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    • All HBS Web  (579)
      • Faculty Publications  (206)

      Prof. Geoffrey JonesRemove Prof. Geoffrey Jones →

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      • 2006
      • Working Paper

      Schumpeter's Plea: Rediscovering History and Relevance in the Study of Entrepreneurship

      By: Geoffrey Jones and Rohit Daniel Wadhwani
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      Jones, Geoffrey, and Rohit Daniel Wadhwani. "Schumpeter's Plea: Rediscovering History and Relevance in the Study of Entrepreneurship." Harvard Business School Working Paper, No. 06-036, February 2006.
      • August 2005 (Revised January 2012)
      • Case

      McKinsey and the Globalization of Consultancy

      By: Geoffrey G. Jones and Alexis Lefort
      Considers McKinsey's strategy during the first stage of the globalization of the management consultancy industry between the 1950s and 1973. Briefly reviews the history of management consulting before considering the factors that led McKinsey to open its first... View Details
      Keywords: History; Demand and Consumers; Strategy; Globalized Firms and Management; Service Operations; Consulting Industry
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      Jones, Geoffrey G., and Alexis Lefort. "McKinsey and the Globalization of Consultancy." Harvard Business School Case 806-035, August 2005. (Revised January 2012.)
      • July 2005 (Revised April 2007)
      • Teaching Note

      Brazil at the Wheel (TN)

      By: Geoffrey G. Jones
      Teaching Note to (9-804-080). View Details
      Keywords: Brazil
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      Jones, Geoffrey G. "Brazil at the Wheel (TN)." Harvard Business School Teaching Note 806-033, July 2005. (Revised April 2007.)
      • July 2005 (Revised August 2007)
      • Teaching Note

      Making China Beautiful: Shiseido and the China Market (TN)

      By: Geoffrey G. Jones
      Teaching Note to (9-805-003). View Details
      Keywords: China
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      Jones, Geoffrey G. "Making China Beautiful: Shiseido and the China Market (TN)." Harvard Business School Teaching Note 806-027, July 2005. (Revised August 2007.)
      • July 2005
      • Teaching Note

      Multinational Corporations in Apartheid-Era South Africa: The Issue of Reparations (TN)

      By: Geoffrey G. Jones
      Teaching Note to (9-804-027). View Details
      Keywords: Lawsuits and Litigation; Globalized Firms and Management; South Africa
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      Jones, Geoffrey G. "Multinational Corporations in Apartheid-Era South Africa: The Issue of Reparations (TN)." Harvard Business School Teaching Note 806-034, July 2005.
      • July 2005
      • Teaching Note

      Globalizing Consumer Durables: Singer Sewing Machine before 1914 (TN)

      By: Geoffrey G. Jones
      Teaching Note to (9-804-001). View Details
      Keywords: Global Strategy; Multinational Firms and Management; Factories, Labs, and Plants; Investment; Sales; Entrepreneurship; Success; Production; Marketing; Manufacturing Industry; United States; Russia; Scotland
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      Jones, Geoffrey G. "Globalizing Consumer Durables: Singer Sewing Machine before 1914 (TN)." Harvard Business School Teaching Note 806-026, July 2005.
      • July 2005 (Revised October 2006)
      • Case

      Global Fun: The Internationalization of Theme Parks

      By: Geoffrey G. Jones and Steven Shaheen
      A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the... View Details
      Keywords: Private Equity; Globalized Markets and Industries; Globalized Firms and Management; Global Strategy; Entertainment and Recreation Industry; Germany; Tokyo; Great Britain; Denmark; United States; Paris
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      Jones, Geoffrey G., and Steven Shaheen. "Global Fun: The Internationalization of Theme Parks." Harvard Business School Case 806-018, July 2005. (Revised October 2006.)
      • 2005
      • Book

      Renewing Unilever: Transformation and Tradition

      By: Geoffrey Jones
      This book examines the history of Unilever over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand... View Details
      Keywords: Business History; Decision Making; Organizational Culture; Globalization; Transformation; Human Resources; Business Strategy; Brands and Branding; Innovation and Invention; Consumer Products Industry
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      Jones, Geoffrey. Renewing Unilever: Transformation and Tradition. Oxford: Oxford University Press, 2005.
      • June 2005 (Revised January 2008)
      • Case

      Good Technology: Empowering Mobility Around the Globe (A)

      By: Geoffrey G. Jones and Adam Minnick
      Describes the global growth of Good Technology, a Silicon Valley start-up in wireless handheld computing software and service. Reviews the evaluation of wireless standards, the emergence of the world wireless market for voice and data, and the growth of the major firms... View Details
      Keywords: Business Startups; Entrepreneurship; Globalized Firms and Management; Partners and Partnerships; Expansion; Wireless Technology; Communications Industry; Technology Industry; California
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      Jones, Geoffrey G., and Adam Minnick. "Good Technology: Empowering Mobility Around the Globe (A)." Harvard Business School Case 805-139, June 2005. (Revised January 2008.)
      • June 2005 (Revised July 2009)
      • Supplement

      Good Technology: Empowering Mobility around the Globe (B)

      By: Geoffrey G. Jones and Adam Minnick
      Supplements the (A) case. View Details
      Keywords: Information Technology; Globalization
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      Jones, Geoffrey G., and Adam Minnick. "Good Technology: Empowering Mobility around the Globe (B)." Harvard Business School Supplement 805-140, June 2005. (Revised July 2009.)
      • May 2005 (Revised September 2015)
      • Case

