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Is the Digital Transformation Certificate Right for You?

flexible, so you can choose programs that are most meaningful for your business and your role. This enables you to create the specific learning path that is right for you. Brahma Vella receiving his Digital Transformation Certificate from... View Details

December 2009
Article

Who Owns Metrics?: Building a Bill of Rights for Online Advertisers

By: Benjamin Edelman

I offer five rights to protect advertisers from increasingly powerful ad networks-avoiding fraudulent charges for services not rendered, guaranteeing data portability so advertisers get the best possible value, and assuring price transparency so advertisers know what... View Details

Keywords: Online Advertising; Crime and Corruption; Price; Measurement and Metrics; Technology Networks; Value; Advertising Industry

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July 2017
Article

Intellectual Property Rights Protection, Ownership, and Innovation: Evidence from China

By: Lily Fang, Josh Lerner and Chaopeng Wu

Using a difference-in-difference approach, we study how intellectual property right (IPR) protection affects innovation in China in the years around the privatizations of state-owned enterprises (SOEs). Innovation increases after SOE privatizations, and this increase... View Details

Keywords: Patents; Privatization; State Ownership; Trademarks; Copyright; Innovation and Invention; China

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2005
Contribution

Property Rights in Crisis: Managers and Rescue

By: Nien-he Hsieh

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September 1993
Supplement

Manufacturing at ALZA: The Right Prescription? (C)

By: Dorothy A. Leonard

ALZA, a drug delivery company, considers marketing its own and other companies' products. The primary issue is whether to build an internal sales force focused on a few niche markets, to finance a sales force through alliances, or to acquire a marketing company. View Details

Keywords: Mergers and Acquisitions; Product Marketing; Alliances; Research and Development; Salesforce Management; Business Strategy; Pharmaceutical Industry

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June 2004
Article

Mapping Backward: Negotiating in the Right Sequence

By: James K. Sebenius

Keywords: Negotiation

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24 Aug 2015
News

What Facebook’s Anti-Bias Training Program Gets Right

20 May 2015
News

The Right Way to Brag About Yourself

29 Oct 2014
News

The Value of Keeping the Right Customers

07 Jun 2021
News

Are you the right kind of stressed?

22 May 2021
News

Why It’s Hard to Hire Right Now

31 May 2021
News

Is a Nonprofit Job Right for You?

20 Jul 2021
News

Racial Diversity and Racial Policy Preferences: The Great Migration and Civil Rights

15 Oct 2008
Working Paper Summaries

The Artful Dodger: Answering the Wrong Question the Right Way

Keywords: by Todd Rogers & Michael I. Norton

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

Because pricing is such a difficult and complex arena, it has confounded sales and marketing executives and scholars for centuries. In no other marketing element is the two-sided conflict and cooperation nature of the buyer-seller relationship made so clear. Part of... View Details

Keywords: by Benson Shapiro; Manufacturing

14 Apr 2008
Research & Ideas

The Surprising Right Fit for Software Testing

If there is one job that many software analysts and programmers cannot stand, it is testing software on the path to launch. The grinding concentration and repetitive nature of the tasks serve to drive many techies around the bend. Testing—due in no small part to the... View Details

Keywords: by Martha Lagace; Video Game; Web Services; Computer

November 2021 (Revised May 2022)
Case

West Virginia: Finding the Right Path Forward

By: Matthew C. Weinzierl, Christine Keung and Reggie Smith

Once at the center of the American economy, the state of West Virginia had seen decades of decline as its coal industry fell on hard times. With beautiful but challenging topography, a proud but shrinking population, and a new scourge of the opioid epidemic, the... View Details

Keywords: Population Health; Geographic Location; Economic Slowdown and Stagnation; Problems and Challenges; Social Issues; West Virginia

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September 1993
Case

Manufacturing at ALZA: The Right Prescription? (A)

By: Dorothy A. Leonard

ALZA, a company specializing in drug delivery systems such as transdermal patches, considers manufacturing its own products. Until now, the company has conducted research and development on its patented system but has then licensed the technology to client-partner... View Details