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Show Results For
- All HBS Web
(1,366)
- People (2)
- News (209)
- Research (1,032)
- Events (5)
- Multimedia (2)
- Faculty Publications (545)
- November 2005 (Revised May 2007)
- Case
Leading Change at Simmons (A)
By: Tiziana E. Casciaro, Amy C. Edmondson, Stacy McManus and Kate Roloff
Explores the challenge of managing large-scale organizational change at Simmons, an old and established company that manufactures and distributes mattresses. The new CEO, Charlie Eitel, hired to turn the organization's performance around, considers whether to implement... View Details
Keywords: Organizational Change and Adaptation; Motivation and Incentives; Leading Change; Employee Relationship Management; Consumer Products Industry; Consumer Products Industry; United States
Casciaro, Tiziana E., Amy C. Edmondson, Stacy McManus, and Kate Roloff. "Leading Change at Simmons (A)." Harvard Business School Case 406-046, November 2005. (Revised May 2007.)
- 07 Nov 2014
- Working Paper Summaries
Do Experts or Collective Intelligence Write with More Bias? Evidence from Encyclopædia Britannica and Wikipedia
- Research Summary
The Politics of Food
By: Gunnar Trumbull
This project explores the origins and evolution of national food cultures, emphasizing the sources of variation in terms of quality, safety, and 'sophistication'. Comparing food cultures in postwar Italy, France, and America, I argue that distinctive national... View Details
- July 2009 (Revised August 2010)
- Case
Radiant Cosmetics: What's in a Pout?
By: Robert C. Pozen and Mary Ellen Webster Hammond
In 2006, Radiant Cosmetics president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item; how to... View Details
Keywords: Global Strategy; Globalized Markets and Industries; Intellectual Property; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Beauty and Cosmetics Industry
Pozen, Robert C., and Mary Ellen Webster Hammond. "Radiant Cosmetics: What's in a Pout?" Harvard Business School Case 310-003, July 2009. (Revised August 2010.)
- 17 Nov 2020
- News
2020’s Best Places to Shop on Black Friday
- February 2019 (Revised May 2021)
- Case
Electric Car Wars, 2018
By: John R. Wells and Benjamin Weinstock
Electric cars had long been championed by environmentalists as a superior solution to the internal combustion engine (ICE), but, despite large government incentives and strong pioneering efforts by a few automakers over the years, electric and hybrid cars and light... View Details
Keywords: Electric Vehicle; Electric Vehicles; Electricity; Electric Motors; Electric Power Generation; Electricity Usage; Electricity Distribution; Internal Combustion Vehicle; Auto Manufacturing; Automobile Manufacturing; Automotive Industry; Tesla; General Motors; History; Nissan; Innovation; Batteries; Battery; Subsidies; Government Initiatives; Government Incentives; Political Issues; Energy Generation; Production; Infrastructure; Innovation and Invention; Government Legislation; Global Range; Business History; Auto Industry; China
Wells, John R., and Benjamin Weinstock. "Electric Car Wars, 2018." Harvard Business School Case 719-470, February 2019. (Revised May 2021.)
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
information technology to directly match consumer demand to dispersed production by a collection of factories in China. This method of reaching customers should inspire any business that provides products or... View Details
- July 2000 (Revised November 2001)
- Case
Catalyst Medical Solutions
By: Amy C. Edmondson, Richard M.J. Bohmer and Naomi Atkins
Faced with a drop in the NASDAQ, four eHealth entrepreneurs must decide between two distribution strategies for their new company's technology. The team, comprised of three full-time resident physicians and an MBA, has developed software to enable electronic... View Details
Keywords: Product Development; Health Care and Treatment; Distribution; Strategy; Venture Capital; Applications and Software; Partners and Partnerships; Borrowing and Debt; Information Technology Industry; Service Industry
Edmondson, Amy C., Richard M.J. Bohmer, and Naomi Atkins. "Catalyst Medical Solutions." Harvard Business School Case 601-014, July 2000. (Revised November 2001.)
- November 2011
- Case
Four Products: Predicting Diffusion (2011)
An updated "Four Products" case. This 2011 version includes: sliced peanut butter, artificial dirt for thoroughbred race tracks, interactive tombstones, and stride-changing running shoes. These four products form the basis to assess the drivers of new product adoption.... View Details
Gourville, John T. "Four Products: Predicting Diffusion (2011)." Harvard Business School Case 512-047, November 2011.
- November 2018
- Case
Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning
Quelch, John A., and Katherine B. Hartman. "Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)." Harvard Business School Brief Case 919-513, November 2018.
