Publications

March 2019 (Revised April 2021)
Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli

When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details

Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health ＆ Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Canada; United States; United Kingdom

19 Jul 2016
Working Paper Summaries

Towards a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition

Keywords: by Gary P. Pisano

October 1994
Case

Campbell Soup Company: A Leader in Continuous Replenishment Innovations

Campbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell's own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and... View Details

Keywords: Customer Relationship Management; Supply Chain Management; Logistics

Kyle Myers is an assistant professor of business administration in the Technology and Operations Management unit. He teaches the first-year Technology and Operations Management course.

Professor Myers studies the economics of innovation. His research is at... View Details

Keywords: health care; biotechnology; pharmaceuticals; energy; high technology

April 1999 (Revised March 2002)
Background Note

Aluminum Industry in 1994, The

After reaching all-time highs in excess of $2,500 per ton in 1988 and 1989, aluminum prices fall dramatically in the early 1990s as the former Soviet Union begins exporting far larger quantities of metal. By the beginning of 1994, the price has hit all-time lows (in... View Details

Keywords: Strategy; Demand and Consumers; Price; Supply and Industry; Manufacturing Industry; Soviet Union

September – October 2011
Article

The Manufacturer's Incentive to Reduce Lead Times

By: Santiago Kraiselburd, Richard Pibernik and Ananth Raman

It is generally a well acknowledged fact that, ceteris paribus, reducing the lead times between downstream and upstream parties in a supply chain is desirable from an overall system perspective. However, an upstream party (e.g., a manufacturer) may have strong... View Details

Keywords: Cost; Demand and Consumers; Order Taking and Fulfillment; Production; Supply Chain Management; Sales; Manufacturing Industry; Retail Industry

Find at Harvard

Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details

Keywords: retailing

March 2014
Article

Cyclicality of Credit Supply: Firm Level Evidence

By: Bo Becker and Victoria Ivashina

Theory predicts that there is a close link between bank credit supply and the evolution of the business cycle. Yet fluctuations in bank-loan supply have been hard to quantify in the time series. While loan issuance falls in recessions, it is not clear if this is due to... View Details

Keywords: Business Cycles; Borrowing and Debt; Credit; Banks and Banking; Bonds; Financial Markets; Financing and Loans; Banking Industry

SSRN

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01 Jan 2008
News

Smith Breeden Prize for Best Paper in The Journal of Finance

December 1998
Article

Entrepreneurs and Business Performance in Nineteenth Century France

By: Tom Nicholas, Elisa Boccaletti and James Foreman-Peck

A popular explanation for the supposed "delayed industrialisation" of the nineteenth century French economy has been the inappropriate attitudes and actions of the managerial classes and family firms. To address these claims we model the supply and demand for... View Details

Keywords: Entrepreneurship; Performance; Economy; Management; Success; Opportunities; Management Analysis, Tools, and Techniques; Saving; Higher Education; Training; Demand and Consumers; France

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Read Now

07 Feb 2008
News

Harvard Business School Faculty Members Win Smith Breeden Prize for Distinguised Paper in Finance

February 2015 (Revised September 2016)
Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

January 2000
Case

The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case

By: Jill Avery and Gerald Zaltman

An in-depth study of consumers' thoughts and feelings about a branded candy bar. View Details

Keywords: Brand Management; Brand Equity; Brand Communication; Brand ＆ Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Food and Beverage Industry; Consumer Products Industry

09 Jun 2022
HBS Case

From Truck Driver to Manager: US Foods’ Novel Approach to Staff Shortages

in March 2020, the pandemic only exacerbated a longstanding issue. The shortage of drivers to deliver food supplies to the roughly 300,000 restaurants, hotels, hospitals, schools, and universities serviced by US Foods was not its only... View Details

Keywords: by Pamela Reynolds

16 Mar 2018
News

Fundbox Wants to Be Paypal for Small Businesses.

February 2008
Case

Campbell Soup Company: Selling Channel Innovation to Customers

Campbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell's own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and... View Details

Keywords: Information Technology; Distribution Channels; Order Taking and Fulfillment; Manufacturing Industry; Food and Beverage Industry

April 1999 (Revised March 2002)
Case

Aluminum Smelting in South Africa: Alusaf's Hillside Project

With prices at all-time lows at the beginning of 1994, South Africa's sole primary aluminum producer--Alusaf--is considering building the world's largest greenfield smelter. Using cost estimates in this case, students can evaluate the relative cost position of this... View Details

Keywords: Metals and Minerals; Analysis; Markets; Profit; Capital; Industrial Products Industry; South Africa

September 2021 (Revised December 2023)
Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb

Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details