highlights the General Electric takeover of RCA and the consolidation of the two companies' consumer electronic groups. Starting first with a history of the television industry in the United States, Europe, and Japan, and then a brief discussion of the main competitors... View Details
- October 1984 (Revised January 1986)
- Background Note
World Television Industry in 1979
- November 1983
- Case
Cablevision of Boston
- April 1980 (Revised November 1985)
- Background Note
U.S. Television Set Market, Prewar to 1970
- January 1980 (Revised November 1982)
- Background Note
Television Set Industry in 1979: Japan, Europe, and Newly Industrializing Countries
Keywords: Electronics Industry
- April 1979 (Revised May 1993)
- Teaching Note
Community Television of Southern California: KCET, Teaching Note
- August 1978 (Revised May 1993)
- Case
Community Television of Southern California: KCET
- Research Summary
Research Questions
By: Anita Elberse
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- ←
- 9