- November 2020
- Teaching Note
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
- April 2008
- Case
Four Products: Predicting Diffusion (2008)
An updated "Four Products" case. This 2008 version includes: sliced peanut butter, foldable bicycle tires, high-end wooden puzzles, and artificial dirt for thoroughbred race tracks. These four products form the basis to assess the drivers of new product adoption. In... View Details
Keywords: Forecasting and Prediction; Innovation and Invention; Product Marketing; Demand and Consumers; Adoption
Gourville, John T. "Four Products: Predicting Diffusion (2008)." Harvard Business School Case 508-103, April 2008.
- November 2018 (Revised May 2019)
- Case
Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia
By: Kristin Fabbe, Safwan Al-Amin, Esel Cekin and Natalie Kindred
With SAR 14 billion ($3.7 billion) in 2017 revenues, Almarai was Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region,... View Details
Keywords: Dairy; Agriculture; Kingdom Of Saudi Arabia; Almarai; Schorderet; Food Security; Public Policy; Self Sufficiency; Gulf; GCC; Business And Government; Agribusiness; Marketing; Distribution; Change Management; Leading Change; Strategy; Government and Politics; Policy; Diversification; Integration; Horizontal Integration; Vertical Integration; Food; Brands and Branding; Growth and Development Strategy; Business and Government Relations; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Saudi Arabia; Middle East
Fabbe, Kristin, Safwan Al-Amin, Esel Cekin, and Natalie Kindred. "Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia." Harvard Business School Case 719-020, November 2018. (Revised May 2019.)
- July 1997 (Revised February 1998)
- Case
Aladdin Knowledge Systems
By: John A. Quelch
The founder, president, and CEO of a leading software security company has just announced the $5.1 million cash acquisition of a key competitor. As a result, his company becomes the market share leader in Europe and number two in the United States. But now, he and the... View Details
Keywords: Distribution; Marketing; Applications and Software; Globalization; Acquisition; Sales; Information Technology Industry; United States; Europe
Quelch, John A., and Robin Root. "Aladdin Knowledge Systems." Harvard Business School Case 598-018, July 1997. (Revised February 1998.)
- July – August 2008
- Article
Should You Invest in the Long Tail?
By: Anita Elberse
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
Elberse, Anita. "Should You Invest in the Long Tail?" HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 88–96. (HBS Centennial Issue.)
- September 2018
- Case
Hunley, Inc.: Casting for Growth
By: John A. Quelch and James T. Kindley
Hunley, Inc. manufactures rods for the niche sport of fly fishing. It specializes in freshwater rods that are perceived as "middle-market" products, targeted at "avid" fly fishers. In the face of declining revenue and a decreasing price per unit sold, the company's... View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Decision Choices and Conditions; Sports; Marketing Channels; Distribution Channels
Quelch, John A., and James T. Kindley. "Hunley, Inc.: Casting for Growth." Harvard Business School Brief Case 919-501, September 2018.
- July 1987 (Revised January 1993)
- Background Note
Legal Restrictions on Marketing Management, Introduction
Reviews several key areas in the marketing manager's legal environment and is organized around the marketing mix variables. In the pricing section it covers price fixing, resale price maintenance, discriminatory pricing, and predatory pricing. In the distribution... View Details
Kaufmann, Patrick J. "Legal Restrictions on Marketing Management, Introduction." Harvard Business School Background Note 588-009, July 1987. (Revised January 1993.)
- March 2007 (Revised April 2007)
- Case
Micro Insurance Agency: Helping the Poor Manage Risk
By: Michael Chu and Jean Hazell
The notable success of insurance products for low-income clients of its microfinance network leads Opportunity International to launch the first global specialized microinsurance company, the Micro Insurance Agency (MIA). Building on the experience in 10 countries... View Details
Keywords: Developing Countries and Economies; Cost Management; Microfinance; Globalization; Growth and Development Strategy; Risk Management; Infrastructure; Nonprofit Organizations; Competition; Financial Services Industry; Africa; Asia; Latin America
Chu, Michael, and Jean Hazell. "Micro Insurance Agency: Helping the Poor Manage Risk." Harvard Business School Case 307-089, March 2007. (Revised April 2007.)
- Research Summary
The Food Chain
By: David E. Bell
The world's production of food has been keeping pace with the global population, but needs to step up the pace to meet not only the growing Asian population but also their growing consumption per capita. Through case studies, Bell is examining how farming is... View Details
- April 1995 (Revised January 2003)
- Case
Anasazi Exclusive Salon Products, Inc.
By: William A. Sahlman and Jason Green
Anasazi, a hair-care products start-up based in the Midwest, is having growing pains as it tries to develop a new distribution model for the professional hair salon industry. The company has completed several rounds of venture financing but, to continue, needs to raise... View Details
Keywords: Business Startups; Financial Condition; Venture Capital; Financial Strategy; Financing and Loans; Expansion; Planning; Fashion Industry; Iowa
Sahlman, William A., and Jason Green. "Anasazi Exclusive Salon Products, Inc." Harvard Business School Case 295-111, April 1995. (Revised January 2003.)