Publications

January 2015 (Revised July 2019)
Case

Rebranding Godiva: The Yıldız Strategy

By: Rohit Deshpande and Esel Çekin

This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details

Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan

Program

Aligning Strategy and Sales

strategy and sales activities and discover how to synchronize your strategic priorities, go-to-market initiatives, and sales team to boost revenue and long-term success. This program is eligible for the Certificate of View Details

April 1991
Article

America's Green Strategy

By: M. E. Porter

Keywords: Environmental Sustainability; Strategy

Keywords: Garry Emmons; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises

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9 AM – 10 AM EST, 23 Jan 2019
HBS Online

HBS Online Disruptive Strategy

Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. Program Dates: January 23, 2019 - March 6, 2019 View Details

TeachingInterests

Investment Management Workshop

By: Luis M. Viceira

Investing and Strategic Decision-Making for Principals, Portfolio Managers, and Executives of Asset Management Firms

For nearly 50 years, the Investment Management Workshop (IMW) has convened the world's top principals, portfolio managers, and... View Details

01 Mar 2010
News

Lords of Strategy

individuals who helped establish the corporate strategy movement that underpins today’s multibillion-dollar consulting industry. The four men are Bruce Henderson (MBA ’41), founder of The Boston Consulting Group; Bill Bain, creator of... View Details

Program

Owner/President Management

months over three calendar years, the Owner/President Management (OPM) program is a transformative learning experience that will boost your leadership skills—and the value of your enterprise. Key Benefits Whether you seek a broader global... View Details

06 Oct 2014
Research & Ideas

Why Businesses Need a Language Strategy

distinct competitive advantage. While sometimes difficult to implement, Neeley and Kaplan argue that organizations that effectively marry language strategy with their global talent management process gain a... View Details

Keywords: Re: Tsedal Neeley

January 2011 (Revised June 2012)
Teaching Note

Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy (TN)

By: Robin Greenwood and Luis M. Viceira

Teaching Note for 209-047. View Details

January 2008
Article

Putting Leadership Back into Strategy

By: Cynthia A. Montgomery

In recent decades an infusion of economics has lent the study of strategy much needed theory and empirical evidence. Strategy consultants, armed with frameworks and techniques, have stepped forward to help managers analyze their industries and position their companies... View Details

Keywords: Leadership; Growth and Development Strategy; Managerial Roles; Mission and Purpose; Organizational Change and Adaptation; Creativity; Competitive Strategy; Competitive Advantage

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July 1996 (Revised August 2024)
Case

Innovative Opportunities to Manage Health Care Delivery

By: Regina E. Herzlinger and D. Scott Lurding

The purpose of this case is: To familiarize the students with the changing landscape of health care delivery, through chains of retail medical centers and those offering value-based care (VBC).

To discuss fundamental managerial decisions about their... View Details

Keywords: Managed Care; Capitation; Strategy

Teaching Interest

Harvard Business Online: Business Strategy

By: Felix Oberholzer-Gee

Business Strategy equips current and aspiring managers and consultants with a simplified framework they can immediately apply to create value for customers, employees, and suppliers while maximizing returns and an organization’s competitive edge. The course features... View Details

November 2015 (Revised October 2017)
Case

Nestle's Creating Shared Value Strategy

By: Michael E. Porter, Mark R. Kramer, Kerry Herman and Sarah McAra

This case considers Nestlé’s creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve supply chain sustainability... View Details

Keywords: Shared Value; Health And Wellness; Nutrition; Health; Labor; Environmental Sustainability; Strategy; Operations; Food and Beverage Industry; Switzerland; Europe; Africa; Latin America; North America; Asia

Program

Managing Turbulence

all-out war for scarce talent. How do the best business leaders manage through these disruptions? What strategies have proven successful in unstable environments with few certainties? How do leaders continue... View Details

01 Jun 2001
News

Books: Judo Strategy

belts in putting judo strategy to work. They also suggest why this approach can sometimes fail. Managers reading this book will gain insights that will help them develop their own judo strategies, and... View Details

Keywords: Microsoft; Netscape; Publishing Industries (except Internet); Information

TeachingInterests

Strategy and Technology (Elective Curriculum)

By: David B. Yoffie

This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?... View Details

December 2016
Module Note

Strategy Execution Module 10: Using the Job Design Optimization Tool to Build Effective Organizations

By: Robert Simons

This module reading provides directions for using the online Job Design Optimization Tool (JDOT) which is available free of charge from Harvard Business School Publishing at https://cb.hbsp.harvard.edu/cbmp/resources/marketing/multimedia/JDOT/index.html. This tool can... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Span Of Control; Span Of Accountability; Performance Measurement; Job Design; Organization Design; Strategy; Entrepreneurship

Teaching Interest

Technology and Operations Management - MBA Required Curriculum

This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

Keywords: Technology; Operations Management; Operations

March 7, 2024
Article

Integrating Digital Tools into Every Stage of Your Sales Strategy

By: Frank V. Cespedes and Georg Krentzel

In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that... View Details

Keywords: Sales Management; Digital Tools; Sales; Marketing Channels; Technology Adoption; Brands and Branding