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  • All HBS Web  (852)
    • News  (220)
    • Research  (548)
    • Events  (7)
    • Multimedia  (10)
  • Faculty Publications  (362)

Show Results For

  • All HBS Web  (852)
    • News  (220)
    • Research  (548)
    • Events  (7)
    • Multimedia  (10)
  • Faculty Publications  (362)
← Page 9 of 852 Results →
  • December 1993 (Revised August 1998)
  • Case

Bitter Competition: The Holland Sweetener Company versus NutraSweet (A)

The NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case... View Details
Keywords: Patents; Competitive Strategy; Food and Beverage Industry; Canada; Japan; United States; Europe
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Brandenburger, Adam M., and Julia Kou. "Bitter Competition: The Holland Sweetener Company versus NutraSweet (A)." Harvard Business School Case 794-079, December 1993. (Revised August 1998.)
  • July 1985 (Revised January 1988)
  • Case

American Hospital Supply Corp.: The ASAP System (A)

American Hospital Supply, the largest firm in the U.S. hospital supply industry, has achieved success in part through the use of information systems. Changes in the hospital marketplace suggest a shift in strategy would be appropriate. What role should information... View Details
Keywords: Information Technology; Order Taking and Fulfillment; Distribution Industry; Health Industry; United States
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Vitale, Michael R. "American Hospital Supply Corp.: The ASAP System (A)." Harvard Business School Case 186-005, July 1985. (Revised January 1988.)
  • 2010
  • Chapter

Deferred Acceptance Algorithms: History, Theory, Practice

By: Alvin E. Roth
The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and indirectly, by raising new theoretical questions. Deferred acceptance algorithms... View Details
Keywords: Labor; Market Design; Marketplace Matching; Failure; Mathematical Methods
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Roth, Alvin E. "Deferred Acceptance Algorithms: History, Theory, Practice." In Better Living through Economics, edited by John J. Siegfried, 206–222. Harvard University Press, 2010.
  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

case describes how Google designed and launched an internal matching market to assign individual workers with projects and managers. The case evaluates how marketplace design considerations—and several alternative staffing models—could... View Details
Keywords: Dina Gerdeman
  • 01 Sep 2015
  • News

Judge gives go-ahead to Uber lawsuit

  • January 2016 (Revised July 2017)
  • Case

HourlyNerd

By: Jill Avery and Joseph Fuller
HourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths:... View Details
Keywords: Startup; Lean Startup; Two Sided Markets; Entrepreneurship; Strategy; Business Startups; Venture Capital; Consulting Industry; United States
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Avery, Jill, and Joseph Fuller. "HourlyNerd." Harvard Business School Case 316-134, January 2016. (Revised July 2017.)
  • 19 Sep 2011
  • News

How to grow your sales faster than the economy

  • November 2000 (Revised June 2001)
  • Case

Ventro: Builder of B2B Businesses

By: Lynda M. Applegate and Meredith Collura
Enables a thorough analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Examines Ventro's business model and strategy as well as the company's operating, technical, and management expertise. Part of the... View Details
Keywords: Business Model; Entrepreneurship; Technological Innovation; Management; Business or Company Management; SWOT Analysis; Organizational Structure; Business Strategy; Information Technology Industry; Service Industry
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Applegate, Lynda M., and Meredith Collura. "Ventro: Builder of B2B Businesses." Harvard Business School Case 801-042, November 2000. (Revised June 2001.)
  • June 2016 (Revised January 2018)
  • Case

Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers

By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two Sided Markets; Digital Platforms; Marketing; Digital Marketing; Growth Management; Service Industry
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Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers." Harvard Business School Case 516-108, June 2016. (Revised January 2018.)
  • 02 May 2018
  • News

Why Employers Drag Feet on Value-Based Insurance

  • 2007
  • Working Paper

Deferred Acceptance Algorithms: History, Theory, Practice, and Open Questions

By: Alvin E. Roth
The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and, indirectly, by raising new theoretical questions. Deferred acceptance... View Details
Keywords: Education; Marketplace Matching; Market Design; Mathematical Methods; Theory; Practice
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Roth, Alvin E. "Deferred Acceptance Algorithms: History, Theory, Practice, and Open Questions." NBER Working Paper Series, No. 13225, July 2007.
  • March 2008
  • Article

What Have We Learned from Market Design?

