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  • May–June 2015
  • Article

Television Advertising and Online Shopping

By: Jura Liaukonyte, Thales Teixeira and Kenneth Wilbur
Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a... View Details
Keywords: Content Analysis; Difference-in-differences; Internet; Media Multitasking; Online Purchases; Advertising; Advertising Industry; United States
Related
  • 20 May 2014
  • First Look

First Look: May 20

channels. But it still struggled when it came to capturing advertising dollars to its online video platform. The social video website wants to be a "brand-safe" platform that major marketers use to advertise their video ads. Should major brands switch a... View Details
Keywords: Sean Silverthorne
  • June 2002 (Revised September 2002)
  • Case

Pokemon: Gotta Catch 'Em All (Abridged)

By: Youngme E. Moon
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States
Related
  • November 2000 (Revised June 2001)
  • Case

Pokemon: Gotta Catch 'Em All

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
Keywords: Age; Entertainment; Ethics; Cross-Cultural and Cross-Border Issues; Brands and Branding; Entertainment and Recreation Industry; Japan; United States
Related
  • 31 May 2007
  • Working Paper Summaries

Extremeness Seeking: When and Why Consumers Prefer the Extremes

Keywords: by John T. Gourville & Dilip Soman
  • 23 Oct 2024
  • HBS Seminar

Rosa Ferrer, University of Pompeu Fabra and BSE

  • June 2004 (Revised June 2006)
  • Case

Scientific-Atlanta, Inc.

By: Thomas R. Eisenmann
Scientific-Atlantia (S-A), a leading manufacturer of cable TV equipment, is confronting strategic challenges in mid-2004. For decades, cable operators have faced high switching costs that have locked them into exclusive supply relationships with either S-A or its... View Details
Keywords: Technological Innovation; Competition; Industry Structures; Television Entertainment; Duopoly and Oligopoly; Manufacturing Industry; Media and Broadcasting Industry
Related
  • 30 Apr 2021
  • Research & Ideas

Why Anger Makes a Wrongly Accused Person Look Guilty

from anger. Then, they looked at whether displays of anger related to actual guilt. Anger isn’t a good look The authors conducted several studies to examine these questions. In one experiment, the researchers showed participants clips from the courtroom reality View Details
Keywords: by Michael Blanding
  • Research Summary

Social Learning

One major area of my research is social learning: the ways and extent to which people discover what they want and need from the behavior and opinions of others.  Social learning takes many forms.  Probably most obvious is word of mouth—the advice and... View Details

  • 27 Aug 2013
  • First Look

First Look: August 27

Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be... View Details
Keywords: Sean Silverthorne
  • 29 Mar 2011
  • First Look

First Look: March 29

  PublicationsEthical Breakdowns: Good People often Let Bad Things Happen. Why? Authors:Max H. Bazerman and Ann E. Tenbrunsel Publication:Harvard Business Review 89, no. 4 (April 2011) An abstract is unavailable at this time. Read the paper:... View Details
Keywords: Sean Silverthorne
  • 17 Mar 2011
  • Working Paper Summaries

Marketplace Institutions Related to the Timing of Transactions

Keywords: by Alvin E. Roth
  • 21 Nov 2014
  • Working Paper Summaries

The Decoupling Effect of Digital Disruptors

Keywords: by Thales S. Teixeira & Peter Jamieson
  • Web

The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details
  • Web

Great American Business Leaders of the 20th Century - Leadership

expand dramatically Transistors used in portable radios and calculators Influence: Medium-High 60 1960 19 Man walks on the moon Color TV market grows Microchips expand possibilities in electronics industry Integrated circuit boards... View Details
  • 11 Jun 2024
  • In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman
  • 14 Nov 2023
  • What Do You Think?

Do We Underestimate the Importance of Generosity in Leadership?

column Do Leaders Learn More From Success or Failure? If memorability is a measure, leaders appear to learn more from failure than from success. Dan Wallace emailed me about a case he remembered in an HBS class about an entrepreneur who had messed up a cable View Details
Keywords: by James Heskett
  • Web

Podcast - Business & Environment

TV show and film production processes. This episode features Sam Read, Executive Director of the Sustainable Entertainment Alliance, a consortium of major studios and streamers including Disney, Netflix, and Warner Brothers. Sam describes... View Details
  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

marketing or word-of-mouth or TV ads. The question only makes sense when you say, 'I am at this stage, what approach should I take?' Only when you answer that question will you know what tool is most appropriate.” In other words, he says,... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • 23 Aug 2011
  • First Look

First Look: August 23

  PublicationsChallenges to Business in the Twenty-First Century Authors:Gerald Rosenfeld, Jay W. Lorsch, and Rakesh Khurana, eds. Publication:Cambridge, Mass.: American Academy of Arts and Sciences, 2011 An abstract is unavailable at this time. Book:... View Details
Keywords: Sean Silverthorne