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Show Results For
- All HBS Web
(2,945)
- People (4)
- News (669)
- Research (1,688)
- Events (21)
- Multimedia (31)
- Faculty Publications (976)
- 25 Apr 2014
- News
Promoting strong ties between U.S. and China will benefit the world
Former US Treasury Secretary Henry M. Paulson, Jr. (MBA 1970) talks about his efforts to promote positive US-China relations. (Published April 2014) View Details
- 2014
- Chapter
Reframing Hierarchical Interactions as Negotiations to Promote Change in Health Care Systems
By: Patricia Satterstrom, Jeff Polzer and Robert Wei
Satterstrom, Patricia, Jeff Polzer, and Robert Wei. "Reframing Hierarchical Interactions as Negotiations to Promote Change in Health Care Systems." Chap. 18 in Handbook of Conflict Management Research, edited by Oluremi B. Ayoko, Neal M. Ashkansy, and Karen Jehn, 291–307. Edward Elgar Publishing, 2014.
- 2001
- Working Paper
Promoting Experimentation in Organizational Knowledge Creation: Effects of Status, Values and Rewards
By: Fiona Lee, Amy C. Edmondson, Stefan Thomke and Monica Worline
- 25 May 2020
- News
For Kenny Chesney and Others, Promotion in a Pandemic Is a Quandary
- February 2011
- Case
Barceló Hotels and Resorts (A)
By: John T. Gourville and Marco Bertini
Barcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio... View Details
Keywords: Brand Management; Sales Promotions; Brands and Branding; Price; Strategy; Corporate Strategy; Accommodations Industry
Gourville, John T., and Marco Bertini. "Barceló Hotels and Resorts (A)." Harvard Business School Case 511-108, February 2011.
- July 2020
- Article
Tell It Like It Is: When Politically Incorrect Language Promotes Authenticity
By: J. Schroeder, M. Rosenblum and F. Gino
When a person’s language appears political—such as being politically correct or incorrect—it can influence fundamental impressions of him or her. Political correctness is “using language or behavior to seem sensitive to others’ feelings, especially those others who... View Details
Schroeder, J., M. Rosenblum, and F. Gino. "Tell It Like It Is: When Politically Incorrect Language Promotes Authenticity." Journal of Personality and Social Psychology 119, no. 1 (July 2020): 75–103.
- Article
Long Term Impact of Promotion and Advertising on Consumer Brand Choice
By: Carl Mela, Sunil Gupta and Donald R. Lehmann
Keywords: Product Marketing; Advertising; Brands and Branding; Decision Choices and Conditions; Customers
Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of American Marketing Association. Marketing Communications Special Interest Group Best Paper Award presented by American Marketing Association. Winner of Marketing Science Institute Best Paper Award To honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought presented by Marketing Science Institute. Winner of Paul E. Green Award For the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research presented by American Marketing Association Foundation. Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association.)
- July 1991
- Supplement
Retail Promotional Pricing: When Is a Sale Really a Sale? (B)
Provides the court's decision in the May D&F case, and updates the controversy surrounding high-low retail pricing. View Details
Ortmeyer, Gwendolyn K. "Retail Promotional Pricing: When Is a Sale Really a Sale? (B)." Harvard Business School Supplement 591-112, July 1991.
- 1987
- Book
Advertising and Promotion Management: A Manager's Guide to Theory & Practice
By: Paul Farris and John A. Quelch
- 2000
- Other Unpublished Work
Marketing a Country: Promotion as a Tool for Attracting Foreign Investment
By: Louis T Wells Jr and A. Wint
Wells, Louis T., Jr, and A. Wint. "Marketing a Country: Promotion as a Tool for Attracting Foreign Investment." Foreign Investment Advisory Service Occasional Paper, International Finance Corporation, Washington, D.C., 2000. (This is a revised version of the author's earlier monograph by the same title, originally published in 1991 as Occasional Paper No. 1. The original version has been published in French, Spanish, Chinese, and Arabic.)
