Publications

Sep 20 2018
Testimonial

Getting Out In The Field, And Ahead Of The Competition

Article

Are They Useful? The Effects of Performance Incentives on the Prioritization of Work Versus Personal Ties

By: Julia Hur, Alice Lee-Yoon and Ashley V. Whillans

Most working adults report spending very little time with friends and family. The current research explores the aspects of work that encourage employees to spend less time with personal ties. We show that incentive systems play a critical role in shaping how people... View Details

Keywords: Rewards; Performance Incentives; Social Relationships; Instrumentality; Time Allocation; Performance; Motivation and Incentives; Relationships; Time Management

13 Sep 2020
News

The Biggest Money Mistakes People Make in a Recession

27 Feb 2020
Sharpening Your Skills

How Following Best Business Practices Can Improve Health Care

Harvard Business School spends a significant amount of research funds each year on the health care industry, answering questions such as: How can the business of health care be made more efficient? What can a business do to motivate... View Details

Keywords: by Sean Silverthorne; Health; Medical Devices & Supplies

24 Jun 2019
News

Bookstores Find Growth as ‘Anchors of Authenticity’

2011
Working Paper

Do Powerful Politicians Cause Corporate Downsizing?

By: Lauren H. Cohen, Joshua D. Coval and Christopher J. Malloy

This paper employs a new empirical approach for identifying the impact of government spending on the private sector. Our key innovation is to use changes in congressional committee chairmanship as a source of exogenous variation in state-level federal expenditures. In... View Details

Keywords: Economic Growth; Investment; Spending; Government Administration; Employment; Managerial Roles

15 May 2013
Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

Editor's note: Think money can't buy happiness? Behavioral economists Elizabeth Dunn and Michael Norton beg to differ. It actually can, they say—but only if we spend it the right way. In their book released this week, Happy Money: The... View Details

Keywords: Re: Michael I. Norton

November 1999 (Revised June 2006)
Case

DLJdirect: "Putting Our Reputation Online"

By: Thomas R. Eisenmann and Gillian Morris

Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its... View Details

Keywords: Marketing Strategy; Marketing Communications; Competitive Strategy; Decision Choices and Conditions; Investment; Cost Management; Business Plan; Research and Development; Customers; Budgets and Budgeting; Online Advertising; Internet; Financial Services Industry

Educators

Purchase

December 2011
Article

Do Powerful Politicians Cause Corporate Downsizing?

By: Lauren Cohen, Joshua Coval and Christopher J. Malloy

This paper employs a new empirical approach for identifying the impact of government spending on the private sector. Our key innovation is to use changes in congressional committee chairmanship as a source of exogenous variation in state-level federal expenditures. In... View Details

Keywords: Spending; Private Sector; Taxation; Innovation and Invention; Interest Rates; Business and Government Relations; Investment; Employment; Power and Influence

Article

Time, Money, and Happiness

By: Cassie Mogilner and Michael I. Norton

We highlight recent research examining how people should manage their most precious resources—time and money—to maximize their happiness. Contrary to people’s intuitions, happiness may be less contingent on the sheer amount of each resource available and more on how... View Details

Keywords: Happiness; Behavior; Resource Allocation; Money

20 Oct 2007
News

A Global Tax Credit

03 Apr 2019
News

Plan a Careful Budget, Then Get Ready to Splurge

2007
Working Paper

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman

We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their... View Details

Keywords: Spending; Consumer Behavior; Mathematical Methods; Food and Beverage Industry; Retail Industry

April 2018
Article

The Power of Voice in Stimulating Morality: Eliciting Taxpayer Preferences Increases Tax Compliance

By: Cait Lamberton, Jan-Emmanuel De Neve and Michael I. Norton

Decisions about paying taxes represent one of the most common moral quandaries faced by citizens. In the present research, we argue that taxpayer compliance can be raised by increasing “voice”: allowing taxpayers to express non-binding preferences about the way their... View Details

Keywords: Morality; Public Policy; Ethics; Moral Sensibility; Taxation; Policy; Attitudes; Governance Compliance

09 Nov 2021
News

Holiday Season 2021: When Should you Mail Packages Amid Shortages and Delays

August 2009
Article

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: John Beshears and Katherine L. Milkman

We study the effect of small windfalls on consumer spending decisions by comparing the purchases online grocery customers make when redeeming $10-off coupons with the purchases they make without coupons. Controlling for customer fixed effects and other variables, we... View Details

Keywords: Mental Accounting; Windfalls; Marginal Propensity To Consume; Coupons; Marketing Communications; Consumer Behavior; Accounting; Cognition and Thinking; Retail Industry