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  • All HBS Web  (1,984)
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    • News  (441)
    • Research  (1,230)
    • Events  (20)
    • Multimedia  (13)
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Show Results For

  • All HBS Web  (1,984)
    • People  (3)
    • News  (441)
    • Research  (1,230)
    • Events  (20)
    • Multimedia  (13)
  • Faculty Publications  (640)
← Page 9 of 1,984 Results →
  • November 2021
  • Article

Ratings, Reviews, and the Marketing of New Products

By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
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Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
  • spring 1999
  • Article

Case Study: FreeMarkets OnLine

By: V. Kasturi Rangan
Keywords: Markets; Online Technology
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Rangan, V. Kasturi. "Case Study: FreeMarkets OnLine." Journal of Interactive Marketing 13, no. 2 (spring 1999).
  • Article

Red Light States: Who Buys Online Adult Entertainment?

By: Benjamin Edelman
This paper studies the adult online entertainment industry, particularly the consumption side of the market. In particular, it focuses on the demographics and consumption patterns of those who subscribe to adult entertainment websites. On the surface, this business... View Details
Keywords: Online Technology; Segmentation; Film Entertainment; Demographics; Web Sites; Competition; Governing Rules, Regulations, and Reforms; Demand and Consumers; Legal Liability; Culture; Religion; Entertainment and Recreation Industry; United States
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Edelman, Benjamin. "Red Light States: Who Buys Online Adult Entertainment?" Journal of Economic Perspectives 23, no. 1 (Winter 2009): 209–220.
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S.... View Details
Keywords: by Carmen Nobel; Consumer Products
  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • January 2011 (Revised April 2012)
  • Case

BBVA Compass: Marketing Resource Allocation

By: Sunil Gupta and Joseph Davies-Gavin
BBVA Compass, the 15th largest commercial bank in the U.S., is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing... View Details
Keywords: Advertising; Resource Allocation; Marketing Channels; Marketing Strategy; Performance Evaluation; Banking Industry; United States
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Gupta, Sunil, and Joseph Davies-Gavin. "BBVA Compass: Marketing Resource Allocation." Harvard Business School Case 511-096, January 2011. (Revised April 2012.)
  • 9 AM – 10 AM EDT, 27 Mar 2019
  • HBS Online

HBS Online Leading with Finance

Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: March 27, 2019 - May 8, 2019 View Details
  • Web

Design Thinking Course | HBS Online

innovation Who Will Benefit Aspiring or Current Innovation Managers Entrepreneurs Product Managers, Developers, and Marketers Develop an innovation mindset and toolkit you can use to guide your team or organization’s strategy. "This... View Details
  • 22 Sep 2014
  • Op-Ed

Online Banks Fill Funding Needs for Small Business

access capital” Historically, this segment of the market has been small compared to the $700 billion in small business bank credit assets. But since the onset of the financial crisis, and particularly during the economic recovery, there... View Details
Keywords: by Karen Mills; Banking; Financial Services
  • Web

Sustainable Investing Course | HBS Online

online course on Sustainable Investing.” Andrew Buks Instructor of Management & Business Policy and Strategy at School of Business, Black Hills State University Develop practical skills you can apply to one of the fastest-growing fields... View Details
  • January 2011
  • Teaching Note

Online Pet Supply Retailing (TN)

By: Tom Nicholas
Teaching Note for 809-117. View Details
Keywords: Economic Growth; Internet and the Web; Business Startups; Failure; Information Technology; Market Entry and Exit; Decisions; Retail Industry; United States
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Nicholas, Tom. "Online Pet Supply Retailing (TN)." Harvard Business School Teaching Note 811-066, January 2011.
  • 9 AM – 10 AM EDT, 23 Oct 2019
  • HBS Online

HBS Online Leading with Finance

Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: October 23, 2019 - December 4, 2019 View Details
  • August 2019 (Revised April 2021)
  • Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details
Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States
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Viceira, Luis, Marco Di Maggio, and Allison Ciechanover. "Zillow Offers: Winning Online Real Estate 2.0." Harvard Business School Case 220-021, August 2019. (Revised April 2021.)
  • February 2020 (Revised April 2021)
  • Case

StockX: The Stock Market of Things

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
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Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things." Harvard Business School Case 620-062, February 2020. (Revised April 2021.)
  • October 2006 (Revised February 2007)
  • Background Note

How Media Choices are Changing Online Advertising

By: Stephen P. Bradley and Nancy Bartlett
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details
Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry
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Bradley, Stephen P., and Nancy Bartlett. "How Media Choices are Changing Online Advertising." Harvard Business School Background Note 707-458, October 2006. (Revised February 2007.)
  • December 2012 (Revised September 2022)
  • Case

BabbaCo

By: Jeffrey J. Bussgang and Gaurav Jain
Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details
Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy
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Bussgang, Jeffrey J., and Gaurav Jain. "BabbaCo." Harvard Business School Case 813-107, December 2012. (Revised September 2022.)
  • October 2009
  • Article

Shaping Online Consumer Choice by Partitioning the Web

By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details
Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
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Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.
  • Web

Alternative Investments Course | HBS Online

taken a lot of paid online courses, but the HBS Online experience was close to that of the classroom and highly immersive." Swaminathan Aiyer Head of Private Equity at Amazon Web Services Learn to speak the... View Details
  • August 2002 (Revised August 2003)
  • Case

Electronic Arts Introduces The Sims Online

By: Youngme E. Moon
Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details
Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry
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Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)
  • 06 Mar 2017
  • Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to... View Details
Keywords: by Dina Gerdeman; Retail; Advertising
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