Publications

01 May 2017
Blog Post

Getting Out of Your Comfort Zone at HBS

out of my comfort zone on a daily basis. Not only am I an introvert, but I also suffer from Imposter Syndrome – everyone here is so incredibly accomplished and I constantly think I’m the Admissions mistake. First year I would View Details

26 Jan 2017
News

Finding a Path out of Poverty

financial literacy programs for teachers and students, as well as many other educational opportunities. “Education was the bridge to a better life for me,” observes Magwegwe, whose own dreams of going to... View Details

Keywords: Margie Kelley

October 2021 (Revised September 2022)
Case

GoPro: Becoming a Subscription Hero

By: Elie Ofek, Marco Bertini and Nicole Tempest Keller

In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative... View Details

Keywords: Subscription Model; Pricing; Lifestyle Brands; Value Proposition; Business Model; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; California

April 2012
Article

How Many Direct Reports?

By: Gary L. Neilson and Julie Wulf

If senior executives are feeling ever more pressed for time, why would they add more to their plates? It might sound counterintuitive, but research by Booz & Company's Gary L. Neilson and me shows that over the past 20 years the CEO's average span of control, measured... View Details

Keywords: Leadership; Governance Controls; Managerial Roles; Adaptation; Personal Development and Career; Cooperation; Management Teams

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September 1991 (Revised February 1993)
Case

Burroughs Wellcome and AZT (A)

By: Willis M. Emmons III

Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details

Keywords: Governing Rules, Regulations, and Reforms; Ethics; Business and Government Relations; Communication Strategy; Health Care and Treatment; Monopoly; Intellectual Property; Research and Development; Price; Pharmaceutical Industry; London

23 Sep 2019
Blog Post

Distressed Employees? Try Resilience Training

Every year depression affects one in every five employees and costs American businesses $210 billion in medical bills and lost productivity. In fact, for every worker with a depressive disorder, a company loses an average View Details

Keywords: All Industries

01 Apr 1997
News

HBS Conferences Explore Range of Issues

Choice." The author of three Times columns - "About New York," "Life in the 30s," and "Public and Private" - between 1981 and 1995, Quindlen won the Pulitzer Prize for commentary in 1992. Three years later,... View Details

21 Aug 2017
Blog Post

A Summer Internship with the City of Boston

knowledgeable coach, ready to help users do whatever they need to get done. In fact, the City of Boston has spent the last 3+ years reinventing how it interacts with citizens online in exactly this way. The... View Details

Keywords: Consulting

24 May 2023
Blog Post

Get to Know Class Day Speaker Adán Acevedo

life in El Salvador—not being able to spend time with loved ones, coming here and building a life and hoping that someday it would be worth it. That’s why moments like... View Details

December 2018 (Revised August 2019)
Case

Super Bowl Storytelling

By: Shelle Santana and Jill Avery

The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details

Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Advertising Industry; Media and Broadcasting Industry; Sports Industry; United States; North America

April 1999 (Revised June 1999)
Case

1-800 Buy Ireland

By: Willis M. Emmons III, Adele S. Cooper and J. Richard Lenane

After decades of poor economic performance, the Irish government adopted major changes in economic policy in 1987. By the end of the 1990s, Ireland's real GDP growth rate of almost 10% per year exceeds that of all member nations of the European Union (EU). A key... View Details

Keywords: Integration; Development Economics; Supply and Industry; Policy; Foreign Direct Investment; Growth and Development Strategy; Macroeconomics; Republic of Ireland

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

number of which offer Internet access. What these statistics suggest is that "the most precious currency today is information," said panelist Jim Breyer, an early investor in Facebook and a director View Details

Keywords: by Martha Lagace

Research Summary

Fairness and Efficiency in Resource Allocation

In studying the relationship of fairness and efficiency, Professor Trichakis takes the novel approach of looking at varied industries for unifying factors, and he pays special attention to inequities by incorporating both quantitative work in social welfare and the... View Details

16 Nov 2009
Research & Ideas

The Times Captures History of American Business

Story of American Business: From the Pages of The New York Times (Harvard Business Press), presents more than 100 compelling, provocative—and sometimes funny—articles published in the preeminent U.S.... View Details

Keywords: by Martha Lagace; Journalism & News

18 Mar 2014
News

The Oz of Data Opens the Curtain

Scott Howe Nineteenth-century Philadelphia retailer John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Nearly 150 years later, Scott Howe... View Details

Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Information

30 Sep 2024
News

The Making of a Streaming Sensation

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details

18 Oct 2004
Research & Ideas

The Bias of Wall Street Analysts

should be noted that the trick to measuring the analysts' optimism is to measure the signed accuracy of the forecasts. To do this, we calculate a forecast error of all analysts' forecasts. For example, for a... View Details

Keywords: by Ann Cullen; Financial Services

August 2001 (Revised March 2008)
Case

NerveWire, Inc.

By: Nitin Nohria and Anthony Mayo

NerveWire, a management consulting and systems integration provider based in Newton, MA, was closing in on its second anniversary. In the beginning days of NerveWire, the major challenge was recruiting--finding the right people who embodied its values and business... View Details

Keywords: Values and Beliefs; Leadership; Mission and Purpose; Behavior; Internet; Newton