Publications

January 1996 (Revised January 1996)
Teaching Note

Colonial Broadcasting Co. TN

By: Arthur Schleifer Jr. and George Wu

Teaching Note for (9-894-011). View Details

Keywords: Contracts; Advertising; Television Entertainment; Entertainment and Recreation Industry; United States

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

sick to work the day after the Super Bowl, and there are some HR executives that are lobbying to actually have the day after the Super Bowl be a holiday. Kenny: Yes, I'm in favor of that. Kenny: How many minutes of advertising in a one-hour program? Santana: Typically,... View Details

Keywords: Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

Web

Harvard Business School

engaged in the broadcasting and cable television industries. From 1970-1975, Ryan was a management consultant for McKinsey & Company. Ryan is currently on the board of directors of General Mills and Stanley Black & Decker. He is also a... View Details

October 2019 (Revised December 2019)
Case

Swizz Beatz

By: Boris Groysberg, Annelena Lobb and Sarah Mehta

This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market. View Details

Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States

01 May 2019
What Do You Think?

What Should the Leadership of YouTube Do?

reminded everyone that “The YouTube company-wide goal is framed not just as ‘Growth’ but as ‘Responsible Growth.’” After barely meeting its 2016 stretch goal, rumors of a new goal of achieving viewership greater than for all of commercial View Details

Keywords: by James Heskett; Entertainment & Recreation; Entertainment & Recreation

April 2001 (Revised August 2002)
Case

Frasier (B)

By: Guhan Subramanian and Michelle Kalka

Supplements the (A) case. View Details

Keywords: Negotiation; Television Entertainment; Media and Broadcasting Industry

February 1982 (Revised December 1991)
Teaching Note

Quabbin Cablevision Co., Teaching Note

By: Henry B. Reiling

Teaching Note for (9-282-003). View Details

Keywords: Television Entertainment; Media and Broadcasting Industry

April 1995
Supplement

Home Shopping Network, Inc. (Abridged) (SS)

By: Timothy A. Luehrman

Keywords: Television Entertainment; Media and Broadcasting Industry

October 1998
Case

Star TV in India--1998

By: Tarun Khanna, Geetu S Karnani and Tanya Z Haider

Keywords: Television Entertainment; Media and Broadcasting Industry; India

Find at Harvard

sale of substantial and wide ranging assets ranging from his television and radio broadcasting interests to outdoor advertising, paging, cellular telephone and entertainment businesses. View Details

Keywords: Entertainment & Broadcast Media

May 1993 (Revised June 1993)
Case

ABC Company

By: Regina E. Herzlinger

Keywords: Television Entertainment; Media; Media and Broadcasting Industry

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18 May 2017
Cold Call Podcast

Reversing the Losing Streak on Sesame Street

Keywords: Re: Rosabeth M. Kanter & Ryan L. Raffaelli

March 2002 (Revised July 2002)
Case

TiVo in 2002: Consumer Behavior

Brodie Keast is anxious to understand the sharp contrast between the inertia of prospects and the deep emotional response shown by converted users of TiVo. After an overview of the company's situation and problems, the case focuses on different kinds of data (sales... View Details

Keywords: Consumer Behavior; Television Entertainment; Entertainment and Recreation Industry

01 Jun 2003
News

Portraits from the Class of 2003

New England Conservatory, piano; Yale, psychobiology Speaks: French, Hebrew HBS Show: musical director (2002); writer (2003) Last Summer: associate producer, A Hole in One, Beech Hill Films Previous Career: engagement manager, McKinsey’s Media and View Details

Keywords: Arts, Entertainment

fall 1976
Article

Intellect on Television: The Quiz Show Scandals of the 1950's

By: R. S. Tedlow

Keywords: Television Entertainment; Society; Telecommunications Industry

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Disney was a pioneer in the family entertainment business. From his ground-breaking introduction of the animated cartoon Steamboat Willie starring Mickey Mouse in 1928 to the launch of the first full-length animated film in 1937 (Snow... View Details

Keywords: Entertainment & Broadcast Media

March 2001 (Revised August 2001)
Case

Time Warner Inc. vs. The Walt Disney Company (A): Pulling the Plug

Describes negotiation impasse between Time Warner, Inc. and The Walt Disney Co. over the retransmission of the ABC Network over Time Warner's cable systems. More broadly, the case depicts the shifting balance of power between content creators and distributors in the... View Details

Keywords: Negotiation Process; Internet and the Web; Television Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry