Publications

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04 Dec 2018
First Look

New Research and Ideas, December 4, 2018

certification programs are understandable and largely predictable if the ideas, interests, and power of key actors are accurately assessed. When alignment View Details

Keywords: Dina Gerdeman

11 Sep 2018
First Look

New Research and Ideas, September 11, 2018

demand information that the dealer obtains through the initial assessment and subsequent learning in the selling process. With the dealer's average net profit per car in the estimation sample being around... View Details

Keywords: Dina Gerdeman

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

We note that quality and process improvement programs are like teaching people how to fish. Strategy maps and scorecards teach people where to fish. Another pitfall occurs when... View Details

Keywords: by Martha Lagace

19 Dec 2023
Research & Ideas

$15 Billion in Five Years: What Data Tells Us About MacKenzie Scott’s Philanthropy

for now we focused on the recipients as a lens to evaluate the underlying strategy: who they are, where they are, and what causes they support. To create benchmarks, we merged tax data for 554,000... View Details

Keywords: by Matthew Lee, Brian Trelstad, and Ethan Tran

June 2012 (Revised August 2013)
Case

Driving Towards a Disruption?

By: Willy Shih and William Noble

As Clayton Christensen drove to the studio to deliver an online executive education class, he pondered the future of management education. How big a threat did online degree programs, corporate universities, and other innovations in the delivery of management training... View Details

Keywords: Disruptive Technology; Performance Trajectories; Disruptive Innovations; Business Education; Business School; Internet And Online Services Industries; Disruptive Innovation; Higher Education; Corporate Strategy; Internet; Performance; Education Industry; Boston

19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55860 in press Journal of Consumer Psychology The Feeling of Not Knowing It All By: Yang, Haiyang, Ziv Carmon, Dan Ariely, and Michael I. Norton Abstract—How do consumers View Details

Keywords: Dina Gerdeman

September–October 2017
Article

The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests

By: Ron Kohavi and Stefan Thomke

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details

Keywords: Experiments; A/B Testing; Research; Consumer Behavior

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03 Jul 2018
First Look

New Research and Ideas, July 3, 2018

positions. To enable such assessments, firms must become as transparent about their corporate political responsibility (CPR) as their corporate social responsibility (CSR). For their part, rating systems must demand such information from firms View Details

Keywords: Dina Gerdeman

October 2016
Article

Technical Debt and System Architecture: The Impact of Coupling on Defect-related Activity

By: Alan MacCormack and Daniel J. Sturtevant

Technical debt is created when design decisions that are expedient in the short-term increase the costs of maintaining and adapting this system in future. An important component of technical debt relates to decisions about system architecture. As systems grow and... View Details

Keywords: Information Infrastructure; Performance Efficiency; Applications and Software; Infrastructure

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August 1984 (Revised October 1992)
Background Note

Marketing Implementation

By: John A. Quelch

Describes a framework for evaluating marketing implementation problems and assesses the interfaces between marketing strategy and implementation. View Details

Keywords: Marketing Strategy

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

not to give. Managers of nonprofit organizations should carefully assess this tension when determining if and how to provide information on their performance metrics. Publisher's link:... View Details

Keywords: Dina Gerdeman

September 1992 (Revised August 2004)
Case

Martin Marietta: Managing Corporate Ethics (A)

By: Lynn S. Paine

Senior managers at Martin Marietta are considering two questions: how to assess the company's seven-year-old ethics program; and how to deal with employees' fear of retribution--real or imagined--for alerting the corporate ethics office to potential problems. The case... View Details

Keywords: Ethics; Resignation and Termination; Employees; Law; Business or Company Management; Programs

November 2015 (Revised May 2016)
Case

Aspiring Minds

By: Karim R. Lakhani, Marco Iansiti and Christine Snively

By 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning... View Details

Keywords: Information Technology; Strategy; Higher Education; Technological Innovation; Employment; Technology Industry; India; China

November 2019
Article

When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects

By: Jon M. Jachimowicz, Shannon Duncan, Elke U. Weber and Eric J. Johnson

When people make decisions with a pre-selected choice option—a “default”—they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide... View Details

Keywords: Choice Architecture; Defaults; Default Effects; Decision Making; Behavior; Analysis

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17 Jun 2009
Working Paper Summaries

Innovation Communication in Multicultural Networks: Deficits in Inter-cultural Capability and Affect-based Trust as Barriers to New Idea Sharing in Inter-Cultural Relationships

Keywords: by Roy Y.J. Chua & Michael W. Morris

20 Mar 2018
First Look

First Look at New Research and Ideas, March 20, 2018

the duration and size of price changes using scraped data collected from 181 retailers in 31 countries. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52241 March–April 2018 Harvard Business Review Why Compliance View Details

Keywords: Sean Silverthorne

September 2023 (Revised September 2024)
Technical Note

Measuring and Managing Social Impact

By: Brian Trelstad, Gerald Chertavian and Susan Pinckney

A brief overview of how to measure social impact at nonprofits, social organizations, and impact investments. View Details

Keywords: Analysis; Change; Transformation; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Forecasting and Prediction; Public Sector; Entrepreneurship; Social Entrepreneurship; Fairness; Entrepreneurial Finance; Governance; Governing and Advisory Boards; Policy; Innovation and Management; Knowledge Acquisition; Knowledge Use and Leverage; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Analysis, Tools, and Techniques; Management Practices and Processes; Resource Allocation; Measurement and Metrics; Standards; Strength and Weakness; Mission and Purpose; Success; Performance; Performance Evaluation; Philanthropy and Charitable Giving; Strategic Planning; Programs; Risk and Uncertainty; Social Enterprise; Non-Governmental Organizations; Social Issues; United States