Publications

Article

Long Term Impact of Promotion and Advertising on Consumer Brand Choice

By: Carl Mela, Sunil Gupta and Donald R. Lehmann

Keywords: Product Marketing; Advertising; Brands and Branding; Decision Choices and Conditions; Customers

19 Oct 2010
Working Paper Summaries

The Impact of Supply Learning on Customer Demand: Model and Estimation Methodology

Keywords: by Nathan Craig, Nicole DeHoratius & Ananth Raman; Apparel & Accessories; Fashion

February 2018 (Revised August 2018)
Case

OpenInvest

By: Shawn Cole, Boris Vallée and Nicole Tempest Keller

Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolios to their personal values in an automated way, for instance by screening out weapons manufacturers stocks or overweighting... View Details

Keywords: Fintech; Impact Investing; Investment Portfolio; Customization and Personalization; Technological Innovation; Social Issues; Growth and Development Strategy; Business Model; Financial Services Industry

20 Oct 2020
Blog Post

Exploring Technology and Public Impact Through the HBS/HKS Joint Degree Program

impact. Along the way, I’ve been able to develop my understanding through both coursework and extracurricular offerings at Harvard. My background in the tech industry Before HBS, I worked at Google, where I started in the rotational Associate View Details

December 2017
Article

Is There a Doctor in the House? Expert Product Users, Organizational Roles, and Innovation

By: Riitta Katila, Sruthi Thatchenkery, Michael Christensen and Stefanos A. Zenios

We explore the impact on innovation that professional end-users of a product have as inventors, executives, and board members in a young firm. In contrast to prior literature, which has emphasized technology roles, we put the spotlight on the executive and governance... View Details

Keywords: Innovation; User Innovation; Healthcare; Innovation and Management; Entrepreneurship; Medical Devices and Supplies Industry

September 2016 (Revised August 2018)
Case

Pi Investments

By: Vikram S. Gandhi and Tony L. He

Pi was a large family office pioneering the concept of 100% portfolio impact investing. Tasked with preserving capital, generating moderate returns and advancing the family’s social justice goals – Pi’s Managing Directors had to identify appropriate products across... View Details

Keywords: Investment Fund; Impact Investing; Investment Portfolio; Investment Funds

05 Mar 2019
Working Paper Summaries

The Impacts of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

Keywords: by Donald Ngwe, Kris J. Ferreira, and Thales Teixeira; Consumer Products; Consumer Products; Consumer Products

Web

Global Impact of the Collapse | Baker Library | Bloomberg Center | Harvard Business School

Introduction 1840s – 1880s General Merchants to Commodities Brokers 1880s – 1920s Investment Banking & Securities Underwriting 1920s – 1960s Investing in Emerging Industries 1850–1968 Lehman Brothers Family Partners 1960s – 2000s Leadership Transitions 2008 Bankruptcy... View Details

November 2023
Teaching Plan

Geely SEA: New Electric Vehicle Platforms

By: Willy Shih

Teaching Plan for HBS Case No. 622-001. Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized... View Details

Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Product Design; Product Development; Cost Management; Competitive Strategy; Industry Structures; Product Positioning; Auto Industry; China; Sweden

November 2014
Case

Nestlé SA, 2014

By: John R. Wells and Galen Danskin

In 2014, Nestlé was the largest producer of packaged foods and beverages in the world. 2013 revenues were $103.7 billion and operating profits $16.1 billion (15.5% of sales). The company owned 29 mega brands, each generating more than Euro 1 billion ($1.25 billion).... View Details

Keywords: Consumer Products; Acquisitions; Strategy; Goods and Commodities; Nutrition; Emerging Markets; Corporate Social Responsibility and Impact; Competitive Strategy; Consumer Products Industry; Europe

31 Jan 2012
Working Paper Summaries

Observation Bias: The Impact of Demand Censoring on Newsvendor Level and Adjustment Behavior

Keywords: by David F. Drake

17 Jun 2021
News

Investing in a Post-COVID World; Exploring the Pandemic’s Impact on Gender Equity

to dwell on failures?—but a highly successful one.” Mary Ann Byrnes (MBA 1984), CEO of Alto Impact Consulting in California, came away inspired. “This was a group of speakers that was unlike anything I’ve seen before,” she says. “World... View Details

Keywords: Margie Kelley

November 1998
Article

Global Strategy and Its Impact on Local Operations: Lessons from Gillette Singapore

By: Rosabeth M. Kanter and Thomas D. Dretler

Keywords: Global Range; Strategy; Local Range; Operations; Learning; Production; Consumer Products Industry; Singapore

November 1988
Article

Impact of Sales Promotions on When, What, and How Much to Buy

By: Sunil Gupta

Keywords: Sales; Product Marketing

August 2021 (Revised October 2024)
Case

Allbirds: Decarbonizing Fashion

By: Michael W. Toffel, Kenneth P. Pucker and Eren Kuzucu

The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details

Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California

2017
Working Paper

Management as a Technology?

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen

Are some management practices akin to a technology that can explain firm and national productivity, or do they simply reflect contingent management styles? We collect data on core management practices from over 11,000 firms in 34 countries. We find large cross-country... View Details

Keywords: Management Practices; Productivity; Competition; Management Practices and Processes; Performance Productivity

SSRN

Read Now

20 Mar 2000
Research & Ideas

No Place Like Home: America’s Housing Crisis and Its Impact on Business

it has with education and health care, using its influence, creativity, and resources to help address the issue. Decent, affordable, and stable housing is a basic human necessity; it is also a prerequisite for maintaining a productive... View Details

Keywords: by Garry Emmons; Construction; Real Estate

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

on which side you’re looking from.” It also expands the debate around similar practices in search-engine optimization. Just as marketers were able to figure out how to adjust product descriptions to rank higher in search engine... View Details

Keywords: by Ben Rand; Technology

2019
Working Paper

The Impact of Professionals' Contributions to Online Knowledge Communities on Their Workplace Knowledge Work

By: Hila Lifshitz - Assaf and Frank Nagle

Knowledge work is becoming increasingly challenging as pace of change in the knowledge frontier is increasing. Organizations have created multiple mechanisms to minimize knowledge gaps and increase learning such internal training, mentorship programs as well as... View Details

Keywords: Open Source; Future Of Work; Software Development; Knowledge Work; Online Community; Learning; Knowledge Sharing; Applications and Software; Open Source Distribution; Performance Productivity