      Hans Wilsdorf and Rolex

      By: Geoffrey Jones and Alexander Atzberger
      Explores the creation of the Rolex watch by Hans Wilsdorf. Provides a case study of how one of the world's leading luxury brands was created and, more generally, provides a vehicle for exploring the competitive advantage of Switzerland in watchmaking (and other... View Details
      Keywords: Entrepreneurship; Geographic Location; Brands and Branding; Luxury; Competitive Advantage; Consumer Products Industry; Switzerland
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      Jones, Geoffrey, and Alexander Atzberger. "Hans Wilsdorf and Rolex." Harvard Business School Case 805-138, May 2005. (Revised September 2015.)
      • May 2005 (Revised October 2022)
      • Case

      The Octopus and the Generals: The United Fruit Company in Guatemala

      By: Geoffrey Jones and Marcelo Bucheli
      Examines the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. Over the previous half century, United Fruit had built a large vertically integrated tropical fruit business that owned large banana... View Details
      Keywords: Developing Countries and Economies; Multinational Firms and Management; Policy; International Relations; Business History; Business and Government Relations; Central America; Guatemala; United States
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      Jones, Geoffrey, and Marcelo Bucheli. "The Octopus and the Generals: The United Fruit Company in Guatemala." Harvard Business School Case 805-146, May 2005. (Revised October 2022.)
      • May 2005 (Revised December 2022)
      • Case

      Aristotle Onassis and the Greek Shipping Industry

      By: Geoffrey Jones and Paul Gomopoulos
      Examines the career of Aristotle Onassis and his creation of one of the world's largest shipping companies between 1945 and 1973. Explores the role of ethnic and family networks in Greek shipping and how Onassis was able to penetrate this system despite being an... View Details
      Keywords: Networks; Ethnicity; Family Business; Innovation Strategy; Management Succession; Competitive Advantage; Personal Development and Career; Entrepreneurship; Shipping Industry; Greece
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      Jones, Geoffrey, and Paul Gomopoulos. "Aristotle Onassis and the Greek Shipping Industry." Harvard Business School Case 805-141, May 2005. (Revised December 2022.)
      • May 2005 (Revised January 2008)
      • Case

      Inniskillin and the Globalization of Icewine

      By: Geoffrey G. Jones and Jillian Hirasawa
      Deals with the growth of the icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine--a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic beverage industry in Canada and... View Details
      Keywords: Global Strategy; Globalized Markets and Industries; Marketing Strategy; Product Marketing; Luxury; Food and Beverage Industry; Canada
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      Jones, Geoffrey G., and Jillian Hirasawa. "Inniskillin and the Globalization of Icewine." Harvard Business School Case 805-129, May 2005. (Revised January 2008.)
      • February 2005
      • Article

      European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990

      By: Geoffrey Jones and Peter Miskell
      This article examines the role of the large Anglo-Dutch consumer products company in promoting European integration. It shows that Unilever contributed financially to campaigns to support the creation of the European Union, and its subsequent expansion, despite a... View Details
      Keywords: Horizontal Integration; Organizations; Policy; Expansion; Market Transactions; Geographic Location; Restructuring; Competition; Brands and Branding; Production; Capital Structure; Value; Consumer Products Industry; European Union; United States
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      Jones, Geoffrey, and Peter Miskell. "European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990." Economic History Review 58, no. 1 (February 2005): 113–139.
      • 2005
      • Book

      Multinationals and Global Capitalism: From the Nineteenth to the Twenty-First Century

      By: Geoffrey Jones
      This book provides an essential framework for understanding global business. It shows how entrepreneurs built a global economy in the nineteenth century by creating firms that pursued resources and markets across borders. It demonstrates how firms shifted strategies as... View Details
      Keywords: Capitalism; Multinational Firms and Management; Globalization; History; Economy; Trade; Strategy
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      Jones, Geoffrey. Multinationals and Global Capitalism: From the Nineteenth to the Twenty-First Century. Oxford: Oxford University Press, 2005.
      • August 2004 (Revised June 2008)
      • Case

      Debating the Expropriation of Mexican Oil

      By: Geoffrey G. Jones and R. Daniel Wadhwani
      In 1938, the Mexican government expropriated the assets of foreign oil companies. Explores the legal and moral arguments in favor of and against expropriation. View Details
      Keywords: Ethics; Globalized Firms and Management; Government and Politics; Business History; Lawfulness; Business and Government Relations; Energy Industry; Mexico
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      Jones, Geoffrey G., and R. Daniel Wadhwani. "Debating the Expropriation of Mexican Oil." Harvard Business School Case 805-011, August 2004. (Revised June 2008.)
      • 2004
      • Working Paper

      Bringing History into International Business

      By: Geoffrey Jones and Tarun Khanna
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      Jones, Geoffrey, and Tarun Khanna. "Bringing History into International Business." Harvard Business School Working Paper, No. 05-013, August 2004.
      • January 2004 (Revised August 2015)
      • Case

      Weetman Pearson and the Mexican Oil Industry (B)

      By: Geoffrey Jones and Lisa Bud-Freirman
      Supplements the (A) case. View Details
      Keywords: Business History; Entrepreneurship; Multinational Firms and Management; Business and Government Relations; Energy Industry; United Kingdom; Mexico; Arizona
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      Jones, Geoffrey, and Lisa Bud-Freirman. "Weetman Pearson and the Mexican Oil Industry (B)." Harvard Business School Case 804-086, January 2004. (Revised August 2015.)
      • January 2004
      • Article

      Corporate Venturing: The Origins of Unilever's Pregnancy Test

      By: Geoffrey Jones and Alison Kraft
      The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details
      Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain
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      Jones, Geoffrey, and Alison Kraft. "Corporate Venturing: The Origins of Unilever's Pregnancy Test." Business History 46, no. 1 (January 2004): 100–122.
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