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  • Article

Research: The Rise of Partisan Media Changed How Companies Make Decisions

By: Jonas Heese and Vishal P. Baloria
Keywords: Public Relations
Related
  • November 2018
  • Case

The National Hockey League

By: Robert F. Higgins, John Masko and James Weber
In 2015, National Hockey League (NHL) commissioner Gary Bettman was weighing two major decisions: whether to expand the league to a new city, and whether to conclude a digital media rights deal with Major League Baseball Advanced Media (MLBAM). Expansion required a... View Details
Keywords: NHL Expansion; Digital Media Rights; Sports; Expansion; Media; Decisions; Sports Industry; Canada
Related
  • 2003
  • Working Paper

What Do Communication Media Mean for Negotiators? A Question of Social Awareness

By: Kathleen L. McGinn and Rachel Croson
Related
  • June 2012
  • Case

The Atavist: Reinventing the Book

By: Mukti Khaire and Mary Tripsas
Atavist, a start-up founded by journalists, publishes enhanced ebook singles as well as the software to create enhanced ebooks. The company is currently engaged in both publishing and software development, but as they raise funding and grow, must decide whether to... View Details
Keywords: Disruptive Technology; Growth Strategy; Innovation; Publishing; Software Industry; Technological Change; Disruptive Innovation; Applications and Software; Entrepreneurship; Growth and Development Strategy; Publishing Industry; Publishing Industry
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  • July 2006
  • Article

Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management

By: Robert G. Eccles Jr. and Matthias Vollbracht
Keywords: Media; Reputation; Insurance; Strategy; Communication; Management
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  • 2025
  • Working Paper

Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs

By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan
We study how media firms can use LLMs to generate news content that aligns with multiple objectives—making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm’s editorial policy. Using news articles from The New... View Details
Keywords: Large Language Models; Content Creation; Media; Polarization; Generative Ai; Direct Preference Optimization; AI and Machine Learning; News; Perspective; Digital Marketing; Policy; Media and Broadcasting Industry
Related
  • March 20, 2023
  • Editorial

Can Twitter Be a Force for Good? Social Media Helps Curb Corporate Misconduct

By: Jonas Heese and Joseph Pacelli
Keywords: Social Media; Corporate Accountability
Related
  • 2005
  • Chapter

The Entrepreneurial M-Form: A Case Study of Strategic Integration in a Global Media Company

By: Thomas R. Eisenmann and Joseph L. Bower
Keywords: Corporate Entrepreneurship; Integration; Globalized Firms and Management; Media; Media and Broadcasting Industry
Related
  • February 2025
  • Supplement

What’s Heiring Next? The Saga of the Murdoch Media Empire: Supplemental Spreadsheet

By: Lauren Cohen, Mayra Gazel and Sophia Pan
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  • November, 2021
  • Article

Self Control and Smartphone Use: An Experimental Study of Soft Commitment Devices

By: Ruru Hoong
Public discussion and discourse amongst researchers suggest that smartphone use is excessive from an individual welfare standpoint, but evidence for this remains limited. I implement a randomized intervention encouraging a subset of 629 participants to adopt soft... View Details
Keywords: Social Media; Commitment; Randomized Controlled Trial; Smartphones; Addiction; Technological Change: Choices And Consequences; Behavior; Mobile and Wireless Technology; Well-being
Related
  • February 2022
  • Case

Toto Wolff and the Mercedes Formula One Team

By: Anita Elberse and David Moreno Vicente
In December 2021, Toto Wolff, team principal and chief executive officer of the Mercedes-AMG Petronas Formula One team (the ‘Mercedes team’) is preparing for the start of the 2021 Formula One (‘F1’) season’s last Grand Prix, in the United Arab Emirates. Everything the... View Details
Keywords: Leadership; Team Management; Culture; Organizational Culture; Sports; Entertainment; Media; Superstars; General Management; Engineers; Competition; Problems and Challenges; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Related
  • 1998
  • Working Paper

The Entrepreneurial M-Form: A Case of Strategic Integration in a Global Media Company

By: Thomas R. Eisenmann and Joseph L. Bower
Related
  • October 2, 2012
  • Article

Fund Managers Eager to Use Social Media are Held Back by Industry Regulations

By: Robert C. Pozen and Theresa Hamacher
Related
  • 2021
  • Working Paper

Does Social Media Cause Polarization? Evidence from Access to Twitter Echo Chambers during the 2019 Argentine Presidential Debate

By: Rafael Di Tella, Ramiro H. Gálvez and Ernesto Schargrodsky
We study how two groups, those inside vs. those outside echo chambers, react to a political event when we vary social media status (Twitter). Our treatments mimic two strategies often suggested as a way to limit polarization on social media: they expose people to... View Details
Keywords: Political Polarization; Political Elections; Internet and the Web; Attitudes; Social Media; Argentina
Related
  • September 2013
  • Case

Vogue: Defining the Culture of Fashion

By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou
In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the... View Details
Keywords: Creative Industries; Fashion; Publishing; Digital Technology; Entertainment; Product Portfolio Management; Magazines; Journals and Magazines; Internet and the Web; Change Management; Resource Allocation; Creativity; Media; Advertising; Publishing Industry; Publishing Industry; Publishing Industry
Related
  • April 2012 (Revised April 2013)
  • Case

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira and Alison Caverly
Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details
Keywords: Viral Marketing; Viral Advertising; Core Competencies; Growth Strategy; Online Media; Videos; Advertising Media; Internet and the Web; Expansion; Media; Marketing; Advertising; Advertising Industry; North and Central America
Related
  • April 2020
  • Article

Digital Emotion Contagion

By: Amit Goldenberg and James J. Gross
People spend considerable time on digital media, and during this time they are often exposed to others’ emotion expressions. This exposure can lead their own emotion expressions to become more like others’ emotion expressions, a process we refer to as digital emotion... View Details
Keywords: Emotion; Emotion Contagion; Digital Media; Emotions; Media; Internet and the Web; Measurement and Metrics; Social Media
Related
  • Article

Dynamic Multi-Relational Chinese Restaurant Process for Analyzing Influences on Users in Social Media

By: Himabindu Lakkaraju, Indrajit Bhattacharya and Chiranjib Bhattacharyya
Related
  • 2015
  • Working Paper

Social Is the New Financial: How Startups' Social Media Activities Influence Funding Outcomes

By: Andy Wu, Fujie Jin and Lorin Hitt
Related
  • Teaching Interest

Overview

By: Jeffrey F. Rayport
Technology Entrepreneurship, Marketing Strategy, Service Management View Details
Keywords: Technological Innovation; Strategy Formulation; ＂Marketing Analytics＂; Advertising Technology; Media Content; Media And Broadcasting Industry; Media Businesses; Technology Industry; Retail Industry; Consumer Products Industry; Electronics Industry

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