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(203)
- People (1)
- News (55)
- Research (87)
- Multimedia (3)
- Faculty Publications (40)
- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
Annual Report, 1949. Corporate Reports Collection, Baker Library, Harvard Business School. Show caption Hide caption The company also sought out sponsorship of the arts through The Theatre Guild on the Air , a weekly one-hour radio drama... View Details
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
our corporate employees to do volunteer work, sponsorship of arts endeavors, and a Gap foundation to help at-risk youth to realize their potential and experience success. Not to put you on the spot, but what do you usually wear to work? I... View Details
- 18 Oct 2016
- First Look
October 18, 2016
an overall sponsorship deal with the NBA. With his Stance deal coming up for renewal in October 2016, what kind of deal should Wade and Joseph-Metelus propose to Stance? And how would a newly structured partnership fit into Wade’s overall... View Details
Keywords: Sean Silverthorne
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
they want their brands associated with the Olympic movement, the Olympic logo, and the worldwide footprint the Games make in the global economy. John Hancock, for example, will continue to leverage that cachet this spring with its View Details
- 06 Apr 2017
- Blog Post
3 Lessons I Learned as a Social Enterprise Summer Fellow
Foundation (DRK) – a venture philanthropy firm. The Initiative also partially funded my internship through its Summer Fellows Program, a sponsorship designed to help students explore career opportunities in social enterprise. In... View Details
Keywords: Nonprofit / Government
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
with kids," explains the enthusiastic McCarter, who reached more than five million kids with T. rex Sue's six-hour live Web-cast last May. Sponsorship The high cost of putting together a major exhibition increasingly requires that museums... View Details
- 29 Sep 2008
- Research & Ideas
How Economics May Lead to Better Football Games
Utku Ünver explain in a paper, factors such as contracts, control of stadiums, and corporate sponsorship effectively tied the hands of the National Collegiate Athletic Association (NCAA) into a system of early matching of teams.... View Details
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
Clubs News Clubs News New York Alumni Honor Outstanding Leaders at Annual Dinner The HBS Club of New York held its 54th Annual Leadership Dinner on April 24, honoring three alumni who embody the HBS mission to "educate leaders who make a difference in the world," and... View Details
Keywords: Margie Kelley
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
audience mix, as does the element of national pride that comes with victory and the emotional flag-raising ceremony that follows. The brand power of the Olympics is also fueled by business and marketer attention, especially sponsorship... View Details
- 17 Dec 2001
- Research & Ideas
Risks and Rewards of the Intrapreneur
always the wrong thing to do, Gilbert noted, because your project may one day become the core business. GE, once a maker of appliances, now derives 60 percent of its revenue and 70 percent of its profit from financial services. Other keys to success: Make sure the... View Details
Keywords: by Sean Silverthorne
- Web
Choosing the Right Student Loan | MBA
you? Here are five important things to consider when choosing a student loan. 1. How much to borrow. You are allowed to borrow up to the Cost of Attendance less other aid or sponsorship received, which includes tuition and fees as well as... View Details
- Web
1.17 Field Based Learning / Independent Projects | MBA
Field Research Students must avoid deceptive practices and obtain informed consent from all individuals interviewed as part of a project. When conducting interviews or performing any other work for company sponsors, students must not withhold information about company... View Details
- 06 Feb 2023
- Blog Post
Meet the Black Investment Club
eliminating barriers that prevent Black students from breaking into the world of investing. To discuss sponsorship opportunities, the Black Investment Conference, and internships, fellowships, and full-time or part-time jobs you would... View Details
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
sponsorship of The $64,000 Question to revolutionize advertising. In the latter half of the century, Sam Walton, conceivably the greatest retailer in American history as the founder of Wal-Mart, was my choice for a consumer marketer; for... View Details
- 05 Nov 2021
- Op-Ed
How to Tap the Talent Automated HR Platforms Miss
As the global staffing shortage grinds on, corporate recruiters everywhere are relying on their online hiring platforms and automated systems to deliver the candidates they need. Too often, these tools will fail them, sidelining many qualified workers in the process.... View Details
Keywords: by Joseph B. Fuller
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
that offers a $24 million prize pool for one tournament, bracketed levels of competition, and tournaments that yield almost $17 million in sponsorship revenue? These numbers aren’t referring to golf or tennis, but eSports. ESports View Details
- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
fantastic job raising sponsorship funds. All in all, we will pursue both paths in the future to engage our alumni in-person and virtually.” The club has established a fairly selective process for evaluating potential honorees, according... View Details
Keywords: Margie Kelley
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
would prove to be one of these “bright spots.” Not quite 50 people had registered for the free event, and there was no guarantee that they would attend. Sponsorships for the event had been slow to materialize. The eight challenges that... View Details
Keywords: Sean Silverthorne
- 07 Apr 2003
- Research & Ideas
XTV: Xerox’s Attempted Recovery From “Fumbling the Future”
the sponsorship of Adams, and armed with funding from XTV, Domit got the opportunity to develop his strategy outside Xerox's internal development units. Domit became the CEO of AWP, which gave him the resources to turn the... View Details
Keywords: by Henry Chesbrough
- 01 Feb 1998
- News
Running Up the Score
about broadcasting rights, the licensing of merchandise, sports apparel and equipment, product endorsements, and sponsorships of sports, teams, and sports-related events." It is only in recent decades that pro-fessional sports have... View Details
Keywords: Garry Emmons