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  • All HBS Web  (1,032)
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    • News  (173)
    • Research  (736)
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  • July 2020 (Revised January 2021)
  • Case

Pattern Brands

By: Sunil Gupta, Elie Ofek and Julia Kelley
In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and... View Details
Keywords: Direct-to-consumer; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth and Development Strategy; Demand and Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Case 521-009, July 2020. (Revised January 2021.)
  • 2018
  • Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two types of... View Details
Keywords: Cash On Delivery; Dynamic Pricing; Online Retail; Payment Methods; Strategic Customer Behavior; Opportunistic Returns; Price; Policy; Consumer Behavior; Emerging Markets; Retail Industry
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Bandi, Chaithanya, Antonio Moreno, Donald Ngwe, and Zhiji Xu. "Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets." Harvard Business School Working Paper, No. 19-030, September 2018.
  • 2018
  • Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
We investigate how dynamic pricing can lead to higher operational costs through more product returns in the online retail industry. Dynamic pricing has been widely applied by many online retailers. Research has shown that, in response to dynamic pricing, some customers... View Details
Keywords: Price; Policy; Consumer Behavior; Cost Management; Emerging Markets; Retail Industry
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Bandi, Chaithanya, Antonio Moreno, Donald Ngwe, and Zhiji Xu. "Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets." Working Paper, September 2018.
  • August 2019
  • Case

Twiggle: E-Commerce with Semantic Search

By: Shane Greenstein and Danielle Golan
Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details
Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel
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Greenstein, Shane, and Danielle Golan. "Twiggle: E-commerce with Semantic Search." Harvard Business School Case 620-025, August 2019.
  • January 2018 (Revised January 2019)
  • Case

ZappRx

By: Jeffrey J. Bussgang and Olivia Hull
In October 2015, ZappRx founder Zoe Barry is deciding between two business models for her health technology start-up. Her product, a software application that aims to expedite the prescription fulfillment process for patients with rare diseases, has attracted interest... View Details
Keywords: Speciality Drugs; Hub Services; Pivot; Speciality Prescriptions; Health Care and Treatment; Customization and Personalization; Internet and the Web; Business Model; Decision Choices and Conditions; Pharmaceutical Industry; Massachusetts
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Bussgang, Jeffrey J., and Olivia Hull. "ZappRx." Harvard Business School Case 818-001, January 2018. (Revised January 2019.)
  • April 2010
  • Case

A Giant Among Women

By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei
Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant... View Details
Keywords: Consumer Behavior; Customer Focus and Relationships; Global Strategy; Gender; Customer Satisfaction; Product Development; Bicycle Industry; Taiwan
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Shih, Willy C., Ethan S. Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang, and Yi-Ling Wei. "A Giant Among Women." Harvard Business School Case 610-096, April 2010.
  • 01 Dec 2015
  • Research & Ideas

What to Do When Your Organization Has Dueling Missions

$3.94 billion in sales from its more than 3,000 retail stores and its online auction site. Even so, Goodwill’s core mission is to provide job training and placement to people with disabilities, criminal backgrounds, and other challenges... View Details
Keywords: by Carmen Nobel
  • November 2022
  • Background Note

The Future of E-Commerce: Lessons from the Livestream Wars in China

By: Ayelet Israeli, Jeremy Yang and Billy Chan
This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of... View Details
Keywords: Retail; Retailing; E-commerce; E-Commerce Strategy; Ecommerce; Channels Of Distribution; Marketing Communication; Livestream Commerce; Marketing; Marketing Channels; Marketing Strategy; Advertising; Brands and Branding; Media; Consumer Behavior; Social Media; Retail Industry; Consumer Products Industry; Advertising Industry; China; United States; United Kingdom
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Israeli, Ayelet, Jeremy Yang, and Billy Chan. "The Future of E-Commerce: Lessons from the Livestream Wars in China." Harvard Business School Background Note 523-055, November 2022.
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

anniversary of widespread file sharing, its impact on the sale of copyrighted material remains in dispute. We contributed to this debate with an early study, “The Effect of File Sharing on Record Sales: An Empirical Analysis,” that was... View Details
Keywords: Sean Silverthorne
  • February 2015 (Revised March 2022)
  • Case

Quincy Apparel (A)

By: Thomas R. Eisenmann and Lisa Mazzanti
Quincy Apparel designs, manufactures and sells work apparel for young professional women that offers the fit and feel of high-end brands at a lower price. In late 2012, Quincy's cofounders are debating how to approach a crucial board meeting. Their seed-stage startup... View Details
Keywords: Retail; Failure; Online Retail; Women's Apparel; Business Startups; Business Plan; Business Model; Entrepreneurship; Production; E-commerce; Retail Industry; Technology Industry; Fashion Industry; New York (city, NY)
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Eisenmann, Thomas R., and Lisa Mazzanti. "Quincy Apparel (A)." Harvard Business School Case 815-067, February 2015. (Revised March 2022.)
  • September 2023 (Revised September 2024)
  • Case

