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- All HBS Web (1,543)
- Faculty Publications (50)
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
Scott Howe Nineteenth-century Philadelphia retailer John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Nearly 150 years later, Scott Howe... View Details
- 01 Apr 1997
- News
HBS Conferences Explore Range of Issues
Choice." The author of three Times columns - "About New York," "Life in the 30s," and "Public and Private" - between 1981 and 1995, Quindlen won the Pulitzer Prize for commentary in 1992. Three years later,... View Details
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
number of which offer Internet access. What these statistics suggest is that "the most precious currency today is information," said panelist Jim Breyer, an early investor in Facebook and a director View Details
Keywords: by Martha Lagace
- 01 May 2017
- Blog Post
Getting Out of Your Comfort Zone at HBS
out of my comfort zone on a daily basis. Not only am I an introvert, but I also suffer from Imposter Syndrome – everyone here is so incredibly accomplished and I constantly think I’m the Admissions mistake. First year I would View Details
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
schools, and transit hubs. Physical components of buildings and public spaces will change, too—in subtle ways. We are the indoor generation; we spend 90 percent of our time... View Details
Keywords: by Dina Gerdeman
- 30 Sep 2024
- News
The Making of a Streaming Sensation
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details
- October 2021 (Revised September 2022)
- Case
GoPro: Becoming a Subscription Hero
By: Elie Ofek, Marco Bertini and Nicole Tempest Keller
In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative... View Details
Keywords: Subscription Model; Pricing; Lifestyle Brands; Value Proposition; Business Model; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; California
Ofek, Elie, Marco Bertini, and Nicole Tempest Keller. "GoPro: Becoming a Subscription Hero." Harvard Business School Case 522-022, October 2021. (Revised September 2022.)
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
hypothetical fires. A garment factory in a Third World country with minimal governmental regulatory oversight burns down, killing half of the three hundred women and children employed there; it subsequently becomes clear that the... View Details
- 18 Oct 2004
- Research & Ideas
The Bias of Wall Street Analysts
should be noted that the trick to measuring the analysts' optimism is to measure the signed accuracy of the forecasts. To do this, we calculate a forecast error of all analysts' forecasts. For example, for a... View Details
- 01 Dec 2016
- News
Is Cash the Best Form of Charity?
cents a day, are then enrolled in the program, and cash transfers are delivered via mobile payment. Each recipient receives about $1,000—the equivalent of a household’s annual budget. This fiscal year... View Details
Keywords: April White
- 05 May 2003
- Research & Ideas
Sharing the Responsibility of Corporate Governance
failure to do so would cause $100 million worth of damage or certain loss of life or serious physical injury. If the board elects to spend $5... View Details
Keywords: by Carla Tishler
- September 1991 (Revised February 1993)
- Case
Burroughs Wellcome and AZT (A)
Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details
Keywords: Governing Rules, Regulations, and Reforms; Ethics; Business and Government Relations; Communication Strategy; Health Care and Treatment; Monopoly; Intellectual Property; Research and Development; Price; Pharmaceutical Industry; London
Emmons, Willis M., III. "Burroughs Wellcome and AZT (A)." Harvard Business School Case 792-004, September 1991. (Revised February 1993.)
- 18 Oct 2024
- Blog Post
The Benefits of Living in a Dorm at HBS
one of my closest friends and fellow section presidents, Thalia, at one of these events at the beginning of our first year. And one year later,... View Details
- December 2018 (Revised August 2019)
- Case
Super Bowl Storytelling
By: Shelle Santana and Jill Avery
The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details
Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Advertising Industry; Media and Broadcasting Industry; Sports Industry; United States; North America
Santana, Shelle, and Jill Avery. "Super Bowl Storytelling." Harvard Business School Case 519-041, December 2018. (Revised August 2019.)
- April 2012
- Article
How Many Direct Reports?
By: Gary L. Neilson and Julie Wulf
If senior executives are feeling ever more pressed for time, why would they add more to their plates? It might sound counterintuitive, but research by Booz & Company's Gary L. Neilson and me shows that over the past 20 years the CEO's average span of control, measured... View Details
Keywords: Leadership; Governance Controls; Managerial Roles; Adaptation; Personal Development and Career; Cooperation; Management Teams
Neilson, Gary L., and Julie Wulf. "How Many Direct Reports?" Harvard Business Review 90, no. 4 (April 2012).
- April 1999 (Revised June 1999)
- Case
1-800 Buy Ireland
By: Willis M. Emmons III, Adele S. Cooper and J. Richard Lenane
After decades of poor economic performance, the Irish government adopted major changes in economic policy in 1987. By the end of the 1990s, Ireland's real GDP growth rate of almost 10% per year exceeds that of all member nations of the European Union (EU). A key... View Details
Keywords: Integration; Development Economics; Supply and Industry; Policy; Foreign Direct Investment; Growth and Development Strategy; Macroeconomics; Republic of Ireland
Emmons, Willis M., III, Adele S. Cooper, and J. Richard Lenane. "1-800 Buy Ireland." Harvard Business School Case 799-132, April 1999. (Revised June 1999.)
- 24 May 2023
- Blog Post
Get to Know Class Day Speaker Adán Acevedo
life in El Salvador—not being able to spend time with loved ones, coming here and building a life and hoping that someday it would be worth it. That’s why moments like... View Details
- 07 Aug 2017
- Blog Post
A Summer Internship with the City of Boston
knowledgeable coach, ready to help users do whatever they need to get done. In fact, the City of Boston has spent the last 3+ years reinventing how it interacts with citizens online in exactly this way. The... View Details
- 23 Sep 2019
- Blog Post
Distressed Employees? Try Resilience Training
Every year depression affects one in every five employees and costs American businesses $210 billion in medical bills and lost productivity. In fact, for every worker with a depressive disorder, a company loses an average View Details
Keywords: All Industries
- Research Summary
Fairness and Efficiency in Resource Allocation
In studying the relationship of fairness and efficiency, Professor Trichakis takes the novel approach of looking at varied industries for unifying factors, and he pays special attention to inequities by incorporating both quantitative work in social welfare and the... View Details