By: Alvin E. Roth
This essay discusses some things we have learned about markets, in the process of designing marketplaces to fix market failures. To work well, marketplaces have to provide thickness, i.e. they need to attract a large enough proportion of the potential participants in... View Details
Keywords: Risk Management; Market Design; Market Participation; Market Transactions; Failure; Safety
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Roth, Alvin E. "What Have We Learned from Market Design?" Economic Journal 118, no. 527 (March 2008): 285–310. (Hahn Lecture.)
  • June 2011 (Revised May 2012)
  • Case

L'Oréal: Global Brand, Local Knowledge

By: Rebecca M. Henderson and Ryan Johnson
Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details
Keywords: Globalization; Brands and Branding; Marketing Communications; Change Management; Sales; Emerging Markets; Segmentation; Innovation and Invention; Beauty and Cosmetics Industry; France; United States
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Henderson, Rebecca M., and Ryan Johnson. "L'Oréal: Global Brand, Local Knowledge." Harvard Business School Case 311-118, June 2011. (Revised May 2012.)
  • August 2016 (Revised July 2017)
  • Background Note

Brand Portfolio Strategy and Brand Architecture

By: Jill Avery
While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated brand architecture. Brand portfolio strategy involves the design, deployment, and management of... View Details
Keywords: Brand Management; Brand Portfolio; Brand Extension; Brand Portfolio Strategy; Brand Architecture; Consumer Behavior; Marketing; Brands and Branding; Marketing Strategy
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Avery, Jill. "Brand Portfolio Strategy and Brand Architecture." Harvard Business School Background Note 517-021, August 2016. (Revised July 2017.)
  • February 2010
  • Background Note

Marketing Analysis Toolkit: Situation Analysis

By: Thomas J. Steenburgh and Jill Avery
Before managers can begin to formulate marketing strategies for their businesses, they must have a strong understanding of the internal and external marketing environments in which they are operating. In this note, we present three methods for collecting and analyzing... View Details
Keywords: Five Forces Framework; SWOT Analysis; Marketing Strategy; Demand and Consumers; Industry Structures; Strategic Planning
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Situation Analysis." Harvard Business School Background Note 510-079, February 2010.
  • February 2022
  • Case

NFX Capital and Moov Technologies

By: Scott Duke Kominers and Nicole Tempest Keller
In July 2019, James Currier, a general partner at San Francisco-based NFX Ventures, was considering a seed stage investment of $1.5 million in Moov Technologies, a B2B marketplace for used industrial equipment. NFX was a venture capital firm focused on seed-stage... View Details
Keywords: Venture Capital; Network Effects; Marketplace Matching; Digital Platforms; Market Design; Applications and Software; Semiconductor Industry; Financial Services Industry; San Francisco
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Kominers, Scott Duke, and Nicole Tempest Keller. "NFX Capital and Moov Technologies." Harvard Business School Case 822-045, February 2022.
  • 15 Dec 2015
  • News

Don’t Turn Your Sales Team Loose Without a Strategy

  • January 1998 (Revised June 1999)
  • Case

Chemdex.com

By: William A. Sahlman, Michael J. Roberts and Laurence E. Katz
An Internet start-up company is developing an online marketplace for specialty chemicals and reagents. David Perry has been named a runner-up in the 1st annual HBS Business Plan contest and now faces seed-stage financing questions--how much money to raise, at what... View Details
Keywords: Valuation; Internet and the Web; Chemicals; Business Startups; Capital; Chemical Industry
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Sahlman, William A., Michael J. Roberts, and Laurence E. Katz. "Chemdex.com." Harvard Business School Case 898-076, January 1998. (Revised June 1999.)
  • 02 Aug 2017
  • News

HBX Launches Entrepreneurship Essentials, a New Online Certificate Program

  • November 2017
  • Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details
Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
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Wells, John R., and Gabriel Ellsworth. "Reinventing Best Buy." Harvard Business School Teaching Note 718-442, November 2017.
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