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  • April 1980 (Revised November 1985)
  • Background Note

U.S. Television Set Market, Prewar to 1970

By: Michael E. Porter
Keywords: Electronics Industry; United States
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  • January 1980 (Revised November 1982)
  • Background Note

Television Set Industry in 1979: Japan, Europe, and Newly Industrializing Countries

By: Michael E. Porter
Keywords: Electronics Industry
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  • April 1979 (Revised May 1993)
  • Teaching Note

Community Television of Southern California: KCET, Teaching Note

By: Regina E. Herzlinger
Keywords: Media; Media and Broadcasting Industry; California
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  • August 1978 (Revised May 1993)
  • Case

Community Television of Southern California: KCET

By: Regina E. Herzlinger
Keywords: Media and Broadcasting Industry; California
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  • fall 1976
  • Article

Intellect on Television: The Quiz Show Scandals of the 1950's

By: R. S. Tedlow
Keywords: Television Entertainment; Society; Telecommunications Industry
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  • Research Summary

Research Questions

By: Anita Elberse

One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

I focus on three sub-questions:

  1. How can managers in creative industries effectively manage products and product... View Details

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