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  • All HBS Web  (34,595)
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  • 2010
  • Working Paper

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

By: Doug J. Chung, Thomas J. Steenburgh and K. Sudhir
We estimate a dynamic structural model of sales force response to a bonus based compensation plan. The paper has two main methodological innovations: First, we implement empirically the method proposed by Arcidiacono and Miller (2010) to accommodate unobserved latent... View Details
Keywords: Compensation and Benefits; Performance Productivity; Mathematical Methods; Salesforce Management; Motivation and Incentives
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Chung, Doug J., Thomas J. Steenburgh, and K. Sudhir. "Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans." Harvard Business School Working Paper, No. 11-041, October 2010.

    What's the Right Kind of Bonus to Motivate Your Sales Force?

    Companies typically compensate their sales force by using some combination of salary, commission, and bonuses, but executives are often unsure which incentives provide the best motivation.  Should bonuses be tied to quotas or should they be given unconditionally?  Is... View Details
    • Apr 12 2018
    • Interview

    The Path to High-Performance Sales

    • 01 Oct 2022
    • News

    Selling With Service: Five Sales Lessons From A Harvard Business School Professor

    • August 1985 (Revised December 1987)
    • Case

    Waters Chromatography Division: U.S. Field Sales (A)

    Provides background information on the high performance liquid chromatography (HPLC) industry and the Waters Chromatography Division, an operation engaged in the development, manufacture and sale of HPLC instrument systems and chemical products. An overview of Waters'... View Details
    Keywords: Marketing; Sales; Technology Industry
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    Bonoma, Thomas V. "Waters Chromatography Division: U.S. Field Sales (A)." Harvard Business School Case 586-011, August 1985. (Revised December 1987.)
    • 02 Oct 2014
    • News

    Does Your Sales Team Know Your Strategy?

    • 19 Jul 2018
    • News

    Research Says This Type of Video Closes More B2B Sales

    • August 1985 (Revised August 1987)
    • Supplement

    Waters Chromatography Division: U.S. Field Sales (B)

    Presents a sequel to the (A) case, which features a diary-style account of "a day in the field" with Ray Burnett, a field sales representative for Waters Chromatography Division. View Details
    Keywords: Sales; Technology Industry
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    Bonoma, Thomas V. "Waters Chromatography Division: U.S. Field Sales (B)." Harvard Business School Supplement 586-012, August 1985. (Revised August 1987.)
    • 2021
    • Working Paper

    The Emergence of Mafia-like Business Systems in China

    By: Meg Rithmire and Hao Chen
    A large literature on state-business relations in China has examined the political role of capitalists and collusion between the state and the private sector. This paper contributes to that literature, and our understanding of the internal differentiation among China’s... View Details
    Keywords: China's Political Economy; State-business Relations; Business Groups; Financial Systems; Economy; Government and Politics; Business and Government Relations; Finance; System; China
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    Rithmire, Meg, and Hao Chen. "The Emergence of Mafia-like Business Systems in China." Harvard Business School Working Paper, No. 21-098, March 2021.
    • August 1978
    • Exercise

    Mediating in Negotiations for the Sale of a Firm

    By: Howard Raiffa
    Keywords: Negotiation; Acquisition
    Citation
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    Raiffa, Howard. "Mediating in Negotiations for the Sale of a Firm." Harvard Business School Exercise 179-025, August 1978.
    • 29 Jul 2024
    • News

    Revenue Psychology: Exploring the Behavioral Science of Sales Incentives

    • 2015
    • Book

    The Impact of Globalization on Argentina and Chile: Business Enterprises and Entrepreneurship

    By: Geoffrey Jones and Andrea Lluch
    This book compares the effects of globalization on two Latin American countries, Argentina and Chile, over time. The chapters examine the impact of multinationals, the growth of business groups, and the conflicted relations between business and government. The book... View Details
    Keywords: Entrepreneurs; Business Groups; Entrepreneurship; Business History; Globalization; Growth and Development; Agriculture and Agribusiness Industry; Banking Industry; Food and Beverage Industry; Chemical Industry; Energy Industry; Mining Industry; Latin America; Argentina; Chile
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    Jones, Geoffrey, and Andrea Lluch, eds. The Impact of Globalization on Argentina and Chile: Business Enterprises and Entrepreneurship. Northampton, MA: Edward Elgar Publishing, 2015.
    • July 2020
    • Technical Note

    Digital Natives Growing Without a Sales Force

    By: Das Narayandas, Michael Norris and Amram Migdal
    This brief case describes the rise of so-called digital natives (also called born-in-digital) in the 2000s and 2010s that successfully grew without a sales force. The case highlights the emergence of business-to-business Internet and cloud-based companies and their... View Details
    Keywords: Government Administration; Crisis Management; Health; Health Pandemics; Innovation and Invention; Innovation Leadership; Innovation Strategy; Technological Innovation; Social Issues; Information Technology; Mobile and Wireless Technology; Applications and Software; Technology Adoption; Information Technology Industry; Australia; North and Central America; United States; Illinois; Chicago; California; San Francisco
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    Narayandas, Das, Michael Norris, and Amram Migdal. "Digital Natives Growing Without a Sales Force." Harvard Business School Technical Note 521-019, July 2020.
    • June 2002
    • Article

    Control Implications of Worker Identification with Firm Sales Success

    By: M. G. Alles and S. Datar
    Keywords: Sales; Success; Employees
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    Alles, M. G., and S. Datar. "Control Implications of Worker Identification with Firm Sales Success." Management Accounting Research 13, no. 2 (June 2002): 173–190.
    • March 1990 (Revised October 1999)
    • Case

    Mary Kay Cosmetics: Sales Force Incentives (A)

    By: Robert L. Simons and Hilary Weston
    Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details
    Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States
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    Simons, Robert L., and Hilary Weston. "Mary Kay Cosmetics: Sales Force Incentives (A)." Harvard Business School Case 190-103, March 1990. (Revised October 1999.)
    • Article

    The Emergence of Mafia-like Business Systems in China

    By: Meg Rithmire and Hao Chen
    A large body of literature on state–business relations in China has examined the political role of capitalists and collusion between the state and the private sector. This paper contributes to that literature and understanding of the internal differentiation among... View Details
    Keywords: China's Political Economy; State-business Relations; Business Groups; Financial System; Business and Government Relations; Finance; Economic Systems; China
    Citation
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    Rithmire, Meg, and Hao Chen. "The Emergence of Mafia-like Business Systems in China." China Quarterly 248 (December 2021): 1037–1058.
    • 30 Jun 2019
    • Working Paper Summaries

    The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training

    Keywords: by Doug J. Chung, Byungyeon Kim, and Byoung G. Park

      The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training

      This study provides a comprehensive model of an agent’s behavior in response to multiple sales management instruments, including compensation, recruiting/termination, and training. The model takes into account many of the key elements that constitute a realistic... View Details
      • 22 Aug 2017
      • News

      Find the Right Metrics for Your Sales Team

      • August 22, 2017
      • Article

      Find the Right Metrics for Your Sales Team

      By: Frank V. Cespedes and Robert Marsh
      This article reports the results of a survey of key performance indicators (KPIs) used by more than 800 sales groups across industries. The most common KPIs are closed deals and salesperson performance against quota, which, on average, firms measure monthly. But a... View Details
      Keywords: Sales; Performance Evaluation; Measurement and Metrics; Salesforce Management
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      Cespedes, Frank V., and Robert Marsh. "Find the Right Metrics for Your Sales Team." Harvard Business Review (website) (August 22, 2017).
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