- 2022
- Working Paper
Feeling Seen: Leader Eye Gaze Promotes Psychological Safety, Participation, and Voice
By: Nicole Abi-Esber, Alison Wood Brooks and Ethan Burris
Psychological safety is a hallmark of effective team functioning. Although prior work shows that characteristics of the leader influence employee judgments of psychological safety (and subsequent decisions to speak up), we know very little about “the specific behaviors... View Details
Keywords: Eye Gaze; Psychological Safety; Voice; Participation; Nonverbal Behavior; Verbal Behavior; Ostracism; Conversation; Groups; Groups and Teams; Social Psychology; Safety; Leadership; Behavior
Abi-Esber, Nicole, Alison Wood Brooks, and Ethan Burris. "Feeling Seen: Leader Eye Gaze Promotes Psychological Safety, Participation, and Voice." Harvard Business School Working Paper, No. 22-048, January 2022.
- 1983
- Book
Advertising and Promotion Management: A Manager's Guide to Theory & Practice
By: Paul W. Farris and J. A. Quelch
Farris, Paul W., and J. A. Quelch. Advertising and Promotion Management: A Manager's Guide to Theory & Practice. Radnor, PA: Chilton Book Company, 1983.
- November 1988
- Article
Impact of Sales Promotions on When, What, and How Much to Buy
By: Sunil Gupta
Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association.)
- Article
Returnable Reciprocity: Returnable Gifts Are More Effective than Unreturnable Gifts at Promoting Virtuous Behaviors
By: J.J. Zlatev and Rogers, T.
Increasing virtuous behaviors, such as initiating healthy habits, is an important goal for policymakers and social scientists. To promote compliance with requests to perform virtuous behaviors, we study “returnable reciprocity.” Whereas traditional reciprocity involves... View Details
Keywords: Nudges; Reciprocity; Want-should Conflicts; Wellness; Health; Behavior; Change; Well-being
Zlatev, J.J., and Rogers, T. "Returnable Reciprocity: Returnable Gifts Are More Effective than Unreturnable Gifts at Promoting Virtuous Behaviors." Organizational Behavior and Human Decision Processes 161, Supplement (November 2020): 74–84.
- January 2017 (Revised January 2017)
- Case
Susan Cassidy at Bertram Gilman International
By: Jeffrey T. Polzer and Michael Norris
In 2016, Susan Cassidy, VP of sales and marketing for the packaged foods division at CPG firm Bertram Gilman International, has to make a promotion decision. Should she choose the person she has been grooming for the position or another candidate recommended by central... View Details
Keywords: People Analytics; Algorithms; Promotion Decision; Human Resources; Business Processes; Consumer Products Industry; United States
Polzer, Jeffrey T., and Michael Norris. "Susan Cassidy at Bertram Gilman International." Harvard Business School Case 417-053, January 2017. (Revised January 2017.)
- 05 Oct 2017
- Cold Call Podcast
How to Promote Home Delivery of Prescription Drugs? Give Employees a 'Nudge'
- 2021
- Case
Starbucks: Opposing a Local Tax to Address Homelessness while Promoting Social Justice
By: Andrew J. Hoffman
In 2018, the Seattle City Council unanimously voted 9-0 for a tax that would require companies whose annual revenue surpassed $20 million to pay the city $275 per employee per year. The tax money would then be used to combat homelessness in Seattle. In response,... View Details
Keywords: Taxation; City; Welfare; Wealth and Poverty; Corporate Social Responsibility and Impact; Seattle
Hoffman, Andrew J. "Starbucks: Opposing a Local Tax to Address Homelessness while Promoting Social Justice." William Davidson Institute Case 3-330-494, 2021.
- August 1999
- Article
Impediments to Promoting Backward Linkages from the Garment Industry in Sri Lanka
By: Saman Kelegama and C. Fritz Foley
Kelegama, Saman, and C. Fritz Foley. "Impediments to Promoting Backward Linkages from the Garment Industry in Sri Lanka." World Development 27, no. 8 (August 1999): 1445–1460.
- 1992
- Chapter
Gestion du Risque de Taux appliqué au Métier de la Promotion Immobilière
By: Marc L Bertoneche and D. Jacquet