IBJ, Inc. (A): Seeking Matrimony in Japan

By: Ramon Casadesus-Masanell and Akiko Saito
In March 2020, Shigeru Ishizaka, founder and CEO of IBJ, Inc., Japan's largest marriage matching service provider, faced a critical decision regarding the company’s planned ¥3.5 billion (US$32.8 million) acquisition of competitor ZWEI Co., Ltd. IBJ, founded in 2006,... View Details
Keywords: Mergers and Acquisitions; Risk and Uncertainty; Business Model; Corporate Strategy; Value
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Casadesus-Masanell, Ramon, and Akiko Saito. "IBJ, Inc. (A): Seeking Matrimony in Japan." Harvard Business School Case 724-356, September 2023. (Revised September 2024.)
  • 2024
  • Working Paper

Trade Policy in the Shadow of Conflict: The Case of Dual-use Goods

By: Maxim Alekseev and Xinyue Lin
Policymakers increasingly use trade instruments to address national security concerns. This paper studies optimal policy for dual-use goods, items with both military and civilian applications. We begin by documenting that regulation and trade flows of dual-use goods... View Details
Keywords: Policy; National Security; Trade; Taxation; Financial Instruments; Macroeconomics
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Alekseev, Maxim, and Xinyue Lin. "Trade Policy in the Shadow of Conflict: The Case of Dual-use Goods." Working Paper, October 2024.
  • Research Summary

Overview

By: Feng Zhu
Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details
  • June 2024 (Revised August 2024)
  • Case

Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard

By: Tatiana Sandino and Samuel Grad
Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the... View Details
Keywords: Balanced Scorecard; Restructuring; Training; Supply Chain Management; Distribution; E-commerce; Business Model; Business Plan; Decision Choices and Conditions; Marketing Strategy; Alignment; Brands and Branding; Negotiation; Joint Ventures; Strategic Planning; Salesforce Management; Competition; Retail Industry; Consumer Products Industry; Beauty and Cosmetics Industry; India
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Sandino, Tatiana, and Samuel Grad. "Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard." Harvard Business School Case 124-107, June 2024. (Revised August 2024.)
  • 2009
  • Article

The Dynamics of Silencing Conflict

By: Leslie Perlow and Nelson Repenning
In many organizations, when people perceive a difference with another they often do not fully express themselves. Despite creating innumerable problems, silencing conflict is a persistent phenomenon. While the antecedents of acts of silence are well documented, little... View Details
Keywords: Interpersonal Communication; Management Style; Conflict Management; Societal Protocols
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Perlow, Leslie, and Nelson Repenning. "The Dynamics of Silencing Conflict." Research in Organizational Behavior 29 (2009): 195–223.
  • 12 Mar 2008
  • Working Paper Summaries

Allocating Marketing Resources

Keywords: by Sunil Gupta & Thomas J. Steenburgh
  • 03 Nov 2011
  • Working Paper Summaries

Pricing and Efficiency in the Market for IP Addresses

Keywords: by Benjamin Edelman & Michael Schwarz; Publishing
  • April 2024
  • Case

Qualcomm, Inc. in 2024

By: David B. Yoffie and Sarah von Bargen
Qualcomm was facing a new era in 2024. After a judge’s adverse anti-trust decision almost destroyed Qualcomm’s business model, the company was victorious on appeal. The new CEO was optimistic about new growth opportunities in technologies such as 5G, AI, and augmented... View Details
Keywords: Business Model; Lawsuits and Litigation; Growth and Development Strategy; Organizational Change and Adaptation; Valuation; Business Strategy; Technology Industry; United States; China
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Yoffie, David B., and Sarah von Bargen. "Qualcomm, Inc. in 2024." Harvard Business School Case 724-477, April 2024.
  • November–December 2018
  • Article

Online Network Revenue Management Using Thompson Sampling

By: Kris J. Ferreira, David Simchi-Levi and He Wang
We consider a network revenue management problem where an online retailer aims to maximize revenue from multiple products with limited inventory constraints. As common in practice, the retailer does not know the consumer's purchase probability at each price and must... View Details
Keywords: Online Marketing; Revenue Management; Revenue; Management; Marketing; Internet and the Web; Price; Mathematical Methods
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Ferreira, Kris J., David Simchi-Levi, and He Wang. "Online Network Revenue Management Using Thompson Sampling." Operations Research 66, no. 6 (November–December 2018): 1586–1602.
  • October 2005
  • Case

Intel Corporation 2005

By: David B. Yoffie and Michael Slind
Buoyed by strong recent sales growth but humbled by failed strategic bets and other missteps, Intel in 2005 initiated a major reorganization. Under its new CEO, Paul Otellini, the company shifted toward a "platform" model, inspired by the success of its Centrino... View Details
Keywords: Restructuring; Alignment; Business Strategy; Competitive Strategy; Corporate Strategy; Semiconductor Industry
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Yoffie, David B., and Michael Slind. "Intel Corporation 2005." Harvard Business School Case 706-437, October 2005.
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